Q2 Chapter Social Media Program Performance
Our most recent Monthly Social Media Webinar was a review of the Chapter Social Media Program's performance in Q2. Led by our partners at Hiper, the review included success metrics and comparable benchmarks to quantify the impact the program has on brand awareness and user engagement at the local chapter level. Some highlights include a 20% increase in community size on LinkedIn, a 71% increase in engagements on Facebook and a 20% increase in website clicks on Google Business Profile!
Missed it? Check out the replay here.
Chapter Success Story Pilot is Wrapping Up
In FY23, we are looking for ways to evolve the Chapter Social Media Program and help your chapters have an even greater impact in your local online communities. One way we believe we can achieve this is through unique, localized success story content sourced from chapter websites and published individually on the coordinating chapter’s centrally managed social media channels. We have been conducting a pilot over the past three months to test this, and we are happy to report that success story posts are consistently achieving above average engagement rates across platforms!
Register for our monthly webinars to stay tuned for what's next.
Live Training: How to Use New Client Spotlight SOCi Templates
Another great way to celebrate AANHPI Heritage Month is to spotlight and uplift the amazing businesses your chapter serves on social media! With our all-new customizable templates, featuring your chapter’s unique success stories is now easier than ever. In our April webinar, we provided a live demonstration of exactly how to use these templates available within SOCi-- our social media management tool.
Missed it? Check out the replay here.
How To: Boost Local Success Stories On-Demand
The Chapter Success Story Pilot has proven that success stories are the top performing content we can share on social media. This also implies that success stories are likely the most cost-effective content to put your available ad dollars behind. If you are interested in boosting your local success story posts, the Selected Local Content Boosts package offered by the Hiper Community Management Team is available and easy to use!
Opt-in or learn more about paid campaigns here.
|