GUEST CEO MESSAGE
ERIN CASSELS - TIABC DIRECTOR
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Tourism Leadership: Driving Change for a Sustainable Future
The tourism and hospitality industry has long been a powerful platform for cultural exchange, economic growth, and community development. However, its role as a driver for positive change—both socially and environmentally—has never been more critical.
In British Columbia, and particularly in Victoria, collaboration within our industry has been key to meaningful progress. One example is the formation of Destination Greater Victoria’s Sustainability Committee in 2020, an initiative I was honoured to help establish as its founding chair. What started as a collective effort to align our destination with global sustainability standards has grown into a city-wide movement that resulted in Victoria becoming a certified Biosphere destination. This achievement required businesses across the sector to work together, proving that collaboration amplifies impact.
As the General Manager of a Four Green Key, Biosphere-certified hotel, and an advocate for sustainability and community engagement, I strive to dedicate my career to using tourism as a platform for meaningful change. In a time when we are bombarded with overwhelming headlines and the world feels chaotic, we can ground ourselves in the core values that make us human—empathy, connection with nature, and striving for a circular model of business and life that constantly accounts for future generations. Tourism and hospitality are not just industries; they are avenues to create lasting positive impact.
At Huntingdon Hotel and Suites & Pendray Inn and Tea House, we integrate sustainability into every facet of our operations. From food waste reduction to energy efficiency initiatives, we continually strive to lead by example and demonstrate that responsible business is not just an obligation but an opportunity. Our journey has shown that when businesses prioritize sustainability, they inspire guests, staff, and industry peers to do the same.
Beyond sustainability, we are deeply committed to giving back to our community. Whether it’s fundraising for the Victoria Women’s Transition House, donating to Habitat for Humanity, sponsoring and serving meals at Our Place, or supporting local arts and music programs, we believe that businesses should serve as foundations of community. We provide a portion of our land for community gardens, partner with Indigenous Tourism BC and ITAC to promote Indigenous tourism initiatives, and collect funds to support Indigenous tourism destinations. From providing meals and supplies to shelters and churches during the holiday season to organizing beach cleanups, our commitment to community engagement is embedded in our operations. Our sector can go beyond providing meaningful employment, and act as pillars to building healthy, thriving communities.
For young professionals considering careers in tourism and hospitality, this sector offers more than just jobs—it provides a platform to make a real difference in the world. Whether through environmental initiatives, community engagement, or supporting reconciliation efforts, there are countless ways for tourism leaders to create lasting positive change.
By using our influence to prioritize sustainability, equity, and ethical business practices, we can shape a future where tourism is not only profitable but also a force for good. Our industry has the power to lead by example, and as stewards of travel and hospitality, it’s our responsibility to ensure that the destinations we promote today will thrive for generations to come.
Erin Cassels
TIABC Director
Note: Erin Cassels has been the General Manager of the Huntingdon Hotel and Suites and Pendray Inn and Tea House property in Victoria since 2014. She was elected to the TIABC Board in 2024.
| | Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry. | | |
Exclusive Workshop | Short-Term Rental Registry Guidelines for Strata Hotels
TIABC and the BC Hotel Association (BCHA) are hosting a dedicated workshop to support accommodation providers in understanding the registration guidelines for the Short-Term Rental Registry.
This session will be led by Hannah Rabinovitch, Senior Policy Analyst from the Housing Policy Branch of the BC Government. It will provide an overview of the registration guidelines, key dates, and what strata hotels need to know to stay compliant.
Date: Tuesday, April 15
Time: 2:00 PM to 3:00 PM (PT)
This workshop comes ahead of the May 1st provincial deadline to register short-term rental properties. Don't miss this opportunity to ensure your property is prepared and compliant.
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New Report Provides Recommendations to Spur New Hotel Development in Vancouver
Destination Vancouver and the BC Hotel Association, (BCHA) released a new report - Hotel Community Impact Assessment earlier this week, advising that in order to keep pace with growing demand, the city needs to build 10,000 hotel rooms by 2050.
The report outlines a strategy to meet this target while boosting jobs, animating neighbourhoods, and unlocking billions in economic activity.
Destination Vancouver’s 2023 study on the lack of new hotel capacity demonstrated that without new investment, that lack of hotel supply would translate into significant losses to the provincial economy.
Following the publication of that report, Destination Vancouver and the BCHA formed the Vancouver Hotel Development Task Force to take action on the issue. The goal of the Task Force is to identify and recommend strategies to enable a sustainable and appropriate supply of new hotel development.
Read the official news release from Destination Vancouver HERE.
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Canadian Attractions Network Respond to
Tariff Threats
An Op-ed by Troy Young
Like many tourism organizations across Canada, the 1,000 members of the Canadian Attractions Network are watching the coming weeks and months with uncertainty. While we are concerned about growing economic instability, we also recognize opportunity: Canada’s trade challenges are a chance to diversify the economy through a bold strategy to strengthen export tourism.
By strategically increasing investment in international tourism promotion, Canada can expand its reach in global markets, attract new visitors, and reduce economic dependence on any single source market. However, this marketing push must be long term and backed by a competitive tourism policy to be effective.
Policy Must Recognize Tourism as an Economic Driver
Tourism is Canada’s largest service export, yet it is not positioned as a core economic pillar within the federal government. For long-term prosperity, Canada must treat tourism not as a cultural asset, but as a critical economic sector.
As a gossamer thread running through every region of this country, tourism touches every business, town, and city. The Treasury Board and Revenue Canada must acknowledge the sector’s value if Canada wants to optimize its export potential. At approximately $30 billion in annual revenue, tourism and travel services outpace every Canadian service export (see Destination Canada’s Data Collective).
Now is the time to treat our industry accordingly—with tax incentives and strategic policy, just like other export sectors. Let’s not exclude tourism because our businesses provide experiences consumed within Canada.
Attractions Are Core to Canada’s Tourism Strategy
Attractions are the reason people travel. They define destinations, shape itineraries, and generate direct and indirect economic impact across multiple sectors. Yet, policymakers overlooked attractions throughout the pandemic and into recovery despite their being among the hardest hit.
We must correct this. Long-term tourism strategy must prioritize attractions. That means targeted marketing, dedicated investment, and policy designed to support the very businesses that drive visitor demand. From commercial and recreational to cultural, historical, and natural sites, Canada’s unique inventory of attractions is what builds itineraries—and drives tourism.
Border Innovation to Support Growth
The U.S. will remain a key market for Canada—and with FIFA 2026 approaching, the need to simplify cross-border travel is urgent. Two promising initiatives are already in development:
- “Know Before You Go” AI-powered portal: Led by the Pacific Northwest Economic Region and the Future Border Coalition (with support from InterVISTAS, the Port of Seattle, and PacifiCan), this online tool will provide travellers with real-time, nationality-specific border entry requirements for both Canada and the U.S.
- Mobile Driver’s License (mDL): With a growing number of U.S. states already adopting mDLs—and progress in binational standardization—there’s a major opportunity to promote this technology as a primary cross-border credential for land and sea travel.
Both initiatives will make it easier to visit—and the easier it is to cross the border, the more resilient our tourism sector becomes. As a new federal government takes shape, these are talking points we should all be prepared to champion.
A Call to Build Long-Term Resilience
Tourism is an employment-rich export opportunity that can never be outsourced. To build resilience and economic diversity, Canada needs a sustained, industry-driven strategy to position tourism as a core export.
Investments in marketing, smart border infrastructure, and long-term tourism policy will safeguard our industry from future downturns—and help Canada achieve diversified, sustainable economic growth.
To learn more about the Canadian Attractions Network, visit HERE.
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ITAC Seeking Input to Impact of Tariffs
The Indigenous Tourism Association of Canada (ITAC) is conducting a brief survey to measure how recent US tariffs are affecting your business operations, financial stability, staffing, and overall sustainability. The data collected will help identify key financial and operational challenges, shifts in consumer behaviour, and business adaptation strategies.
The survey closes April 17th. Take the survey HERE.
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Destination Greater Victoria Develop
"Welcoming Toolkit"
In light of the ongoing challenges relating to the tariff threats and impacts this may have on Victoria's visitor economy, Destination Greater Victoria (DGV) has developed a "Welcoming Toolkit". The toolkit is designed to provide businesses and front-line staff with messaging to lean into when handling potentially difficult conversations.
DGV is dedicated to ensuring that every visitor feels truly welcome and at home when visiting their destination.
The toolkit provides front-line staff with a wealth of resources that include:
- Core messaging aimed to highlight their shared community values, ensuring visitors feel welcome and valued
- Information on the Power of Tourism
- Recommended training resources, and
- How to handle media requests
Thank you to Destination Greater Victoria for sharing this valuable resource.
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DBC Release New Regional and Sector Tourism Research Profiles
As part of National Tourism Week, Destination BC (DBC) has released Regional and Sector Tourism Research Profiles to further demonstrate the value of tourism to regions and activity sectors, and to support data-led tourism planning, development, marketing, investment, and decision-making across British Columbia.
With tourism contributing billions of dollars to BC’s economy annually, understanding visitor trends at the regional and sector levels offers valuable insights into travel patterns, behaviours, and activities. These new profiles feature a range of insights on origin markets, traveller characteristics, seasonal travel, spending patterns, tourism’s economic contribution, considerations for growth, and more.
All profiles are available for download on Destination BC’s Research & Insights hub.
- Download all six regional profiles HERE
- Download sector profiles; cycling tourism, wine tourism, ski tourism, Indigenous tourism HERE
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Destination Canada Release Value of Travel and Tourism in Canada Report
Destination Canada is sharing the Value of Travel and Tourism in Canada Report (Economic Impacts 2023) by Tourism Economics. You are invited to share this news and the value our industry delivers with your teams and networks.
At these unpredictable times, travel and tourism is a proven, resilient industry sector for long-term economic vitality. Explore this report to understand the sector’s contribution to Canada's economy. See how Destination Canada supports the sector in delivering meaningful results and economic growth across Canada.
Read the full report on the Value of Travel and Tourism in Canada HERE.
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BC Trails Day 2025
BC Trails Day returns on June 7th, marking the 5th annual celebration of British Columbia’s exceptional trail networks. This province-wide event promotes environmental stewardship, responsible recreation, and equitable access to outdoor spaces.
Organizations and community groups are encouraged to participate by hosting activities such as trail maintenance projects, cleanups, educational workshops, guided hikes, rides, paddles, and initiatives to support inclusive access.
If you are already organizing an event, be sure to REGISTER to ensure additional promotional support and access to upcoming resources, contests, and important updates.
Learn more about BC Trails Day, access the Event Host Guide and how you can participate HERE.
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Pacific Whale Watching Association Release 2024 Sightings and Sentinel Actions Report
The Pacific Whale Watching Association (PWWA) recently released its 2024 Sightings and Sentinel Actions Report, detailing the PWWA's 2024 wildlife sightings, notable research contributions, "sentinel actions", and more.
Last year, the PWWA App received more than 43,000 wildlife reports from throughout the Salish Sea and adjacent waters. As far as whale trends, Bigg's (mammal-hunting) killer whales and humpback whales continue to be our most frequently-encountered whales, with Bigg's reported almost every day and humpbacks not far behind.
This report highlights not only how bountiful whales are in Salish Sea waters, but also the positive role that local professional whale watch vessels play in protecting wildlife and advancing research.
Read the full report HERE.
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go2HR Seeking Nominations to
Board of Directors
As a voting member of go2HR, you have an opportunity to nominate a dedicated individual to join the go2HR Board of Directors. This role allows your organization to have a greater connection in shaping the future of BC's tourism and hospitality industry.
go2HR is currently seeking nominations for one director position (2-year term) and focusing on representation from the ski sector. go2HR is committed to renewing our board with diversified representation and are keen to receive nominations from women, Indigenous operators and other underrepresented groups within the industry.
Nominations are now open and completed nomination forms must be submitted to go2HR by Wednesday, April 30th by emailing Krista Bax at kbax@go2hr.ca
Please refer to the nomination form HERE.
| TOURISM WEEK 2025 : A Week of Celebrations |
"Tourism Week 2025" celebrations have been taking place nation-wide and province-wide this week as tourism partners have come together to champion and promote our destinations', tourism businesses and employees. Now in its 15th year, National Tourism Week (NTW) is a platform for highlighting the pivotal role tourism plays as part of Canada’s and British Columbia's economy and identity.
We are excited to share a few examples of how TIABC and our members celebrated NTW.
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TIABC Chair JJ Belanger, and Indigenous Tourism BC's Paula Amos joined Hon. Spencer Chandra Herbert, Minister of Tourism, Arts, Culture & Sport, at the Legislature in Victoria to celebrate National Tourism Week.
JJ and Paula were acknowledged during the session, while Minister Chandra Herbert also presented them with an official Tourism Week in BC proclamation.
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Tourism Abbotsford Executive Director Clare Seeley took the time during Tourism Week 2025 to present to the city's Mayor and Council.
Tourism Week offers a wealth of opportunities to educate stakeholders on the value of tourism to communities and strengthens relationships between industry partners.
Reminder: TIABC has produced a Value of Tourism Presentation Toolkit, created as a template for all tourism industry professionals to use when presenting and communicating the value of tourism in British Columbia to various audiences.
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British Columbia | Powered by Tourism
An Op-ed by the Ministry of Tourism, Arts, Culture & Sport, TIABC, Destination BC, Indigenous Tourism BC, BCHA
British Columbia’s tourism industry is an economic powerhouse. It’s also a symbol of resilience, innovation, and culture. As we celebrate Tourism Week in British Columbia April 7–11, 2025, we recognize the thousands of people and businesses that drive our tourism industry—people who bring energy, passion, and exceptional hospitality to visitors to our province. Their hard work strengthens our communities, fuels our economy and makes B.C. a world-class destination.
Tourism contributes $22.1 billion in annual revenue and $9.7 billion to our GDP. With nearly 17,000 businesses and 126,000 people employed, tourism is a pillar of our economy and one of our largest small-business generators. The growth rate of tourism GDP, exports, employment, and tax revenues exceeds the provincial economy as a whole and is forecast to continue to do the same in 2025 and beyond. It’s also a major source of first jobs for young people, newcomers and Indigenous people.
Tourism provides valuable skills and career pathways while also offering well-paying, long-term careers in communities throughout the province. Hotels and the broader hospitality industry are a cornerstone for local employment, particularly in smaller communities. The hotel industry achieved a record-high average occupancy rate of 82.2% in August 2024. But beyond the numbers, tourism is about people—employees and passionate owners and operators who bring our landscapes and cultures to life for visitors from around the world.
British Columbia is a place of breathtaking landscapes, rich cultures, and vibrant cities. Every corner of our province offers something unforgettable, from the Cariboo Chilcotin to Vancouver’s Coast and Mountains. Visitors come to taste Okanagan and Cowichan Valley wines, experience storm-watching and surfing on Vancouver Island, take Indigenous cultural tours in Haida Gwaii, relax at mountain resorts in the Kootenays, and embark on wildlife tours in Northern B.C. They come for adventure, culture, and connection. The world is taking notice, and visitors are arriving in record numbers.
Despite inflation and climate-related disruptions, people in the tourism industry are incredibly resilient. Record government funding of $500 million over four years, industry collaboration, and community support have helped B.C. remain an attractive, welcoming destination.
The cruise sector is a perfect example. After a difficult few years, 2024 saw a record-breaking cruise ship season, and 2025 is set to bring record passenger volumes and increased demand. With more sailings in Vancouver, Victoria and Prince Rupert, we welcome travelers from across the globe, injecting millions into local economies and showcasing B.C.’s breathtaking coastal beauty. Vancouver International Airport also recorded the second-highest passenger count in its history, with 26.2 million travelers in 2024.
One in four visitors to B.C. seeks authentic Indigenous experiences, one of the fastest-growing sectors of the tourism industry. Beyond its economic impact, Indigenous-led tourism nurtures cultural reconciliation and resurgence, ensuring that Indigenous voices, histories, and traditions remain at the heart of the visitor experience. It is a movement rooted in connection, culture, and stewardship. Indigenous tourism ensures that tourism nourishes the land, the people, and the spirit and well-being for all.
Destination BC and its community partners market the province under the Super, Natural British Columbia™ brand, attracting visitors from the U.S., Australia, Germany, the U.K., Mexico, and beyond. Events like the recent Invictus Games Vancouver Whistler 2025 and next year’s FIFA World Cup 2026™ put B.C. on the world stage, creating even more opportunities for growth and prosperity for everyone.
As we navigate economic uncertainty, tourism remains a cornerstone of stability and opportunity. When times are tough, tourism helps carry us through—providing a reason to celebrate, gather, and look forward to a thriving future. And that future is bright. With increasing global demand for unique and sustainable travel experiences, B.C. is well positioned to lead the way, and we continue to welcome everyone to visit.
This Tourism Week let’s recognize the industry’s incredible impact. Let’s celebrate the workers, entrepreneurs and communities that make B.C. a place people want to visit again and again. And let’s continue to support and invest in this vital industry—because when tourism thrives, B.C. thrives.
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Spinal Cord Injury BC in Support of Tourism Week
In celebration of British Columbia Tourism Week, Spinal Cord Injury BC acknowledges the great work tourism organizations, businesses and residents have done to support accessibility and inclusion in their communities.
Together with tourism sector partners, they have been able to provide hundreds of accessibility listings and resources that are instrumental for accessible and inclusive trip planning and tourism experiences for residents and visitors alike.
Accessibility listings for accommodations and attractions in all 6 tourism regions can readily be found on the HelloBC website HERE.
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We're wrapping up Tourism Week 2025 with the launch of Postcards from BC: Season Two! This series highlights TIABC members out exploring and enjoying everything British Columbia has to offer. Now more than ever, it's time to celebrate the beauty, energy, and unforgettable experiences found right here at home.
Would you like to be part of our weekly Postcards from BC feature? Send a photo of you enjoying a BC destination to deborah@tiabc.ca.
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Job Opportunity | Wilderness Tourism Executive Director & TIABC Policy Analyst
(Dual Role)
The Tourism Industry Association of BC (TIABC) and the Wilderness Tourism Association of BC
(WTA) are partnering to create a dual role supporting both organizations: Policy Analyst (TIABC) and Executive Director (WTA). The position will be managed day-to-day by TIABC, governed by a Joint Steering Committee (JSC), with initial responsibilities split 60% TIABC and 40% WTA.
Core Competencies
• Strategic leadership with a passion for tourism
• Strong reputation, integrity, and credibility
• Effective communicator and relationship builder
• Skilled in policy development, government relations, and advocacy
• Experience in budgeting, financial oversight, and association compliance
• Excellent writing and public speaking skills
To learn more about this exciting opportunity, visit HERE. Please submit resumes and any questions pertaining to the position to Walt Judas, CEO, TIABC - wjudas@tiabc.ca. Deadline for applying is April 15th.
| | | We value our members and are excited to share with them the latest news, successes, and achievements! |
Wine Capital Weekend Returns to Oliver!
The Oliver Tourism Association is thrilled to announce that Wine Capital Weekend will return for another unforgettable celebration from September 19–21. As the Wine Capital of Canada, Oliver welcomes locals and visitors alike to experience three days of wine, craft beverages, food, live music, team competitions, and family-friendly fun.
The weekend will once again feature:
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Kick-Off Party at District Wine Village – This year’s musical act will be GLASS TIGER
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Cask & Keg Festival – A celebration of craft beer, cider, and spirits featuring delicious eats, live entertainment, yard games, a family zone, and the crowd-favourite Beer Olympics.
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Festival of the Grape – The South Okanagan’s premier wine tasting event returns for its 26th year.
Learn more, including how to participate HERE.
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Tourism Chilliwack Launches Dine Chilliwack
Tourism Ch’illiwack is springing forward and hosting a Dine Chilliwack promotion offering two-for-one deals, prix-fixe menus and more at local restaurants, wine bars, breweries and attractions from April 11 to 27 exclusively, where forks are optional and stretchy pants are highly recommended!
The two-week celebration gives locals and visitors alike a chance to explore Chilliwack’s vibrant culinary community and support local businesses while sampling the many flavours and unique fare that can be found throughout the region.
Learn more about Dine Chilliwack and participating establishments HERE.
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HeliCat Canada Launch Careers Film
Following meetings with HeliCat’s Indigenous Peoples Advisory Group in the fall of 2024, one key theme coming back to was ‘Youth’. This was a consistent and important piece for HeliCat as it focused on how they are engaging with young people, how they can better provide access, opportunity, and employment, and looking at the overarching ways of supporting future generations.
With the core goals of youth engagement, diversity, and increasing awareness of the wide range of careers in the industry, HeliCat set out to create a promotional film to show that there are so many interesting career paths in the helicat industry that don’t focus purely on skiing or becoming a ski guide.
Learn more about the exciting opportunities in the helicat sector and check out the video HERE.
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KEATING FARM
Keating Farm is one of the oldest farms in the Cowichan Valley and boasts a rich history, full of colourful stories. The farm spans 27 acres and focuses on sustainable agriculture including maintaining heritage orchards. It’s home to a variety of animals, including honey bees, chickens, turkeys, sheep, and pigs.
In the spirit of innovation that respects their heritage, Keating Farm is looking forward to announcing plans to introduce a farm-to-table brewery and cafe in the months ahead.
Learn more about Keating Farm HERE.
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Let's Work Together on What Matters Most
To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.
Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter, and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.
Contact info@tiabc.ca for more information, visit our website HERE or the link below.
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Unlock the Secrets to Effective Workplace Communication
Did you know employees spend up to 17 hours a week resolving misunderstandings from miscommunication? In the fast-paced tourism & hospitality industry, that’s valuable time that could be spent creating positive guest experiences.
go2HR invites you to join Beata Chami, an organizational psychologist and certified coach, for their "Engage & Inspire: Strategies to Elevate Workplace Communication" webinar.
Date: Wednesday, April 23
Time: 10:00 am - 11:00 am (PST)
Designed for managers and supervisors, this session will help you elevate your communication skills and improve your workplace interactions. Don’t miss out! Secure your spot today and enhance your communication skills to confidently navigate conversations across your organization.
Register for this free webinar HERE.
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CONFERENCES & SPECIAL EVENTS |
Abbotsford Tulip Festival
Lakeland Flowers returns with a three-month cascade of flowers, beginning with the Abbotsford Tulip Festival. Positioned as Canada’s premiere tulip festival with 35 acres of tulips and lupins, the fields are set to create another remarkable display of colour.
Dates: April 5 (tentative) - May 11
For more information about the event, visit HERE.
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BCHA 2025 Summit
Shaping Tomorrow: Leading and Growing Together
This year's BC Hotel Association (BCHA) Summit centers around the theme, Shaping Tomorrow: Leading and Growing Together—a call to embrace new opportunities and realize untapped potential.
Dates: April 22-23
Location: The Westin Bayshore, Vancouver
With a bustling Marketplace, endless networking opportunities, and a dynamic program in store, now is the time to secure your spot. Don’t wait—register today and be part of a collaborative, captivating, and cutting-edge Summit.
Learn more and register HERE.
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2025 Pig Out Festival
For those who are already dreaming of spring, this much-loved food and wine event is returning to the heart of Oliver Osoyoos Wine Country set against the stunning vineyard backdrop of Cellar Door and More.
Date: May 3
Location: Cellar Door Winery (and more)
The 2025 theme, “When Pigs Fly,” takes the festivities to new heights by incorporating creative poultry-inspired dishes, crafted by talented local and guest chefs.
Learn more and purchase tickets HERE.
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BC Hospitality Foundation | Hospitality With Heart
The BC Hospitality Foundation is excited to announce Hospitality with Heart a week-long campaign uniting British Columbia’s hospitality and tourism industries in support of the BC Hospitality Foundation (BCHF).
Dates: From June 1-8
Please join in giving back to an industry that continually supports its people.
Learn more HERE.
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BC Aviation Council | BCAC Conference
"Innovation - All Eyes on the Horizon"
The BC Aviation Council will be holding their annual conference in Kamloops (YKA).
Date: June 2-4
Location: Delta Hotels, Mariott
Note: TIABC members are eligible to register at the BCAC member rate.
Learn more and register HERE.
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BC Chamber of Commerce AGM & Conference
Join us in Nanaimo to explore this vibrant urban centre found on the east side of beautiful Vancouver Island, located on the traditional territories of the Coast Salish Peoples - Snuneymuxw, Snaw-naw-as, and Stz'uminus.
Date: June 3-5
Location: Vancouver Island Conference Centre, Nanaimo
Connect with Chamber of Commerce and Board of Trade executives, business leaders and association stakeholders from across the province who play a key role in shaping policy, fostering networking opportunities
and driving economic growth throughout British Columbia.
Early bird rates end March 31st! Learn more about the AGM and Conference and register HERE!
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Mark Your Calendar | TOTA AGM and Summit
The Thompson Okanagan Tourism Association (TOTA) has announced the dates for the 2025 TOTA AGM & Summit.
Dates: October 22-23
Location: KF Centre for Excellence, Kelowna
Last year's Summit was a sold-out event that brought together tourism industry professionals from around the region for two days to network, engage in industry-specific workshops, and learn from experts.
Stay tuned for more details, including registration and speaker updates.
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SAVE THE DATE | 2026 BC Tourism Industry Conference
It's hard to believe the 2025 BC Tourism Industry Conference is behind us! While planning for 2026 won't begin until early fall, we're excited to announce the date and location:
Dates: March 4-6, 2026
Location: Delta Hotel, Grand Okanagan Resort, Kelowna
Mark your calendar - we can't wait to see you there and celebrate our incredible industry together!
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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.
#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956
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