Website Launch in December |
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We are excited to announce that SCORE’s new website will be launched on 12/22!
Though this is right before the Christmas holiday, we feel this is an ideal time as website traffic will be significantly slower and will allow us to collect early user feedback before traffic increases to normal volumes in January.
As we prepare for launch, we wanted to share some updates on the new website and related projects.
Chapter Website Review
- There will be a second auto-migration of content/resources from 11/30 to 12/4. This will migrate any NEW content that has been added to websites since the first auto-migration in August.
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PLEASE NOTE: There is a “content freeze” from 11/30 to 12/30, meaning that any new content or landing pages added to the existing website during that time will need to be manually recreated on the new platform. At your request, the Ecropolis team will help our chapters rebuild those pages as needed.
- On 12/5, you will be invited to review the new website.
- We will provide Drupal 9 training on 11/30 to familiarize you with the new website functions. Register for this training here: New Website Training.
- During your review, we’ll ask you to check your new chapter menu, the content on your main landing pages, and review other details to ensure they’re set up as desired before launch. If you see any changes that need to be made, the Ecropolis team will make them for you so that you don’t have to do this work.
- Your chapter webmaster will also be provided access to a tool called BugHerd that will allow them to report any issues to the headquarters staff directly from the website. They should receive the invitation to BugHerd by 11/30, and we’ll ask them to set up their account before 12/5.
- Website testing will take place from 12/5 to 12/18. Please make sure your feedback regarding the website is submitted within that time frame.
- A new webmaster guide will be available in the Support Center in early December.
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Our development team has been working behind the scenes to transition our current Google Analytics 3 (Universal Analytics) platform to Google Analytics 4. On July 1, 2023, Universal Analytics properties will no longer process data. You will still be able to access historical metrics from Universal Analytics for a period of time after July 1, 2023.
Making the transition to GA4 will improve our ability to measure website traffic, user engagement, and goal completions. We are creating reporting dashboards for each chapter, so you’ll be able to see the sitewide metrics (along with web conversions) segmented to your specific chapter. This transition helps ensure that we can track and analyze national and chapter performance across the same set of metrics. It also addresses some long-term governance goals, consolidating the management and administration of analytics.
Please complete the short survey we create to gain insight into which website metrics matter most to you.
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In addition to the Google Analytics 4 transition, we will also add cookie consent banners on our new website. A cookie banner is a tool for informing web users about our cookie use and, if necessary, obtaining consent for cookie use. Personal data is collected by some cookies, and data privacy laws protect personal data. Cookie consent is not only necessary for transparency and best practices but depending on local regulations, it might be required. |
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Learn more about the new website with these helpful links.
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Giving Tuesday (November 29th) is a global movement that celebrates generosity and all acts of giving.
To assist your chapter in promoting the amazing contributions SCORE volunteers make (thank you!) on one of the highest-volume days for nonprofit donations all year, we've put together a few resources you can use at the local level. You can view this information by visiting the Giving Tuesday Toolkit on the Support Center.
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National Presenter Opportunity |
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We're looking for volunteers to present national webinars and to serve as subject matter experts for new online courses.
If you're interested in presenting or would like to share your presentations to be considered as the basis for new online courses, please complete the below form. We’re looking for presentations on funding, marketing, growing during an economic downturn, starting a business, and Quickbooks.
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Upcoming Marketing Campaigns |
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December is National Write a Business Plan Month |
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Take this month to promote your chapter's ability to help new or startup businesses with creating a business plan. Think about promoting the Startup Roadmap or Simple Steps to Starting Your Business and other materials that aim to help new entrepreneurs create a successful business plan.
Consider hosting follow-up workshops to the live national webinars listed below. This allows your chapter to provide in-depth, personalized training to the client and assist with specific questions.
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As you plan your chapter marketing initiatives, remember that January is National Mentoring Month. Take time to highlight your chapter mentors and share the impact SCORE mentoring services have on small business owners. You can find your chapter's impact sheets here: Client Impact Report Handouts.
Another idea to celebrate National Mentoring Month is to highlight local success stories showing the positive effect mentoring has had on your community and include a call to action to submit a mentoring request.
You can take advantage of New Year resolutions by promoting workshops and volunteer opportunities as well.
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Wednesday, November 30| 4:00pm ET
In this webinar, we'll provide training on the new website. We'll show you what to look for during website testing, how to log in as a webmaster and how to make changes. We'll also tell you how you can work with the Ecropolis team to make changes before launch.
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Wednesday, November 30| 12:00pm ET
The November knowledge exchange is for VICs and Coaches. In this meeting, you will have the opportunity to meet other volunteers around the country who perform a similar chapter role. These events mainly use breakout rooms where you will discuss the latest trends, new approaches, and challenges. Come ready to meet, share, and learn!
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Wednesday, December 7 | 2:00pm ET
The Marketing Team will again be joined by Grow With Google to show you how to analyze trends on how customers engage with businesses online, then turn these insights into well-informed, actionable decisions. In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools
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Wednesday, December 14 | 2:00pm ET
In this webinar, the new website will be reviewed. We will discuss the updated functionality, layout and design. We will also discuss what marketing tools will be provided by HQ to announce and promote the new website. There will be time at the end for Q&A.
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Wednesday, December 14 | 3:30pm ET
This webinar will be dedicated to showcasing the new SCORE website, how chapter webmasters can assist with UAT (User Acceptance Testing), the launch of Google Analytics 4, and more. There will be time at the end for questions.
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Top Resources on SCORE.org |
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Have a question?
Marketing questions: marketing@score.org
Social media questions: socialmedia@score.org
Media mentions: media@score.org
Engage questions: engage@score.org
Other questions: help@score.org
I hope you have a great day!
Best Wishes,
Alexis Reihing
Field Marketing Manager
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1165 Herndon Parkway
Suite 100
Herndon, VA 20170
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
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