Google Analytics 4 (GA4)
Our development team has been working behind the scenes to transition our current Google Analytics 3 (Universal Analytics) platform to Google Analytics 4. On July 1, 2023, Universal Analytics properties will no longer process data. You will still be able to access historical metrics from Universal Analytics for a period of time after July 1, 2023.
Making the transition to GA4 will improve our ability to measure website traffic, user engagement and goal completions. We are creating reporting dashboards for each chapter, so you’ll be able to see the sitewide metrics (along with web conversions) segmented to your specific chapter. This transition helps ensure that we can track and analyze national and chapter performance across the same set of metrics. It also addresses some long-term governance goals, consolidating the management and administration of analytics.