SEPTEMBER 7, 2023

LOCAL RADIO HOST: KELLIE MCKAY

The host of the Kellie McKay Morning Show says she couldn’t do what she does every day without “God’s grace, my family and friends and this wonderful community. I’m very grateful that I get to represent southern Kentucky.” 

LOCAL TV PERSONALITY: DAWNE GEE

“To be selected as one of the best three in the commonwealth validates for me that my hard work is being noticed, and that those I work hard to serve realize how much what I do and who I serve means to me,” says the anchor of WAVE 3 News at 4, 7 and 7:30 p.m., and host of WAVE Country with Dawne Gee.

METEOROLOGIST: MARC WEINBERG

WDRB’s chief meteorologist enjoys sharing his passion and excitement for weather each day with viewers in Kentucky and Indiana. “The reality is that your support allows me to do what I love,” says Weinberg. “And I am forever grateful for your support.”

Recently, KBA's Board of Directors made a unanimous commitment to invest in the next generation of broadcasters, by partner with the RAB to bring the National Radio Talent System back to Kentucky in 2024.

“The KBA Radio Talent Institute will give young, passionate, potential broadcasters the opportunity to learn, network and connect with dozens of industry professionals and take a most important step toward starting their own careers", said Bob Lawrence, General Manager, National Radio Talent System. "It’s also a critical mission for those already in the industry as we prepare the next generation of broadcasters, podcasters, and audio/digital content producers, as well as skilled sellers and marketers. We are so excited that the Kentucky Broadcasters Association is partnering with the RAB and the National Radio Talent System."

We hope to announce the dates and location for next years KBA Radio Talent Institute during the upcoming annual conference.

Broadcasters and podcasting have evolved into integral components of the modern media landscape, captivating local and even worldwide audiences. If you sell, compete against, or want to be better acquainted with the complementary digital product, you’ll want to join us. Selling within a podcast blend of information, entertainment, and storytelling in compelling formats is a unique skill. Hear the strengths and weaknesses of how podcasts can expand your audience and your client’s advertising budgets.

Can you thrive in the modern era of on-demand consumption, with listeners tuning in at their convenience? Podcasting allows the public to delve deep into subjects that resonate with their passions, fostering a sense of community among like-minded listeners. Broadcasters and podcasters will undoubtedly continue to shape the narrative of our ever-changing media landscape.

Andy Waits owns Podcast Axis, a service provider that assists broadcasters with their Podcast development, including revenue development, bespoke coaching sessions, cutting-edge production services, and strategic networking opportunities. He has been a Sound Designer/Narrator for Spotify, Director of Production and Creative Services for Salem Communications (Portland), Air Personality for Westwood One Radio Networks, worked in the KABC-TV newsroom, and has filled additional roles at several other TV and Radio stations in small, medium, and large markets.

We’re just a few weeks away from MBMTC 2023 and are looking forward to seeing you at the event on Sept 28th!

If you plan on traveling to Columbus for the conference, we wanted to give you a quick reminder that this is the final week to reserve a hotel room in one of our MBMTC blocks:

• The Hampton Inn & Suites is offering rooms at $179/night for King or Double Queen, and $209/night for King Suite. Deadline to book is Friday, Sept 8th via our booking link HERE. 
• The Graduate Columbus is offering King rooms available for $174/night. Deadline to reserve is Saturday, Sept 9th using our group booking link HERE.

We hope you’re planning to join us for our Welcome Reception at Goodwood Brewing on Wednesday, Sept 27th from 5:30pm – 7:30pm The reception is included with your conference registration and is open to all attendees, speakers, and exhibitors. This is a great opportunity to catch up with folks with some good food and drink.

Plan to arrive early at the conference on Thursday morning, as we’ll be giving away door prizes during the continental breakfast in the Exhibit Hall! Our Exhibitor Showcase is SOLD OUT, with over 55 companies scheduled to share their products during the conference.

Following breakfast is a great program with general sessions on cybersecurity challenges and an update on pending rules and regs from the FCC, as well as a number of breakout sessions focused on FM broadcast antennas, ATSC 3.0, IP networks, drones and much more. And, we’re delighted to be hosting the Society for Broadcast Engineers’ (SBE)annual membership meeting as part of our conference.

When it comes to raising the next generation of broadcasters, KBA Board member Jamey Johnson starts at home... literally, his own home. Not only did his son Matt, now a Morehead State University student, cut his broadcasting teeth growing up around the station, but his daughter Ellie Grace is also following in ole Dad's footsteps.

Pictured above is Ellie testing out the equipment prior to Floyd Central's first home football game of the season on WMDJ.

This isn't the first time that Ellie has made the KBA newsletter and likely not the last time... or at least we hope not.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

LET ME KNOW IF YOU DIDN'T...

Recently during our National Radio Talent Institutes powered by RAB, I had the chance to use my “Dad” humor.  As the students gathered really early in the morning on the bus for our field trip day I would say, “Raise your hand if you’re not here yet.”  It always got a courtesy laugh.

Then it happened…

Just this week I was on an email string with a group trying to set up meeting times.  The organizer said, “I sent out meeting invites for both events, please let me know if you didn’t receive them.”  Because I’ve used the exact same language in the past which frustrated me, I responded, I have everything I need. I knew that’s really what she wanted to know because I had been there, done that.

What we are seeking in these situations is confirmation, so instead of saying “Let me know if you didn’t receive it”, instead ask, “Please confirm that you have received it.”  This requires action on the other person's part and removes any wonder on your part.  If you say let me know if you didn’t receive it and you get no response, you’re left wondering, did they get it? 

The communication loop has three components:  The sender, the recipient, and the message.  For communication to be complete, you need all three.  Do yourself a favor and request a confirmation.  I can’t count the number of times I’ve either been asked or asked myself, “Did you get my email?”  That’s not on the recipient, that’s on the sender.  Request action. Requests should be action-based not inaction based. 

You always want action because it’s clearer, rather than inaction, which is clear as mud and leaves you wondering, did they get it, they didn’t tell me they didn’t so they must have.  See how clear that is?

Please send me a note here, telling me you received this sales tip.  I’ve even made it easy for you by creating the subject line.  All you have to do is hit the link and then hit send.

The bottom line is we want to close the communication loop when we communicate.  So, we need to ask for confirmation.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center

SEPTEMBER 28, 2023

Midwest Broadcast & Multimedia Technology Conference in Columbus, OH

NOVEMBER 16, 2023

KBA Board of Directors Meeting

*All times shown are Eastern

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