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January 8th, 2025

NEWSLETTER

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Hello Newsletter Readers,


Happy first newsletter of 2025! New year, same Love for the Local - this serves as your reminder to dine, shop and support small businesses year-round. Looking to meet the faces behind the brick and mortars? Check out downtown's business spotlights and keep an eye out for more on the horizon.


Speaking of supporting local...it's time to dig out your Downtown Boulder Gift Card! Book a reservation at your favorite restaurant or treat yourself to a trip to the shop you have been wanting to explore. Ready to redeem your gift card? View the list of 120+ participating merchants and head downtown.


Each month, participating retailers share their specials and happenings just for YOU. Check out the featured January Shopping Specials - and be sure to bookmark this page for updates at the beginning of every month.


As a reminder, the Downtown Boulder Information Center (VIC) has transitioned to their winter hours of operation. The VIC will be open Saturdays and Sundays from noon - 4 PM.

Last newsletter asked for your favorite AR experience. The winner was Penguins in a Snowglobe at 56%! This week, we want to know your favorite snow day activity!

What is your favorite snow day activity?
TV/Movie Marathon
Baking
Reading
Sledding
Playing in snow (i.e. Make a Snowman, Catch Snowflakes etc.)
Make Hot Chocolate

News You Can Use

Snow Much Fun AR Experiences

Ends January 31st, 2025

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Now through the end of January, each block of the Pearl Street Mall contains winter-themed visuals waiting to be discovered. Using your camera on your smartphone, scan the Snow Much Fun AR Experiences QR code found on the signage posted along the mall (shown above) and interact with friends from the North Pole and event-exclusive games including:



  • Snowflake Catching Game - 1100 block
  • Penguin's Snow Globe - 1200 block
  • Dancing Polar Bears - 1300 block
  • Pearl Street Snowboarding Game - 1400 block


Need assistance? Check out the AR Experiences FAQ page for detailed step-by-step instructions - happy AR-ing!


Don't forget, downtown's winter lights including the 3D heart found on the West End of Pearl Street (in the alleyway between bartaco and Centro Mexican Kitchen) remain up through mid-February.

View Virtual Experiences

Redeem Your Downtown Boulder Gift Card

Use your Downtown Boulder Gift Card at one of the 120+ partcipating merchants!

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Were you lucky enough to receive a Downtown Boulder Gift Card this holiday season (or do you have one collecting dust in a drawer)?! This serves as your reminder to put it to use at any of the 120+ participating downtown merchants. From a spa day at Clean Your Dirty Face, to Michelin-Star dining at Frasca Food & Wine or a local shopping trip to Peppercorn, the Downtown Boulder Gift Card provides options galore and helps support our small businesses!


Looking to gift a downtown Boulder experience? Purchase a gift card online today.

Where to Use My Downtown Boulder Gift Card
Gift a Downtown Boulder Experience

Student Banner Project

Student-created banners will be displayed mid-January!

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The 13th annual Student Banner Project returns this month! Starting the week of January 13th, artwork created by students from Columbine Elementary, Casey Middle School and Boulder High School will be displayed on banners from light polls along the Pearl Street Mall. This year's artwork reflects the theme of embracing our unique backgrounds to make the community stronger. Check out the 2025 Banner Art on the website - and look out for your favorites next time you visit downtown.


The Student Banner Project is presented by Boulder Arts Week (happening April 4th - April 12th).

2025 Banner Art

2025 Downtown Boulder Signature Events

New year, new dates for signature downtown Boulder events

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Event featured: Taste of Pearl

Time to mark your calendars and plan your next visit! Downtown's 2025 signature event dates have been released - including local favorites Taste of Pearl, Tulip Fairy & Elf Festival, Pearl Street Arts Fest and more!


There are events happening daily throughout the district. Bookmark downtown's online event calendar and Things to Do Downtown blog and check back for happenings often!

2025 Signature Events

Job Openings


Interested in working downtown? Check out which businesses are hiring.

Find Jobs
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Shopping Specials


Winter is here and it's time to go shopping for fresh styles. Explore monthly shopping specials to discover deals at your favorite downtown stores.

Let's Shop
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Foodie Friday


If you love local coffee shops, rooftop bars, good eats or food specials, then check out Foodie Friday. Updated weekly, this food blog gives you all the latest news about where and what to eat downtown. Dig in!

Time to Eat
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Things To Do Downtown


Are you someone that always likes to have your calendar mapped out? Check out the Things To Do Downtown blog, where we give you all the dates and activities to fill your social schedule each month.

Get Busy
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Newsletter Archive


Did you miss a newsletter and want to catch up on all things Downtown Boulder? Check out our newsletter archive to view past publications.

View Newsletters
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FOUND DOWNTOWN

Which block of the Mall can you find the AR Snowboard Game?


Email your answer to

info@downtownboulder.org with the subject line "Found Downtown" by Jan. 21st for a chance to win a $25 Downtown Boulder Gift Card. Congrats to Wendy, our last Found Downtown winner! The correct answer was: Centro!

I FOUND IT