Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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LinkedIn Launches Native Post Scheduling In The App |
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That’s right, some users are now able to access LinkedIn’s native post-scheduling tool, which it’s been testing internally over the past few months.
The DL: Over the past few months, LinkedIn has been testing internally a native post-scheduling tool that is now being shared with select users. If you are one of the lucky users to get this tool now or soon, it can help to maximize your on-platform presence. You can schedule any post on LinkedIn up to 90 days in advance. If you use LinkedIn on a desktop or Android device, you might get this in-platform feature sooner rather than later.
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Small Business Tips For Making The Most Of Digital Advertising |
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It’s a given customers will be spending money during the holidays, but what can retailers and other businesses do to maximize their sales and market their brands to see increases in revenue?
The DL: The holidays are a prime business opportunity to boost sales. With online shopping becoming increasingly prevalent, a business must have a strong digital marketing strategy to take advantage. According to the Wyoming Business Report, small businesses enjoyed over a 25% increase in online sales during the holiday shopping season last year. The following are some helpful tips to enhance those percentages this year. A few examples include:
- Launching a holiday giveaway.
- Running a holiday email campaign.
- Introducing a holiday app.
- Developing a holiday-themed hashtag.
- Adding holiday creative to already existing campaigns and websites to facilitate the holiday spirit linked to your brand.
These tips can serve existing customer relationships and increase brand awareness and engagement with new customers who shop for the holidays. Lacking a holiday marketing or sales strategy can cause a loss of business and associate your brand as greedy or standoffish. Drive additional sales and compete with a myriad of businesses by developing a relatable, festive, and enticing holiday strategy.
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Second-Straight TNF Snoozer Hits New Season-Low |
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A second-straight dud led to a second-straight week of season-low ratings for Amazon’s Thursday Night Football.
The DL: Thursday Night Football moved to Prime Video this year and ratings have dropped to the lowest viewership levels ever. Not only is TNF tanking in household ratings, but it's still tanking in the ever-important young adult demographics. Will viewership continue to fall for the rest of the NFL season? Expectations were set high for Prime Video, especially with the younger demographics. We anticipate a drop in subscriptions with the looming recession. With inflation, consumers are dropping added costs which are not helping ratings on subscription-only programming. It will be interesting to see where TNF ends up after contracts with Prime Video come up for renewal.
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Amid Record-Breaking Thanksgiving Weekend E-Commerce Growth, There Was An Uninvited Guest – Bot Traffic |
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With holiday shopping officially underway, Thanksgiving weekend shopping saw record revenue despite the economic uncertainty.
The DL: The number of Americans who shopped online and in stores during the Thanksgiving holiday season reached a record 196.7 million, a 17 million increase from 2021, according to a survey conducted by the National Retail Federation. The NRF also estimated that more than 123 million people visited stores on Cyber Monday, a 17% increase over last year.
Despite the positive signs for e-commerce's bottom line, some researchers claim that the holiday shopping season might have been affected by the presence of bots. A study conducted by the cybersecurity firm CHEQ revealed that about a fourth of the people who visited retailers' websites on Black Friday were likely fake. On Cyber Monday, the company found that about 1 in 5 of the people who visited the sites were likely bots. Although bot traffic can reduce real revenue, it can also affect various analytical tools used by e-commerce companies such as inventory, return on ad spend, and clickthrough rates. In addition, it can affect plans for the coming year and customer acquisition.
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Pinterest Ends Its Creator Rewards Program For Idea Pins |
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Pinterest has announced that it’s ending its Creator Rewards program, with the incentive offering set to shutter later this week.
The DL: It's a difficult week for Pinterest content creators as the platform has ended its Creator Rewards Program for Idea Pins on Wednesday, November 30th. This program was originally created to encourage Idea Pin activity based on prompts provided by Pinterest.
“After the program’s conclusion on Wednesday, [Pinterest] will pay a one-time bonus to creators in the program who participated in at least one reward goal in August, September, or October, a Pinterest spokesperson said. The company declined to share how much it was giving away in bonuses or how many people were part of the creator rewards program.”
While multiple social media platforms have subscribed to incentives, Pinterest had one of the best Creator Rewards programs out there. While Pinterest still has its $500k Creator Fund, which is designed to encourage creators to keep a presence in the app, this is still a difficult pill to swallow for those who counted on those rewards for the past few months.
Nonetheless, we're eager to see what Pinterest comes up with next!
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Have you had the chance to check out our HM DL Podcast? In the HM DL Podcast, we give you the download on all things media and career-related. In each episode, you will meet a new guest eager to share their stories, tips, and tricks on how to be successful in both your professional endeavors and the media industry.
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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