DEALERS UNITE IN THE PURSUIT OF RETAIL EXCELLENCE | |
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News from YOUR National Powersports Dealer Association

Welcome to the December 2022 newsletter from the NPDA! There is strength in our growing numbers, and we're on the move in furthering our mission: "To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base."
In this issue:
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LAST CHANCE! Register NOW! FREE Webinar THIS Thursday!
"Leveraging Integrated Tech Solutions for Maximum Results!"
Presented by NPDA Partner, Rollick
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Digital marketing and technology are quickly evolving, making it more challenging than ever for Powersports dealers to keep up. Unfortunate results can include mismanaged leads, sub-optimal shopping experiences and lost revenue.
At this webinar you will learn how to connect with more consumers, acquire higher quality leads, improve the online buying experience, reduce sales costs and generate more revenue using current and new digital tools you have in your dealership.
Thursday, December 8, 2022
2 p.m. ET; 1 p.m. CT; Noon MT; 11 a.m., PT
The webinar is FREE, but you need to register HERE.
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NPDA to Hold Annual Meeting at AIMExpo in Vegas
This just in: The National Powersports Dealer Association will hold its 2023 annual meeting as part of the AIMExpo www.aimexpousa.com in Las Vegas.
FREE to Dealers, AIMExpo 2023 is February 15-17 at the Las Vegas Convention Center. Here’s the LINK to all you need to know and to get signed up.
The NPDA’s annual meeting will be held the morning of AIMExpo Day 2, Thursday, February 16. While such a yearly meeting is held to keep with its bylaws, this by no means will just be a formality event for the NPDA; this will be a gathering where Dealers can offer insight on the direction the group takes in 2023 and beyond.
“We want to hear from Dealers: What do YOU want from the NPDA?” said Chairman Bob Althoff. “This is a group for Dealers made up of Dealers, and our best efforts will be driven by those we serve.”
The NPDA expects to showcase several initiatives already underway, as well as gain feedback on new ones that can help move the Powersports Industry to greater success.
Sure, there will be coffee and danishes, too, added incentive to attend since few other “wins” come as easily in Vegas!
Get signed up for the AIMExpo 2023, and we’ll see you at OUR annual meeting!
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Harley-Davidson Dealer Council Planning "Open Forum" Sessions at AIMExpo 2023 Exclusively For H-D Dealers
The NPDA welcomes and serves all Powersports Dealers, Period. That means those that sell street bikes, dirt bikes, side-by-sides, ATVs, personal watercraft and snowmobiles have a voice in the industry.
We also have a group within the group focused on the unique needs and interests of Harley-Davidson Dealers, the Harley-Davidson Dealer Council.
With the Motor Company having done away with its large-scale gatherings, many H-D Dealers have yearned for the opportunity to gather together with their colleagues and friends to socialize as well as meet and discuss topics specific to their businesses.
The “Open Forum” sessions planned by the NPDA’s H-D Dealer Council will provide Dealer Principals the chance to share ideas as well as network with their peers. Holding these exclusive gatherings as part of AIMExpo allows Harley-Davidson Dealers to also take advantage of all the events and activities held throughout the three-day event.
In the first “Open Forum” session on Wednesday morning, February 15, Dealers will be able to “share what’s on their minds so we can capture the issues in a cohesive, positive manner,” said George Gatto, Chairman of the H-D Dealer Council and an NPDA Board Member.
Additional sessions Wednesday & Thursday afternoons will include break-out sessions from which next steps can be launched.
Harley-Davidson Dealers, what topics do you want us to cover at YOUR meetings during AIMExpo 2023? We want you to go home from Vegas a winner, so tell us what we can do to create a valuable event! Email info@npda.org and look for a more detailed questionnaire soon!
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LIVE Talk, "Taking AIM at Vegas," December 15
Get ready to have all your questions answered about AIMExpo 2023 in a LIVE talk, “Taking AIM at Vegas,” on Thursday, December 15.
This ZOOM program will feature Cinnamon Kernes, Vice President & General Manager of Events for the Motorcycle Industry Council, along with NPDA Board member George Gatto, Dealer Principal of Three Rivers Harley-Davidson & Gatto Cycle Shop-Powersports in Pittsburgh, and Jim Woodruff, an NPDA Advisor and CEO of National Powersport Auctions.
Thursday, December 15, 2022
2 p.m. ET; 1 p.m. CT; Noon MT; 11 a.m., PT
The ZOOM program is FREE, but you need to register HERE.
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TRAINING & EDUCATION CORNER
FREE Webinars To Help Your Dealership!
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January 11, 2023
"A Candid Conversation About ... Credit Card Processing."
Presented by NPDA Partner, Electronic Data Payment Systems
What is your biggest frustration from accepting credit cards in your Dealership?
- I keep getting an unusually high number of chargebacks …
- I feel I’m being overcharged but don’t know how to confirm this …
- I feel I don’t have any alternatives to processing cards through my DMS …
- Any of these? All of these? Other frustrations?
We’ve got 5+ weeks until this webinar takes place, so we want to learn what is frustrating you in your efforts to process credit cards. Email info@npda.org, and you’ll get great help dealing with these frustrations on January 11!
Wednesday, January 11, 2023
2 p.m. ET; 1 p.m. CT; Noon MT; 11 a.m., PT
The webinar is FREE, but you need to register HERE.
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Partner Spotlight – MaxOpp Marketing
https://maxoppmarketing.com/
Headquarters: Oceanside, CA
Year Founded: 2009
Number of Employees: 16
The following questions were posed to John Vaughan-Chaldy, Vice President, MaxOpp Marketing:
Business Summary: MaxOpp Marketing was founded to serve dealerships in the powersport, marine and RV industry.
We are a one-stop shop; our clients are served by our in-house team. We offer and provide marketing, advertising, graphics design, video editing, copywriting, content development, sales training, and consulting services. Our approach is to do it all for you, which leaves you free to engage with your clients and work with your staff to optimize opportunities at your dealership.
We are confident that you will not find any company as committed to providing services that produce results the way MaxOpp does - and results to us means “Driving Quality Leads”. We are that unique company who holds themselves accountable, never accepts “good enough” or “that’ll do”, and after 13 years, we’ve never asked a client for a term commitment/contract.
What sets us apart as a firm is that, by design, our team is comprised of experienced, skilled professionals who have a passion for the activities inspired by the products our clients sell (riding, boating, RV’ing).
MaxOpp’s goals and desires for our clients go beyond being the industry’s #1 lead producer; we want more for our clients, so we’ve gone beyond providing exceptional services, we’ve developed and share our highly effective proprietary training strategies like “Digital Dialogs” to assist our clients to optimize the leads we developed. Our “Double-D” strategy has improved two-way dialogs an average of 67%, and driven conversion rates as high as 1 out of 3.5 lead engagements. We welcome your questions and we’re happy to provide references you can contact directly. Reach out and you’ll quickly see and feel how we can make a positive difference for your dealership.
Why Is MaxOpp Marketing A Partner Of The NPDA?: At MaxOpp's point of formation in 2009, a part of our Mission Statement was to "Help dealerships not just survive but to thrive." So. when we heard about the NPDA and saw how their Mission Statement paralleled ours, we knew immediately that we needed to become a partner.
How Can NPDA Members Best Benefit From Our Partnership With MaxOpp Marketing? By contacting us with an open mind! Admittedly we are unique and candidly admit we differ in our approach to marketing/advertising for dealerships. Yet we've never failed to increase leads and their quality or to assist our clients to increase their conversions.
Anything Else You'd Like To Add To Help NPDA Members Understand How MaxOpp Marketing Can Help Them Do Business Better? MaxOpp brings a new perspective to marketing. Our proactive service philosophy is to create “perpetual marketing momentum" optimized by design to attract search algorithms to find and consistently deliver content that projects a friendly, positive, trustworthy, and transparent attitude targeted to engage prospects meeting key interests best matching the users of the vehicles and vessels our clients offer ... which most of our client's competitors do not find and engage when their marketing is focused and dependent on Adwords/PPC and traditional SEO.
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Just Something To Think About ... | |
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Bucket List – noun: A number of experiences or achievements that a person hopes to have or accomplish during their lifetime.
David Pearson, a former Powersports Dealer and special friend to the NPDA who has helped us gain dozens of new memberships in our short history, is preparing to check off one of his Bucket List items in a couple of weeks. He’s doubling the fun by doing so with his brother Jim.
These guys, part of Team American Originals, are attempting to do what no one from this country has ever achieved: Finish in the “Malle Moto” class of the Dakar Rally. The article found in the link below explains what all of this means, but in short, “Malle Moto” translates into English as “bad @#!.”
https://adventuremotorcycle.com/news/aro-malle-moto-dakar-2023
See what we mean?
Which brings us to the topic at hand: What big dreams or goals do you have for yourself, or challenges you want to tackle alongside your Powersports Dealership customers, in 2023?
German philosopher Friedrich Nietzsche thought highly about going for the gusto and living large: “Either one does not dream, or one does so interestingly. One should learn to spend one's waking life in the same way: not at all, or interestingly.”
He also said “God is dead,” and quite frankly, so is Nietzsche, as we’ll all be one day. So how are you going to spend your remaining days before that time comes?
Plan an awesome, one-of-a-kind ride for customers? Go solo on one yourself? Get into better shape so you can simply get more enjoyment from the events, rallies, races and rides you attend or host every year?
Teddy Roosevelt, who likely didn’t bother with a Bucket List but just went out and did all kinds of cool stuff, also felt strongly about living your best life. Here’s one of his most famous expressions on the topic:
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."
How David & Jim Pearson are going to fare at Dakar 2023 remains to be seen. But we can guarantee this – these siblings are setting a great example for the rest of us in Powersports to be the best you can be. Don’t be a cold, timid soul, get out there and live your life enjoying all this industry has to offer.
Happy Holidays!
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$100 Off *NEW* NPDA Memberships
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Holiday Special
$100 OFF
Annual Membership*
Expires 12.15.22
Signup by Dec. 15 to receive $50 Off from NPDA and get an additional $50 Off compliments of NPA!
MEMBERSHIP BENEFITS
- National Voice of the Dealer
- Training
- Discount Programs
- Dealer Communication
- Advocacy
*New members only. Sign up before Dec. 15, 2022. New registrations paid with a credit card will receive the discount as a $100 VISA gift card. New registrations paid by check should be made out to the NPDA for $295 for a Basic membership or $95 for an Affiliate membership.
Learn more HERE!
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Bob Althoff, Chair Farrow Harley Davidson (OH)
Bob Kee, Vice Chair Destination Cycle (TX)
Chris Watts America's (TN)
Dia Matteson Harley Davidson (3 AK, 2 AZ)
Gail Worth Gail's Powersports (MO)
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George Gatto Gatto Harley Davidson (PA)
Kim Harrison, Sec Coleman PowerSports (VA)
Mark Peterson Southwest Superbikes (TX)
Maurice Slaughter Bay Harley Davidson (VA)
Robert Kay Star City Motorports (NE)
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National Powersports Dealer Association
435 S. Washington St
Falls Church, VA 22046
(844) 673-2266
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