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Over the next several days you may see all manner of ads and emails about an APC Media Campaign Briefing on February 16.
That’s us, trying to get your attention. It’s a virtual briefing on a new and exciting phase of our three-year media campaign, but it’s likely not what you’re expecting if you expect it’s only about the threat to compounded hormones.
Instead, this new phase is about taking back pharmacy compounding from those who would marginalize it, even destroy, it. It’s about starting to tell our story instead of allowing others to define us.
In December, the APC Board of Directors approved a new direction for our media campaign in 2023—a pivot from sole focus on the threat to compounded hormones to a broader consumer-facing initiative under the banner of “Compounding the Joy of Living.” We’re talking advertising that educates viewers about what compounding is and how it helps millions of Americans live normal lives. And yes, we’ll be including tactics to better inform and engage prescribers about compounding; they’re a missing player in our advocacy work, even though they benefit greatly from it.
On February 16, we’ll have plenty to show you, including some wonderful display and video ads so effective that they just may bring a tear to your eye.
So…Pay attention, register for the free briefing, and urge your teammates to do the same.
It’s time to take back your profession. On February 16, we’ll tell you how.
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