Make WEKU Part of Your Student Recruitment Strategy
NPR listeners are a valuable audience for college recruiters. People who listen to NPR are 133% more likely to plan to select a college or university for their own continuing education in the next 12 months than those who don’t. Similarly, NPR listeners are 33% more likely to plan to help a child or grandchild with their college selection.

Those findings come from an NPR listener study conducted in April 2020* — a time when regular media habits and routines were at peak disruption due to the coronavirus pandemic and education was among the many facets of American life turned upside down. A university that sponsored NPR in the spring of 2020 saw their radio campaign generate strong levels of interest among the NPR audience. Results showed significant differentiation in awareness, opinion and perceptions of the university.
Among those planning to select or help select a college/university in the next 12 months:
Additionally, listeners who recalled the sponsorship were 267% more likely than non-listeners to express interest in learning more about the university.

Listeners who reported plans to select or help select a college or university in the next 12 months were even more responsive. They were 280% more likely than non-listeners to seek out more information via the university’s website.
Among NPR listeners who recalled the university's sponsorship:
Source: NPR Listener Survey, April 2020
The bottom line: becoming a WEKU Sponsor is a smart way to reach potential students and college influencers in Kentucky. We offer education rates and are happy to work with you to develop a schedule and messaging that meets your budget and outreach goals.

WEKU Network Reach
The University of Louisville is a state-supported research university located in Kentucky's largest metropolitan area. It was a municipally supported public institution for many decades prior to joining the university system in 1970. The University has three campuses.
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Director of Corporate & Community Support
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