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Main Street Waterloo is Moving


In January, Main Street Waterloo will relocate their office in a move that will further the organization's mission and create a more visible presence in Downtown Waterloo. The new space is located at 512 Mulberry and we plan to be fully in the new location by January 5.


Due to the transition, Main Street Waterloo will be available by appointment only December through January 5. Contact information for staff remains unchanged.

Winter WonderLoo

A Holiday Season of Celebration


Winter WonderLoo is Downtown Waterloo's holiday season of celebration that takes place over the four weeks between Thanksgiving and Christmas! Celebrate holiday traditions, visit downtown businesses, and participate in activities for the whole family.


The season of celebration continues this month with visits with Santa 12/3, 12/10 and 12/17, Coloring Contest, Cookie Decorating Contest, Holiday Scavenger Hunt/Task List, 12 Bars of Christmas on 12/10, a Winter Concert Series 12/3 and 12/17, and more. Watch for activities through December 24th.


Build memories with those you love in Downtown Waterloo this holiday season.


Follow us on Facebook and check our website so you don't miss out on updates! 

Learn More
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Shop Downtown Saturdays


Shop Downtown Saturdays continues through December 17. Visit your favorite downtown retailers and pop-up shops to find the perfect holiday gifts, decor, fashion, and treats!


Thirteen pop-up vendors will join our existing retailers for the holiday season. Visit the Winter Farmers Market, DanaRae Decor, Ladybug Antiques, and Splash of Pearl while shopping the more than 20 downtown retailers. Remember to support local all season long!


Be sure to follow the Facebook event for additional hours, specials, and announcements.


Saturdays, November 5-December 17

11:00am to 5:00pm


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Dedicated To Maintaining And Enhancing The Vitality Of Our Downtown Center.

Gift Certificates


Looking for the perfect holiday gift? do you have somebody who is difficult to shop for? Did you just find out you were supposed to bring a gift?

Downtown Waterloo gift certificates are the perfect solution for your holiday shopping!


The gift certificates are purchased from Main Street Waterloo and can be redeemed at most downtown businesses.


You can purchase them on our website, or by calling or email the office.

 

Purchase Here

2022 Main Street Waterloo Events Calendar




December

2023 Main Street Waterloo Events Calendar

January


March

  • Mar. 18 & 19 Funky Junk-a-Loo

May

  • May 11 Tour de Loo
  • May 20 Main Street Sweep
  • May 23 Main Street Waterloo Golf Tournament
  • May 25 Veterans Way Banner Ribbon Cutting
  • May 26 Friday Loo

June

July

  • Jul. 1 Mayor's Fireworks
  • Jul. 7 Friday Loo North End Kick Off

August

  • Aug. 11 Friday Loo

September

  • Sep. 1 Friday Loo
  • Sep. 2 Food Truck Festival
  • Sep. 19 Mayor's Fun Run

October

  • Oct. 28 Downtown Trick-or-Treat

November

  • November Shop Downtown Saturdays
  • Nov. 25 Shop Small Saturday
  • Nov. 25 Winter WonderLoo Starts

December

  • December Winter Wonder Loo Continues
  • December Shop Downtown Saturdays Continues

Cedar Valley 365 is a community calendar where businesses, organizations, and community events can share details with you. Many of our downtown businesses are on this calendar as well as other organization who host events in Downtown Waterloo. 


Community Event Calendar

Main Street Waterloo Board of Directors

President​

​Zach Hansen


Vice President

Samantha Meier


Past President

Blake Hammer


Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Council Chairs:

Design 

Brandon Alvarado

Economic Vitality 

Michael Huisman

Organization 

Purvis Williams

Promotions 

Nick Hedrick

At Large

David Deeds

Mike Ihel

Bailey Moore

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Waterloo Police Department

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development

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212 E 4th St,

Waterloo, IA 50703

319.291.2038

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