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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 December, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


What Clients are saying about BBI:

"The results are in and the survey says-Pat Bryson has nailed it"

Joe Conti

President Pennsylvania Association of Broadcasters

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


It's Christmas Time Again

Where has this year gone?

tree 2015

My tree is up (see picture on the right). My lights are strung on mantel, stair railings, and every inch in the house that I can reach. My nativity scenes collected from travels around the world are on display. My nutcrackers are on every stair step. Packages are wrapped. Guess I'm ready for Christmas!


I'm in my office and still working with clients as we tie up this year and prepare for 2025. I always enjoy the time to plan for a successful new year.


I've been in many lands during December. Christmas is celebrated in different forms and fashions. Some countries go all out with Christmas markets spread around the square. I've attended those in Rome and Krakow. I haven't made the German markets yet. They are on my list.


I was in Krakow for Santa Claus Day, December 6. Hundreds of people in Santa outfits parade through the square and old town giving candy to children. What fun!


Even my hotel in Pakistan sported a Christmas tree...sort of. I wanted to help them with the decorations as they left a bit to be desired.


Of course Israel's Christian community holds vigil in Bethlehem. That's where it all began many centuries ago.


St Peter's Square in Rome has a live nativity. The square is full of visitors ready for the Christmas Eve service.


Italy has adopted Christmas Trees but their true love is nativity scenes. In the southern region, nativity scenes are part of a larger display that mimics Napolitano towns. The creche is displayed in a corner of an elaborate display of normal life. Some of the scenes take up entire corners of stores. Instead of the tradition of adding an ornament each year to our tree, they add figures to their scene. During my trips, I've accumulated quite the display, although in miniature.


However the cultural dressing, Christmas is the season of goodwill, peace, spending time with family and friends. I like that the whole world (or at least most of it) stops for 24 hours and celebrates.


The Brits, Canadians and Australians have the right idea of celebrating Boxing Day Dec 26. They get that off too!


I always want to freeze frame the moments from Dec 24 to Midnight Dec 25. I wish those hours could last a week.


I know many people consider that Christmas is for children. Well, I can tell you that it is also for a woman of "Una Certa Eta". And, my wish for all of you is that you will approach the season with the eyes of a 3-year-old. Enjoy the magic of the Christmas message. Celebrate the child whose birthday we remember.


Merry Christmas!


The Bryson Broadcasting Newsletter will return January 15.

The Client's Corner: Is Your Staff Ready For 2025?

I'm always interested in how many stations utilize programming consultants, invest in their technical plant, but do not feed their sales staffs. In today's competitive environment, we need to sharpen the skills of everyone on staff, both the new hires and those who have tenure. Our business has changed. Our clients' businesses have changed. We must be better to continue to thrive and to assist our clients in thriving.


Bryson Broadcasting International serves clients in two ways. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials.


We also assist in hiring by interviewing and testing applicants to get you the best clay possible.


It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Enter 2025 with strong momentum and A+ players!

Words to Live By ....

"Christmas is a season not only of rejoicing but also of reflecting."

Winston Churchill



Give Your Staff a Christmas Gift That Will Keep On Giving!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

Lights on at "The One" Christmas Tree in Enid, Oklahoma

Castle Country Radio, Price, Utah Delivers Christmas Cheer

The tallest tree in the U.S. Dancing lights and music. Enid, Ok.

Castle Country Radio delivers Poinsettias to retirement home residents.

The crew at the opening night at "The One" Enid, OK


Pat with Geoff and Molly Helm

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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