March 8, 2023


Solutions Newsletter
Free webinar: The state of digital publishing
Free Webinar: Tuesday, March 21
Noon EDT | 11 a.m. CDT
10 a.m. MDT | 9 a.m. PDT
The 2023 State of the Global Digital Publishing Market Report
What is the current state of digital publishing and what will it look like in 2023 and beyond?

Pugpig is the digital publishing platform for hundreds of news, consumer, specialist and B2B media brands. We recently published our second annual report, our State of the Digital Publishing Market report, and we’re holding a webinar on Tuesday, March 21, at Noon EDT / 11 a.m. CDT in partnership with America’s Newspapers to take a deeper look into the report.

Newspaper websites
Expanded Premium Page offerings are driving traffic and subscriptions
Creative Circle’s dynamic news and features service for websites — Premium Pages — has added 10 new topic pages and new content providers.
 
Premium Pages now includes 22 web pages packed with high-interest content that can help drive digital subscriptions or provide the ideal environment for targeted local advertising, sponsorships or branded content.

How newspapers lose advertising revenue
How easy is it for local advertisers to find your "Advertise with us" link? Can you find it? Take a minute or two and go to your newspaper’s website and time how long it takes to find the advertise button, and then how many clicks does it take to get started creating an ad. How did it go?

'SEO for Newspapers' live webinar set for March 17
Our-Hometown is excited to announce that our friend and industry expert Michael Cottam will be joining us on March 17 to host a LIVE WEBINAR on "SEO For Newspapers"!

The presentation will focus on Search Engine Optimization for news publishers and will highlight various techniques for optimizing your website’s structure and content in order to improve visibility and ranking on popular search engines.

Improving workflow
Lineup’s Adpoint reduces Gannett invoicing time by 90%
Working with Adpoint, Lineup’s omnichannel advertising solution for media companies, Gannett has slashed invoicing time by 90 percent. With Gannett’s explosive growth due to the merger with GateHouse along with other subsidiaries and brands, they are now producing some of the largest volume of monthly media invoices and statements.

Reader engagement and revenue
Tips for taking your Best Of or Readers’ Choice ballot to the next level
When running a Best Of or Readers’ Choice ballot for your publication, you should have two primary goals: increase reader engagement and drive revenue. Here are three quick tips to increasing reader engagement and revenue in your contest.

Media startup Zette launches 'Spotify for News' to the public
Zette officially announced the launch of its “Spotify for news” product to the public last month. Interested users can now sign up for an account and install the browser extension on their desktop, where they can browse, unlock and share paywalled digital content across hundreds of newspapers and magazines.

Content and themed sections
Stacker sets its sights on additional content collaborations in 2023
Stacker is continually developing new models for its data-driven newswire to produce, distribute and fund quality storytelling. To that end, Stacker published its first-ever collaborative data project in January, setting the stage for more collaborations to come.

'Shop Local' theme springboards section sales
As trends toward conscious consumerism and supporting independent community businesses continue to grow, Central Oklahoma Weeklies put the focus on supporting local businesses with a "Shop Local" themed special section. Here’s how they did it:

Newspaper technology
Mirabel Technologies launches new Editorial Module to streamline magazine and newspaper management
Mirabel Technologies has just announced a new addition to its all-in-one CRM platform: the new Editorial Module, which promises to transform the way publishers manage all editorial and production processes.

Customer service
Chicago Tribune’s RaMeka Johnson on how a consumer-first attitude leads to innovation
RaMeka Johnson is the circulation sales manager for the Chicago Tribune and responsible for developing new and existing relationships with major retail accounts across all Tribune Publishing properties. Here she shares insights from her career, including how teamwork and collaboration impact her company’s goals and why putting consumers first helps her company thrive. 

Digital marketing
Frequence President Oliver Jacob featured on Borrell’s Local Marketing Trends podcast
On Episode 91 of Borrell Associates' Local Marketing Trends podcast, Frequence President Oliver Jacob joins advertising analysts Corey Elliott and Gordon Borrell in a discussion about the effectiveness of omnichannel marketing, and how an omnichannel strategy can enable media companies sell more O&O inventory.

News from our Solutions Partners is also available at newspapers.org
2023 Solutions Partners
America's Newspapers has more than 100 Solutions Partners that are supporting newspapers in everything they do. Find all of them here and see how they can help you move the needle on revenue, digital technology and more.
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Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.