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Warm Holiday Wishes from WSAE
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Online preparation options
WSAE has partnered with the Michigan Society of Association Executives (MSAE) to offer CAE prep courses that incorporate study guides, reading comprehension questions, flashcards and practice tests. With three different courses, there is an option to fit every level of preparedness.
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WSAE has also partnered with the Ohio Society of Association Executives (OSAE) to offer this CAE education hours bundle to save you time and money. Courses can be completed from your home or office at your convenience.
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How to Get Members to Scream Your Name and Beg for More
Save the date for this special program featuring author Tom Morrison. It will be offered in two locations:
- February 24, Milwaukee
- February 25, Madison
Tom will share hard life lessons learned through experiences, successes, mentors and being a student of life, to help you live your best life possible in fulfillment and joy.
More info coming soon!
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It's never too early to think Spring!
The 2016 Spring Outing will take place May 23-24, 2016, at Geneva National Golf Club and The Ridge in Lake Geneva. For the first time, this year's event will include an educational component. Please plan to join us!
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NEW! CEO Roundtables now offered in Madison, as well
CEO Roundtables are designed specifically for association CEOs only, as a venue for networking and sharing ideas. This is a perfect opportunity to meet with your peers in a casual setting and discuss topics of interest.
Jan 7, 11:30 AM - 1:00 PM (CT)
Wisconsin Dental Association, Inc -
West Allis
Join WSAE for a lunchtime CEO Roundtable in Milwaukee, hosted by Mark Paget, executive director, Wisconsin Dental Association.
Jan 28, 11:30 AM - 1:00 PM (CT)
National Association of the Remodeling Industry of Madison - Fitchburg
Join WSAE for a lunchtime CEO Roundtable in Madison, hosted by Kathy Raab, Executive Director of the National Association of the Remodeling Industry of Madison. As a kick-off to future roundtables, we'll use our time together to determine the direction and format for subsequent meetings.
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Check this off your list. Renew your
WSAE
membership today
As we near the end of 2015, I know that we all have a lot on our plates. At WSAE, we are busy planning for the year ahead: finalizing details for the 2016 Spring Outing (which will include an educational component based on your feedback), working with members and industry experts on exciting new
webinar topics, planning quarterly educational events with exciting speakers sharing the latest trends in our industry, and collaborating with our
task forces to advance the mission of WSAE.
These are just a few of the items on our "to-do" list, and we know yours is likely just as long. 2016 WSAE membership dues renewals are open, so
log in today, make your payment and check this one off your list!
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WSAE offering new one-stop sponsor packages
For the first time ever, WSAE has assembled special sponsor packages that include featured status at our regular events plus special advertising bundles. You'll find a package to fit your budget. Plan now and secure your spot for 2016!
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Download the 2015 Association Communications Benchmarking Report
Thank you to those who participated in this year's study. Your participation is invaluable to helping us develop this comprehensive set of communication benchmarks.
The goal of this study is to create a tool to help you recognize the strengths and opportunities in your own communications program, and then optimize your efforts so you can spend more time on what works and less time on what doesn't.
This year's research suggests that while associations are making great strides in their fight for member engagement, they still struggle greatly with content relevancy, communication integration and using data advantageously to learn more about their members. And while staffing has increased slightly, it does not seem to be increasing sufficiently to handle the ever-increasing communication workload at today's association.
Here are a few stats worth mentioning:
- 58% of this year's respondents believe members read less than half (50%) of the information the association sends to them. Although there is clearly more work to be done, this is an improvement over 2014, when 70% of respondents surveyed indicated they felt half (50%) of communications were being ignored.
- Nearly two-thirds of respondents (64.6%) believe that engagement with their communications would increase if they really understood the types of content members expect.
- Associations are communicating more frequently through social media than any other communication channel, yet roughly one-third of respondents report they are still trying to formulate their social media strategy (32.5%).
- Only 6.3% of associations report that their communications are fully integrated, and 5.5% of respondents view their communications as best in class.
- 41.7% of associations feel understaffed overall; 43.5% feel their publishing/content creation teams are understaffed and 43.6% feel their social media teams are understaffed.
The report also contains the 10 Top Recommendations for executives and their staff.
Download the full report.
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Discussions
Fundraising resource for associations
"Fundraiser resources for associations are being posted and are open to all to use freely. The idea is for us to have discussions and share fundraising models, samples, best practices and tools as they relate to Association Foundation Fundraising."
Trade shows--Be aware
"For those of you who do trade shows, please see this post that came to my email. Sharing for awareness, not to be an alarmist. I run a public show so this could pertain to us. A representative from a Pakistani hunting knives company had contacted me for a booth in my Fishing and Hunting Show over the summer. The company had a great website and references from other shows overseas. Not thinking much of it and having had international exhibitors in the past at various events, I sold him a booth."
Board advocacy
"Does anyone have or know of guidelines, templates or questions regarding a board of directors supporting or opposing issues related to their mission? I am involved with a new association that is struggling with how to or not to take a stand on issues relating to their purpose and scope of work. Any ideas are appreciated."
Blog
Money-Saving Resources for Nonprofits
by Sherry Budziak
With already-stretched budgets and often smaller staffs than their for-profit counterparts, nonprofit 501(c)(3) organizations can benefit from free or inexpensive resources to help them get their important work done. From fundraising to tech to creative, here are just a few offerings.
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Book reviewers needed!
We like to include reviews of books of interest to association professionals in
VantagePoint. To make it super simple for reviewers, WSAE has a fully-stocked library of great options for you to select from if you wish. We even picked up a few new releases at the recent ASAE Annual Meeting. If you're interested in providing a 300-word book review, please contact
Michelle Czosek.
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Wilderness Resort to add two Room Escapes by D.O.A.
Wilderness Resort is adding two Room Escapes by D.O.A. to their Wilderness on the Lake property.
Room escapes offer an interactive, real-life, mind-intensive experience. Up to 12 people will be locked in a room and will have 60 minutes to strategize as a team to decipher clues, decrypt codes, and interpret riddles to escape. They will need to examine visual props to unlock a series of padlocks of which, the ultimate lock, will hold the "key" to the participants' freedom.
The two Room Escapes by D.O.A., The Hotel and The Basement, will build upon a series of real-life incidents that occurred during the 1893 Chicago World's Fair. The Hotel will feature a recreation of its lobby and will be integrated with clues and puzzles to help the visitors find their way out! The Basement will be designed to inspire a mindset of urgency and confusion as participants navigate the layered twists of the room while spontaneous audio, visual, and animated objects will invade their senses.
"Overall the escape rooms won't feel claustrophobic or as creepy as one might expect," says Chris Ebben, Attractions Director for Wilderness Resort. "The vibe will be a fun, intimate environment where you work closely with your whole team, learning and using each other's strengths."
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Fox Cities Exhibition Center moving forward
Construction could begin by next summer on a new Fox Cities Exhibition Center. The project will be built behind the Radisson Paper Valley Hotel, and will include including a sky walk that will connect the exhibition center and the hotel. The owners of the hotel will operate the exhibition center.
The project is expected to generate an average of $6.5 million in new visitor spending to the Fox Cities each year. "We are excited about the opportunities the exhibition center will give our staff to sell the area to even more meeting and convention planners," said Pam Seidl, Executive Director of the Fox Cities Convention and Visitors Bureau. "This is a project that the Bureau's customers have asked about for years and we are pleased that our local municipalities have come together in a regional approach to make it a reality."
Seidl says the exhibition center, coupled with the additional room tax being allocated to the Bureau's Tourism Development Fund for sports facilities, makes it a very exciting time for tourism in the Fox Cities.
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2015 Wisconsin Act 117 Campaign Finance Legislation
On December 16, 2015, Wisconsin Act 117 ("Act 117") was signed into law. It repeals and
recreates chapter 11 of the Wisconsin statutes, effective January 1, 2016. Separate legislation
enacted on the same day (2015 Wisconsin Act 118) dissolves the Government Accountability
Board ("G.A.B.") and replaces it with two independent commissions: the Ethics Commission
which will administer and oversee campaign finance (chapter 11), lobbying (subchapter III of
chapter 13) and ethics laws (subchapter III of chapter 19) and the Elections Commission which
will administer and oversee election administration laws (chapters 5 through 10 and 12 of the
statutes).
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Brian Cacic
Credit Union Executives Society
Diane Dailey
Marcus Hotels and Resorts
Brooke Daley
Chula Vista Resort/Conference Center
David Dew
Detroit Metro CVB
Amy Gaeth
Wisconsin Institute of
Certified Public Accountants
Janet Grender
Credit Union Executives Society
Laura Gustafson
TEAM, Inc
Kaitlyn Hafeman
Wisconsin Association of School Business Officials
Jessica Hoover
Wisconsin Bakers Association
Ellen Irish
Graduate Madison
James Lenz
Credit Union Executives Society
Debbie Lowery
Wisconsin Bakers Association
Dan Marcue
The ESOP Association
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Johanna Moerke
Executive Director, Inc
Jessica Murphy
Wisconsin Institute of
Certified Public Accountants
Whitney Lynn Novak
Milwaukee Marriott Downtown
Kathryn Pratscher
National Funeral Directors Association
Andrea Rowe
Marcus Hotels and Resorts
Carol Rybak
Wisconsin Institute of
Certified Public Accountants
Michael Semmann
Wisconsin Bankers Association
Tracy Sinclair
Brookfield Convention & Visitors Bureau
Renee Todd
Credit Union Executives Society
Amy Tuebert
Wisconsin Bakers Association
Dirk Vanderbent
Heartwood Conference Center
Michael Wicinski
Holiday Inn Milwaukee Riverfront
Kathy Wright
Credit Union Executives Society
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Career Headquarters Highlights
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Senior Meetings Manager
Milwaukee, Wisconsin
Executive Director, Inc.
Associate Manager - Website & Member Resources
Madison, Wisconsin
Credit Union National Association
Meetings Manager
Milwaukee, Wisconsin
Executive Director, Inc.
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