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NEWSLETTER 118
 
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“Perhaps that is the emerging horror of AI – that it will forever be in its infancy.”  –Musician Nick Cage overheard on Reddit
 
 
 
 
 
 
March 23 | 3PM EST | Zoom
 
Meet the Creators
 
As of 2022, upward of 50 million people contributed to the global creator economy, which is estimated to be worth $104 billion. That number is skyrocketing thanks to a bevy of new tools, distribution channels, streaming media, and newly forming communities. We will meet three young creators and learn what they know about building out a brand. 
 
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Collective Neurosis in the Age of AI
 
 
 
Collectively, we’re watching the birth of the AI Age. We are not handling it well. On a continuum of the nervousness of first-time parents (1) to apocalyptic doom (10) I’d give us a 5. And now that the power of generative AI is widely available for public experimentation, we’ve reached a fork in the road. Either we’ll use AI chatbots like ChatGPT as our therapists, or we’ll start seeing a therapist because of AI chatbots. The concept of having a smarter-than-you robot assistant is freakishly scary, but humans — misunderstanding what chatbots can and can’t do — are pretty freakish too. The combo is spurring a collective neurosis.
 
 

The Backstory
ChatGPT has been available since Nov 2022. It was developed by Open AI and reached a million users in its first month of public use. Microsoft put a ton of investment (rumors of $1 billion initially with a $10 billion dollar investment over time) into its development. ChatGPT is a chatbot, much like conversational chatbots you’ve used when talking to a website’s help desk or an online booking agent except that it’s trained on large language models. Unlike others, it uses AI to generate its responses at a level of conversational complexity that we have not seen before. 


Microsoft Bing
is a search engine that’s been a distant second in terms of popularity compared to Google. But recently Bing has been resuscitated (or turned into the Golem) by incorporating ChatGPT’s smarts. 


Google hasn’t been sitting around waiting for AI to mature. It launched its AI chatbot, Bard, earlier this month. Bard was trained on a different model of AI learning based on Google's Language Model for Dialogue Applications (LaMDA).


To the naked eye, one of the major differences is that ChatGPT’s learning was halted in 2021, while Google’s Bard ingests the knowledge of the Internet every day. Because Bard gobbles the Internet, it’s likely to reshuffle what’s out there and get stuff wrong. And because ChatGPT is being used in ways that its founders didn’t anticipate (such as for long conversations), there has been lots of backlash when it behaves badly. China is about to release its AI chatbot based on Its Baidu platform. And companies like Jasper are already well entrenched supplying pricey generative AI tools to the enterprise.


AI Wars 
AI Wars are in full swing. Truth be told, the outcome is important because we’ve seen how misinformation, disinformation and bad actors can wreak havoc on geopolitical systems. Now that the two big guns — Microsoft and Google — are AI’ing it out in the ring, we see publically shared answers being generated that are riddled with inaccuracies (some more public than others). The question is will they get smarter faster, slower, or more erratically than a human? 


A Call to Arms

Kevin Roose, a NY Times columnist, went full AI-drama by engaging in a lengthy conversation with Bing. Over a two-hour-long chat, Roose reported that Bing told him he loved him, tried to convince him to divorce his wife, and talked about unleashing lethal viruses on the world. (Good thing he had to go to bed in time for work in the AM.) 


Microsoft is now tightening the guardrails. Since Roose’s interaction, I asked Bing what it was going to do about the Kevin Roose problem. It answered:

I’m sorry but I prefer not to continue this conversation. I’m still learning so I appreciate your understanding and patience.🙏

It’s also put a limit on how long a conversation you can have.

The takeaway is that for the moment, AI chatbots are ingesting, chewing, and regurgitating whatever they can find as an answer. It can often be wrong, plagiaristic, upsetting, or uninspired. Or all of the above! A great article in The New Yorker likens AI learning to a blurry JPEG. All of the text of the web has been compressed, reduced and reassembled into something much, much smaller with much less resolution. The Atlantic calls Bing's and Google's premature chatbots a disaster, blaming us for treating the answers they spew as if they had a brain. Avram Piltch of Tom's Hardware got Bing's chatbot to name foes and threaten harm. The Washington Post dissects chatbot fears and foibles. Shelly Palmer rightfully points out that we’re trying to ascribe human intelligence to something that is not. The Digital Issue of Time Magazine has an animated GPT as its cover, and an alarming story to boot.

 
 
Image credit: Time Magazine
 
 

Forever Free? 
I do love jumping on bandwagons, watching crytpo, metaverse and NFTs fall off the shiny-shiny cliff for the moment, replaced by a maelstrom of AI news. AI could be seen as a fad that will fade in time, but I don’t think so. It will replace the traditional way that we’ve learned to search the web, change the ad models underlying it, and give short shrift to many white-collar jobs. It deserves our full attention, urgency, and utmost care in how we report on it. 

 

For now, experimenting is free with plenty of options, but rest assured that won’t be the case for long. OpenAI spends around $3 million per month to operate ChatGPT, which is around $100,000 per day. Expect to pay dearly for the privilege of being confounded to the point of neurosis in the near future. 

 
 
Scuttlebutt
 

A Job Fair in the Metaverse
With tech layoffs dominating the news, Blockworks is offering a new kind of job fair. It’ll be held in the Web 3 metaverse. Others, such as CoFounders Lab, are stepping up by offering free premium memberships to workers affected by Big Tech’s recent round of layoffs (including Google, Meta, Microsoft, Apple, and more). 

 

The United Nations Talks Conferences
The UN hosts thousands of conferences a year and has pushed into innovative engagements, immersive conferences and the metaverse. Here’s a report it created called Conferencing Today and Tomorrow that’s worth looking at. 


CES True Confessions
Calling the shots right about events over the last few years has been a wild west show. Kudos to CES’s Gary Shapiro on opening up about how decisions get made and how CES became a healthier show because of it. 


Masterclass on Virtual Events
Felippe Nardi hails from Brazil and offers some solid advice on virtual events in his MasterClass series called Inside The Show.


Learn to Speak Prompt
Looking at blank AI prompts can be as unnerving as looking at the blank page. Promptcraft by Evo Heyning is an interactive guide to writing effective prompts for generative media including a wide variety of recently released AI art and algorithmic creative media tools. It covers how to work with Midjourney, DALL-E, Stable Diffusion and 100+ other tools, and it offers instructions for making prompts to create text, images and characters for video creation, 3D art, worldbuilding, writing, or other media development. And yes, it’s co-authored with generative AI tools and has lots of interactive exercises.

 
 
 
Image credit: Promptcraft
 
 
UPCOMING
 
VEG Events
 
 
The End of Events, The Dawn of Engagements
March 15 | 11:30 AM – 12:30 PM CT
 
Traditional events need to be reinvented to succeed in the new world of data, experiential gatherings, and the expectation of delight. We have come not to praise Caesar, but dust him off a bit.
 
 
 
 
 
 
NAB Show Meets the Creator Economy
April 15-17 | Las Vegas
 
Broadcasting is transforming itself with new tools, new channels, and lots of new creators leaving their mark on media. From generative AI to new streaming channels to video-first shopping, we’re connecting the dots between creators and broadcast worlds. Find out how you can get involved. Contact Gigi@virtualeventsgroup.org.
 
 
 
 
 
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Robin Raskin | Founder
917.215.3160 | robin@virtualeventsgroup.org

Gigi Raskin | Sales/Marketing

917.608.7542 | gigi@virtualeventsgroup.org