Landscape lighting has gone mainstream. But some contractors still think of it only as a sideline or specialty.
National consumer studies show homeowners are more familiar with the benefits of outdoor lighting than ever before. They want it in their new landscapes. And they will buy it when a professional proposes it as part of their overall project.
Many contractors think too narrowly about selling lighting. Every customer wants lighting. Why are you not offering it to all of them? If you find yourself agonizing over fixture selection or overthinking system design, you're missing the bigger picture.
"Keep it simple." said one industry expert. "Customers just love great lighting from good looking fixtures. Don't get too elaborate with your designs. It gets in the way of making your customer happy and running a profitable business."
Smart contractors have learned to offer a basic package of fixtures with every landscape project they quote, usually a combination of accent lights and path lights. They aim to offer a basic lighting package at a price to which every homeowner will say "yes". It's an easy add on sale that dramatically enhances the customer's enjoyment of the landscape.
If the property offers additional opportunities for creativity, and if the client's budget might allow, additional options can be added to the main package for lighting of other landscape features. Offer every client the "basic package" and then tailor it from there.
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