Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Advocates Seek Lame-Duck Vote On Bill That Would Ban Behavioral Targeting |
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Consumer advocacy groups are renewing their call for the House of Representatives to vote this month on a sweeping privacy bill that would outlaw a common form of online ad targeting.
The DL: Consumer advocacy groups are seeking a bill to be passed by the House of Representatives to outlaw a common form of online ad targeting. The bill would impose restrictions on data use and collection while preventing companies from serving ads to people based on their online browsing activity. It would allow companies to collect data from their own sites on an opt-out basis. The ad industry opposes the bill, arguing that the measure would stifle the "data-driven economy" by "prohibiting the collection and use of basic demographic and online activity data for efficient, responsible advertising." If passed by the House, it still has to go to the Senate. This is why at Hoffmann Murtaugh we keep reiterating the importance of collecting 1st party data.
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Are Press Releases Still Good For SEO? |
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Press releases are a great way of garnering media attention, but do they still influence search rankings? If you do them the correct way, then yes.
The DL: PR professionals know how valuable press releases can be. Whether a brand is planning to launch a new product, merge with another company, or release important information about itself, it's important to consider how it can affect SEO efforts.
When it comes to boosting search engine results, press release links are often well-received. However, they can also be abused. After people learned that links from top-ranking sites could improve search engine rankings, they started writing press releases for various other topics. Due to the volume of spam sent out, Google began penalizing sites that carried press release links. The general rule of thumb is one link to one domain.
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10 Types of YouTube Video You Should Create To Improve Your Online Presence |
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Are you looking for ways to improve the online presence of your small business?
The DL: If you're a small business that wants to find a new audience and engage with them, consider incorporating YouTube videos into your social media marketing strategy for 2023. According to research, just 9% of small businesses in the U.S. are currently using YouTube and 73% of people say they're more likely to buy an item after watching a video that explains the product. This means there is a lot of opportunity to grow a social presence and revenue on YouTube in 2023. Check out this infographic to see the top ten types of videos to make, including product spotlights, how-to's, and product in-action videos.
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Top 12 Chatbots Trends And Statistics To Follow In 2023 |
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The surge in on-demand messaging has shifted customers’ preferences for communication.
The DL: Prepping for the holidays is in full swing - Everyone is making sure last-minute gifts are taken care of, ingredients for family recipes are in hand, and plans are solidified. However, unlike other industries, the advertising world doesn't get the opportunity to "stop". In fact, it's imperative to continue to keep up with trends, even amid holiday chaos.
One trend that is climbing upward is Chatbots. Gartner states, "Artificial Intelligence (AI) will be a mainstream customer experience investment in the next couple of years." 47% of organizations will use chatbots for customer care and 40% will deploy virtual assistants. It's no secret that consumers are looking for responses from a brand in a timely manner. In order to keep up with demand and customer satisfaction, chatbots are necessary.
Chatbots are going into the mainstream across diverse business functions and consumer applications. Automation will strengthen its roots and overcome all the chatbot challenges businesses face. Chatbot architecture and design will evolve to the point that interactive AI will become standard for customer service. Major tech companies are moving ahead with developing advanced chatbots and machine learning technology.
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Instagram Adds ‘Candid’ BeReal Clone, Other New Engagement Elements For The Holidays |
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With the holiday season fast approaching, Meta has announced some new connection tools on Instagram, which are designed to lean into engagement trends, and get people sharing more of their personal interactions in the app.
The DL: Instagram is upping its engagement techniques within the platform, just in time for the holidays. The first addition to the app is "Notes" which is set up very similarly to Myspace/Facebook statuses, sitting just above users' messages in their inboxes with chat prompts from their followers.
Instagram Chief, Adam Mosseri noted that more interaction is now happening within private channels, as opposed to in the general feed. Which means the majority of interactions and engagement are happening out of plain sight.
Meta is also looking to update group chat functions, including new group profiles and Collaborative Collections (which will allow users to save posts to private collections in group chats).
Instagram also has two new interaction-prompting options: Candid Stories & Pass It On Prompts to the 'Add Yours' stickers. Essentially, Candid Stories is BeReal's clone that has been in its testing phases over the past few months. Pass It On prompts will invite more people to participate in ongoing trends.
Truthfully, it's hard to tell which direction Instagram is going to head in next. Only time will tell.
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Work from home is here to stay! So, how do we combat loneliness in a remote environment? Check out our newest blog post to hear what our employees had to say - https://bit.ly/3j6yLGt.
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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