First Look Friday: Marine Trade,
Media & Public Preview Day
Friday, January 20, Noon–7pm
The official opening day of the 65th Show will see a change! For the previous twenty plus years, the show held a Special Preview Night, Boating for Children’s Charity. Attendee tickets included food & beverage, music, plus live & silent auctions, with a prioritized social setting to kick off the event.
Following two years of virtual shows, and after consultation with the exhibitor show committee, it was determined this year would provide an opportunity to re-visit the format of opening day. As a result, a re-branded and simplified format for the day will launch the show!
"First Look Friday" will provide an opportunity for exhibitors to unveil new products, re-connect with others in the industry, and ready their staff/sales team for the opening weekend crowds. There is significant pent-up demand from attendees to return to in-person events, and so many new buyers over the past two and a half years. Weekend crowds are expected to surpass historical attendance.
"First Look Friday" will highlight the opportunity for Marine Trade, Media & Public to Preview the Show ahead of the General Admission opening on Saturday.
Exhibitors are encouraged to highlight & promote their new products on this day (more information on this in the next newsletter). A portion of the ticket revenue will be donated to the show’s partner charities.
"First Look Friday" tickets will be part of the Black Friday 50% off promotion!
Exhibitor Guest Tickets will include "First Look Friday". Exhibitors will not be charged a premium price for their tickets redeemed on this day.
