Reduce One Headache

If you are in charge of a marketing group, you likely have a recurring headache that has only grown over the past couple of years. If you are like most directors, consistent and reliable staffing is high on the list of frustrations. We hear it again and again. 

Consider GRM as a resource for specific projects, to augment internal staff, as a temporary or ongoing replacement option when staff leaves, and as a ready contract/partner resource that you don’t have to retrain constantly. You can obtain a focused team for the price of one person. 

Our team is really good at social media execution. It’s all we do. Everyday. For a variety of top marketers. Such companies as Georgia Power, Johnsonville, Milani Cosmetics, Swoozie’s, and The Kahala have ventured outside their walls to engage GRM as their “social media staff.”

For most of our clients, we are their first venture to either go ‘out of house’ or augment their staff. We work well with others. GRM is strategic, target-driven, responsive, and hospitality-driven. We are one call away if you’d like to eliminate a headache!

What Exactly is Social Media Listening

and Why Should You Care?

Social media can be used for more than promotion, building reach or following.

Do you glean insights from your social media team? Social media listening – category jargon for actually reading, reflecting, and researching what is being posted and commented on – is an effective qualitative research tool. HR people have known this for some time.

According to a survey of 600 business professionals in the United States and Canada, there are quite a few points of competitive intelligence available:

Is Outsourcing More Costly or a Better Value?

Most businesses engage both in-house staff and out-of-house contract resources. The decision may be budget, the perceived need for people close at hand, the desire for more specialized talent or others. There are hidden costs and significant benefits to either direction.

When weighing the pros and cons of going ‘out of house’ for social media, here’s a handy list that addresses the value of this decision.