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Hi Rosemary!!
We’re heading into the final quarter of the year, which means fall weather is well on its way! From the beautiful colors of changing leaves, the sweet smell of cider or cloves, the joy of pumpkin patches and cool-weather hiking, Halloween, and so much more… this is truly my favorite season.
With the arrival of October also comes the arrival of Hispanic Heritage Month! I love being bilingual and visiting my home in Puerto Rico to honor my parents for all of the hard work they did to give us opportunities… it’s truly a privilege.
Being a Hispanic American is an honor, and I love that working at Metaphrasis gives me the opportunity to make life and work easier for Hispanics to live and thrive in this country. Growing up as a Hispanic child in America, growing up in a home and community that spoke Spanish, I knew from a young age that my fellow Hispanic were so much happier when they were able to communicate and interact with others in a language they understood!
According to Claritas, Hispanic represent 20% of the total US population, numbering over 66 million citizens. It is one of the fastest-growing population segments in America, with 89% growth between 2000-2023. When planning for the end of the year into next, it would simply be a waste, and certainly ill-advised, to ignore this rapidly growing corner of the population! More than half of the projected population growth over the next five years (58%) will emerge from these Hispanic populations, and in 2022, nearly 25% of the U.S. millennial population is Hispanic. But they are not a monolith. Hispanic speak many variations of the Spanish language, and like many immigrant cultures, each country of origin comes with specific influences, traditions, and buying habits. In order to successfully market to Hispanics, you have to take all of this into consideration!
That’s where we come in. At Metaphrasis, we offer a wide range of interpretation, document translation, and voice-over services for innumerable companies and industries. We can help you reach the growing Hispanic market by translating or providing voice-over for webinars, recording meetings, videos, and so much more. We understand that helping anyone isn’t just about translating words, but also about understanding and conveying meaning and context. Our hope with all our services is to continue expanding and connecting an ever-changing world by ensuring that language is never a barrier. A translator or interpreter could make all the difference in the world!
Reach out to us today: https://metaphrasislcs.com
All my best,
Elizabeth Colón, President & CEO
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