Wednesday, January 11, 2023

Why Blog?

One of the most underused tools in the marketing toolbox is the blog. It’s something every business should do often as it’s one of the best ways – and cheapest ways – to build your online presence and make your company look great to your website visitors. After all, even if your marketplace is just a small select group of customers, a blog can show that one key contact that you are truly an expert in your field. Just a group of headlines on a page of articles written by your company can help generate sales for your business.


A few years ago, I often encouraged business owners to write a book. At that time, if you were a “published author,” you were the expert in that field. Of course, there were plenty of ways to self-publish books without finding a publishing house to tackle all the costs.


I was fortunate to write a book on Spring Training baseball about 15 years ago. I still get calls every now and then asking for interviews about Spring Training even though most of the parks I wrote about are gone. A book had that power. Today, a blog can be even more powerful than a book as it drives website traffic to your business as well as being the expert in your field.

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Congratulations to our very own Carol Ann Dykes Logue and Christina Drake for being named

2023 Women Who Mean Business!

Tickets to the award ceremony are available for purchase here.

In the News

Timeplast raises $1M+ on StartEngine


Tech Rage IT’s CEO Talks Customer Experience Excellence with ChannelPro Network


S+M Completes Phase 1 of Food Desert Technology for U.S. DoT Grant


Tim Sanders of Credit Repair Florida Publishes Ebook


Apply to the NAWBO PropelHER Pitch Competition


Application for Synapse Innovation Awards Open Until January 13th: Win $75 in Cash Prizes


Apply Now to the Crummer Graduate School of Business Venture Plan Competition 2023


Leadership Orlando Class 104 is now open for enrollment


Orlando Tech Council Announces New Membership Structure and Name Change to Orlando Tech Community


Apply Now to Present at the Florida Venture Capital Conference

Upcoming Events

January

10-12

Globalfy Cross Border Week

Do you want to expand your company to the global market?

Reach out to leading cross-border business experts during Cross Border Week.

From January 10th to 12th, 11 AM to 2 PM EST.


January

18

One Million Cups

1MC takes place every Wednesday morning at our Orlando Incubator.

Sign up to talk about your business and share your accomplishments with the community!


January

19

2023 Inno Startups to Watch

Join Orlando Inno and Orlando Business Journal in recognizing 10 early-stage companies in Central Florida to keep an eye on in the year ahead.


February

01

Business Ethics 2023

On the first Wednesday of every month, we will explore how Stoicism can help in setting business goals and managing growth. This course is designed for business CEOs, managers, and entrepreneurs in Central Florida. The goal is to start an ethics initiative at your company.


February

3-5

Orlando Magic Innovation Challenge 2023

The Orlando Magic Innovation Challenge is a 3-day event where developers, students, marketers, startup enthusiasts, graphic artists, and sports business professionals pitch new and innovative ideas at the state-of-the-art Orlando Magic offices. Pitch ideas or join a team, and experience innovation in action at one of Orlando's favorite brands! ALL participants who participate for the entire event will get free tickets so you can watch the Orlando Magic v Denver Nuggets from a private suite with snacks included!


February

14

Synapse Summit 2023

Join the innovation movement on February 14th at Amalie Arena in Tampa, FL to Celebrate, Discover, & Engage everything the Florida innovation community has to offer! Get ready to make boundless connections in-person and virtually through the Synapse hybrid community feature for Florida’s 6th annual premiere innovation event!


February

01

2023 Women Who Mean Business Awards Celebration

Join Orlando Business Journal for the annual Women Who Mean Business awards celebration to honor Central Florida's 2023 women of distinction.

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Is the BIP for you?

Our award-winning program provides business development and operational support to early-stage technology and innovation-driven businesses throughout Central Florida. We offer three programs that are each designed to help businesses at different stages.


Click here to see if our Traction, Growth, or Soft Landing Program is a good fit for you!

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