january 2025

Dear Marlo,

It's been an unsettling start to the new year, with the fires in California top of mind. Our broken hearts go out to everyone impacted, knowing the true devastation that 2025 will represent for so many. If the rest of us needed a reminder to keep an attitude of gratitude front and center for all we have even when we don't *think* it's enough, this should do the trick.

This month, we're grateful for the three clients we showcase, below. From a new hospitality offering served up with a side of Italian, a reason for us to continue the anniversary celebrations on someone else's behalf, and a tasty way to easily knock one of your resolutions out of the park, we can't think of a better way to embrace the new year.

What’s in a name? At Standard Italian, it’s not just a tip–of–the–hat to timeless Italian cuisine – it’s a promise to set the bar high for what it means to feel at home, even when you’re not. At this just–opened Boston gem, “standard” is everything but ordinary – it’s exceptional.

From the creative minds behind Eastern Standard (a.k.a. the pros who know how to make you feel like the only guest in the room) this new Boston hotspot is equal parts warmth, charm, and Italian comfort food done right (think stuzzichini made for sharing, lasagna bolognese that hugs you back, and porchetta that’s practically it’s own love language). But the real secret sauce? A bar where you’re just as likely to settle in for a quick ‘tini as you are to linger over a glass of wine, cozy booths bathed in candlelight, and the kind of service that turns every visit into a celebration (no special occasion required).

Whether you’re an ES regular in dire need of a Negroni (not too bitter, not too sweet) or the new kid in town looking for your next favorite haunt (welcome to Beantown!) you’ll soon discover hospitality isn’t just a word – it’s at the heart of everything Standard Italian. So, pull up a chair, we saved you a seat...we’re pretty sure it’ll be one you’ll never want to leave!



Hot off the heels of our very own 20th anni, you certainly know by now how much we love milestone festivities! And even though ours has passed, we have another reason to celebrate in 2025 – this time for the 10-year anniversary of our coolest client you don’t know yet, Generis Collective.

A boutique property development & construction management firm, these pros are single-handedly responsible for unforgettable brick & mortar experiences for top retail, entertainment, and wellness brands around the world. Think carefully thought-out spaces featuring unique architectural elements designed to spark action and stimulate emotion (read: the places that make you say WOW the second you walk through the door and can’t stop thinking about long after you leave).

How do they do this, you ask? Easy. Take a group of legendary Walt Disney Imagineers (a.k.a. that elite set of engineers, architects, designers, and builders that bring Disney Parks to life), add a dash of the stylish form-meets-function Apple designers who revolutionized retail design when they first opened stores in 2001, mix, and voilà – you've got Generis Collective.

Taking their name from the Latin “Sui Generis” (unique) + Collective (repping the curated team of architects, engineers, fabricators, engineers and more across their network), Generis Collective surely lives up to its moniker of creating one-of-a-kind projects using one-of-a-kind specialty teams. So, if you know of any visionary brands looking to create magical retail spaces and places, don’t sleep on this decade-old biz that boasts 150+ years of combined themed entertainment and retail design expertise. After all, as the original Mouseketeer might have said: if you can dream it, Generis Collective can build it!

Whether it’s meditating more or embracing a dry – ok, ok, damp – January, we’re all for a much-needed month of resetting our health goals ('til we meet again next holiday season, 'til we meet again...). While keeping bevvie consumption in check for a spell is cool, this year we're resolving to do even more to keep our bodies in top form for the long haul, and it all starts with the gut. That's right, unbeknownst to many, the gut is actually the MVP of our physical and mental health, handling way more than just digestion, and always thirsting for some TLC. #TheMoreYouKnow

Cue GoLive, The Lively Brand’s ready-to-mix prebiotic and probiotic blends. These aren’t your mother's run-of-the-mill probiotics; they're specially formulated by a team of MDs, PhDs, dietitians, and microbiologists to deliver live, active cultures in every serving, right where you need them most.

Whether your 2025 goals include smashing your fitness routine, dodging the seasonal sniffles, or simply adding more pep in your step, it all starts with a happy gut. So raise a glass to energy, immunity, and feeling your best every day. Now that’s a toast we can get behind this Dryuary…and every other month of the year!