Running dynamic digital campaigns for local advertisers opens up a new revenue channel with good returns. But there are a lot of moving pieces and resources involved that pose a big challenge for media publishers. As a special New Year's offer, Wehaa is offering all America’s Newspapers members 50% off their first dynamic digital creative order. Offer ends Feb. 28, 2023.

As a new year begins, we can’t help but think about what lies ahead in 2023. To gain some insight on the coming year, we asked four members of our leadership team a single but hardly simple question: What are your predictions for omnichannel advertising in 2023?

By demonstrating audience reach by ZIP code, county and state across all print, electronic editions and websites, newspaper publishers can solidify their leadership status in the local market. Tactician Media’s proprietary methodology can help you demonstrate your reach in your markets.

As we enter 2023, the digital advertising landscape continues to be shaped by challenges and changing economic conditions. It's important for publishers to keep up with the latest trends to remain relevant to advertisers. Here are four must-haves for advertisers in 2023.

We celebrate the leadership of Dr. Martin Luther King, Jr. on Jan. 16 as a national holiday. This special Kid Scoop page offers you the opportunity to communicate the power of compassionate words. Notice the powerful reading activities.

Contrary to popular belief, recessions and economic downturns are NOT the time to cut back. Instead, it’s the perfect time to reevaluate your current marketing and advertising efforts to keep your business and brand top-of-mind with your target consumers through empathetic, relatable material.

As publishers turn the calendar to 2023, they also turn to PAGE for a review of their expenses and to calculate the savings their membership brings to their bottom line. Therefore, publishers in the America's Newspapers family can make a New Year’s resolution to check with PAGE, whether you are a member or non-member of the Cooperative.

There is a plethora of subscription "solutions" on the market. The volume of offerings can be overwhelming for a publisher to match their needs, especially with many recurring payment applications classified as "subscription platforms."

AdvantageCS has released a whitepaper that is designed to help its news media clients choose the subscription platform that best meets their needs. Download this whitepaper (at no cost).

As of January 2023, Adobe has ended its support for Type 1/Postscript fonts. Type 1 has been replaced in favor of the much more versatile OTF. So what now?

“We’re very excited about being chosen by the LMC to participate in their new program and looking forward to assisting local media companies in achieving their 2023 digital goals,” says Greg Osberg, CEO of Revlyst.

As a new year begins, Our-Hometown takes a look back at all it accomplished in 2022, including: its Digital Initiative program, integrations with existing print circulation systems CircPro and SimpleCirc, Audio Articles and more.