Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Scripps Launches A New TV Sports Division |
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Media conglomerate E.W. Scripps Company is launching a division to pursue partnerships with sports leagues, conferences, and teams.
The DL: E.W. Scripps Company is creating a new division in hopes of pursuing partnerships with sports leagues, conferences, and teams. Scripps who acquired ION last year will now leverage that national reach for its newest division Scripps Sports. In addition to the market depth of 61 local stations, ION boasts the fifth-largest national broadcast viewership and reaches 100% of U.S. television households through broadcast, cable/satellite, and connected TV platforms.
With ION’s offering of 61 local stations that can be customized in many markets; the company hopes to give fans another choice when viewing their home teams. “There is no better way to reach every generation of a sports fan than through live broadcast television,” says Adam Symson, Scripps’ president and CEO.
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10 Programmatic Advertising Trends For 2023 – What To Expect? |
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Programmatic advertising is still in its infancy despite being around for over a decade, so predicting trends is not always easy.
The DL: With programmatic advertising, predicting the trends are not always an easy task. In 2021 advertisers' programmatic advertising spending budget was $106 billion, at a 41% growth year after year which puts 2023 programmatic spending to surpass $120 billion. Here are the top 3 trends that marketers can look forward to in 2023:
- Programmatic Campaigns Ran In-House
Just 4 years ago, only a handful of businesses were behind their programmatic ads and running them. If they were not, they were using partners to help. In 2023, we can expect the number of agencies and companies that run their programmatic ads in-house to grow. Why? It helps with the cost of the ads which then businesses can reinvest the money elsewhere and it is more efficient than working with a third-party partner. Running in-house will not only help your agency or business but also increase your ROAS (return on ad investment).
- Digital Out-of-Home Advertising (DOOH)
Marketers are looking for new and innovative ways to reach an audience that is on the move. By the end of 2022, DOOH advertising is projected to reach $2.58 billion. DOOH has many advantages like reaching a large audience and being ad blocker resistant. Not to mention that this type of advertising can live in a cookie-free future. Be on the lookout for an eye-catching DOOH experience in 2023.
- Increase of White Label Software
A white-labeled software product is software that is produced and marketed as a business service. Companies/agencies can purchase access to the software and use it to run their programmatic ads but can pull the data and reports without the client seeing where this is from. The increase in white-label software comes from the projected increase in companies and agencies running their programmatic ads in-house.
You can bet that 2023 is going to be the year that programmatic advertising transforms. With the shift to a privacy-first point of view, the deprecation of the ad IDs is on the edge. To be able to survive programmatic ads in 2023 one must be able to adopt industry standards, factor in contextual signals, and develop transparent data.
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Infographic Design Trends For 2023 |
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Looking for ways to make your visuals stand out in 2023?
The DL: Infographics are a key part of any business’s content marketing strategy and if you want your infographics to stand out then there are seven things incorporated for 2023. The first is that bright color palettes including lime greens, vivid violets, and brilliant blues with highly saturated hues will be crucial to adding a pop of color and grabbing people’s attention. In addition to that, with the rise of short-form video trending, adding some animation to your infographics can help make them stand out compared to other infographics. To continue learning about the other infographic design trends for 2023, check out the article above.
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Twitter Provides New Ad Placement Controls To Reassure Ad Partners |
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With Elon Musk potentially on the outs as Chief Twit, Twitter could soon see a new approach, which could once again change the direction of the app.
The DL: Twitter has rapidly changed throughout the year due to Elon Musk leading the company. But Twitter has added new options to reassure ad partners. Twitter is rolling out “Adjacency Controls” which will enable brands to prevent their promotions from appearing next to Tweets that include keywords that they prefer to avoid. In addition to this, Twitter will also expand its partnerships with brand safety partners DoubleVerify and Integral Ad Science. With thousands of previously banned accounts being reinstated, the risk for brands has grown exponentially. Therefore, these measurements provide reassurance that advertisers do not have to fear their promotions showing up against hate-based commentary.
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TikTok Shares Key Tips For Marketers In Its 2023 ‘What’s Next’ Report |
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Over the last two years, fewer platforms have had more cultural influence than TikTok.
The DL: What's Next for TikTok in 2023? TikTok has split its marketing trend predictions into three categories: actionable entertainment, making space for joy, and community-built ideas.
- Actionable Entertainment: How brands communicate their promotions in the app
- Making Space For Joy: Celebrating Life
- Community-Built Ideas: The importance of establishing a sense of community
Overall, TikTok will continue to prioritize native-looking content that's focused on entertainment. If you're looking to map out a better TikTok strategy walking into 2023 - reach out to Hoffmann Murtaugh today.
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Happy New Year 🎆 May this new chapter bring you all great health, happiness, success, and love. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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