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Volume 9 Issue 30

July 26, 2024
 

Things change quickly in marketing.

We give you the quick download so you can stay informed each week.
 

Google Saves the Cookie!

The DL: After years of expecting the end of cookie tracking, Google has decided not to retire cookies as planned. Instead, they're focusing on a new way to give users more choice and privacy. Google's Privacy Sandbox, which was supposed to replace cookies with a less invasive method, will still be available, but not as the only option. This means advertisers can keep using cookies for now. This decision provides temporary relief for advertisers who have been bracing for a major overhaul in data tracking practices. However, Google's new direction hints at future privacy features that might change how advertisers interact with users. While it's unclear what these changes will look like, advertisers should keep an eye on evolving privacy rules and user choice options.


Read More: Social Media Today

Digital Billboards Dominate Marketing Plans

The DL: The latest DPAA study provides insightful data on digital out-of-home (DOOH) advertising in the U.S. It shows that 96% of marketers and agencies plan to maintain or increase their DOOH spending next year. Conducted with Advertiser Perceptions and sponsored by Kochava, the study indicates strong support for DOOH in upcoming media plans. Key findings include:


  • 58% of marketers see DOOH as essential for multi-channel video campaigns
  • 41% consider DOOH an extension of TV and video planning
  • 49% of integrated video teams now include DOOH with TV, mobile, and online platforms (up from 36% in 2021)
  • 76% of advertisers believe DOOH is less isolated and more integrated into cross-channel strategies (up from 66% in 2021)


This study highlights the growing importance and effectiveness of digital out-of-home advertising in today's media landscape.


Read More: DPAA

PR ProTip: Add Media to Get Noticed

The DL: Many newsrooms are producing more TV content than ever, leading to a high demand for material. However, newsrooms are often overwhelmed with pitch requests due to smaller staff sizes. Doug Lillibridge, WKRC's executive producer, emphasizes the importance of including b-roll, audio clips, and images in pitches to aid in decision-making. This content is especially valuable in today's digital-focused environment and increases the chances of a story being covered. 


Read More: PRDaily

Netflix's Ad Growth: What You Need to Know

The DL: Netflix is advancing its advertising strategy. The company is transitioning from using Microsoft’s ad-tech to an internally developed platform, with programmatic partnerships and new ad formats being tested to enhance ad relevance and personalization. This evolution is crucial for advertisers to track, as Netflix’s growing ad-supported tier and integration of live programming offer significant opportunities for brand engagement amidst increasing competition and consumer demand for affordable streaming options. 


Read More: Marketing Dive
 

What's the Download at hm?
 

We are celebrating Karl Christmann's 10-year anniversary at Hoffmann Murtaugh!


Since joining us in 2014 as a Digital Media Planner and Buyer, Karl has risen through the ranks to become our Associate Director of Digital Activation. He oversees the planning, execution, and optimization of digital marketing campaigns for our clients to drive brand awareness, engagement, and conversions.
 

"Ten years have flown by—it’s hard to believe! I still remember my first day and the projects I worked on. I've grown both personally and professionally, learning something new from every team member over the years. I truly enjoy the work I do and am grateful to be part of such an intelligent and fun team!"


~Karl Christmann
 

We are incredibly grateful to have Karl on our team!
 

We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.
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