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Hello Ruth Ann,
This is an exciting day because my brother and brother-in-law have officially taken up residence nearby in Phoenix. After months of multiple hours-long flights to supervise a significant home remodel, their farewell flight out of JFK was delayed. Someone had bolted through security and ran through their gate and into the jetway.
They really must have wanted to come to Phoenix!
What's JFK? It's a major airport on the edge of New York City. Since people from around the country read this newsletter, it would be a little presumptuous to assume "everyone knows JFK." The specific airport isn't relevant to the overall story, so I could have left that out.
And really, they should have flown out of Newark.
But I wanted to illustrate how making broad assumptions can alienate readers, which is the lead story for this week. Like slang, jargon should be used with care and defined when you think it may be necessary.
Til next week,
Ruth Ann Monti
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