Main Street Waterloo is Moving

In January, Main Street Waterloo will relocate their office in a move that will further the organization's mission and create a more visible presence in Downtown Waterloo. The new space is located at 512 Mulberry and we plan to be fully in the new location by January 5.

Due to the transition, Main Street Waterloo will be available by appointment only December through January 5. Contact information for staff remains unchanged.

Winter WonderLoo

A Holiday Season of Celebration

Winter WonderLoo is Downtown Waterloo's holiday season of celebration that takes place over the four weeks between Thanksgiving and Christmas! Celebrate holiday traditions, visit downtown businesses, and participate in activities for the whole family.

The season of celebration continues this month with visits with Santa 12/3, 12/10 and 12/17, Coloring Contest, Cookie Decorating Contest, Holiday Scavenger Hunt/Task List, 12 Bars of Christmas on 12/10, a Winter Concert Series 12/3 and 12/17, and more. Watch for activities through December 24th.

Build memories with those you love in Downtown Waterloo this holiday season.

Follow us on Facebook and check our website so you don't miss out on updates! 

Shop Downtown Saturdays

Shop Downtown Saturdays continues through December 17. Visit your favorite downtown retailers and pop-up shops to find the perfect holiday gifts, decor, fashion, and treats!

Thirteen pop-up vendors will join our existing retailers for the holiday season. Visit the Winter Farmers Market, DanaRae Decor, Ladybug Antiques, and Splash of Pearl while shopping the more than 20 downtown retailers. Remember to support local all season long!

Be sure to follow the Facebook event for additional hours, specials, and announcements.

Saturdays, November 5-December 17

11:00am to 5:00pm

Gift Certificates

Looking for the perfect holiday gift? do you have somebody who is difficult to shop for? Did you just find out you were supposed to bring a gift?

Downtown Waterloo gift certificates are the perfect solution for your holiday shopping!

The gift certificates are purchased from Main Street Waterloo and can be redeemed at most downtown businesses.

You can purchase them on our website, or by calling or email the office.

Cedar Valley 365 is a community calendar where businesses, organizations, and community events can share details with you. Many of our downtown businesses are on this calendar as well as other organization who host events in Downtown Waterloo. 

Community Event Calendar