Stand Out from the Crowd
Because WEKU sponsor messaging is limited to two minutes per hour, your message won't get lost in a sea of commercials. Many commercial stations run longer messages and air an average of 16 minutes of commercials per hour.1 WEKU also provides product separation so your message doesn't air next to a competitor's message.
Reach Decision-Makers
The public radio audience is comprised of thought leaders who are highly educated, have higher incomes and are more culturally diverse. They are more likely to be C-suite, own their own business, be environmentally conscious and donate to causes.
Connect with a Highly Engaged & Loyal Audience
WEKU enjoys the highest weekly "Time Spent Listening" (TSL) level in the Lexington Metro market and is the top station for listener loyalty (those who listen solely to one station).2 That means you don't have to repeat a message as often for it to be heard. Interest, attention and connection create an environment that promotes increased memory encoding. In addition, research shows that the public radio audience is both attentive and loyal to public radio sponsors. Eighty-eight percent of listeners hold a higher opinion of sponsors and 75% would choose a public radio sponsor over a commercial sponsor.3
1 Insider Radio, "Network Radio Averaged 16 Minutes of Spots per Hour, As Rates Crept Up," Nov 29, 2018.
2 The Nielsen Company FA22 Lexington-Fayette Metro Survey Area, Adults 18+
3 Dareni Wellman, "How Public Media Drives ROI," Market Engenuity Blog
