Volume 4 Issue 3 | March 6, 2024 | |
Media Center of the Month: Watertown TV | |
The Watertown TV crew covers the city’s annual July 4 celebration | |
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When residents tune in to Watertown TV, they are greeted with a tapestry of programming crafted by both the Watertown community and the city’s talented staff. From local news updates to sports coverage, to event highlights to entertainment programming, the channel offers something for everyone, fully embodying its slogan as "Your Hometown Connection."
Watertown TV plays a crucial role in the local media landscape, serving as a beacon of community engagement and connectivity. With a mandate from the City to enhance communication "within and for" the community, the center serves as a platform for both city government and residents alike. Read More.
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Producer of the Month: John Nieman | |
Producer John Nieman lets us know why Oshkosh is "The Place To Be" | |
John Nieman, Producer of "The Place to Be Oshkosh" and "Helping Hands" | |
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John Nieman has been volunteering and producing his shows “Helping Hands” and “The Place To Be Oshkosh” for a combined 21 years. After serving on the Board of Directors plus two other committees, John decided to switch roles and become a producer at the facility.
Nieman tells us there is now and probably always will be a role for community media across Wisconsin. Read more.
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MN organization working on legislative solution for PEG funding
MACTA (Minnesota Association of Community Telecommunications Administrators, Minnesota’s state chapter of NATOA) has contracted with the lobbying firm Goff Public to work on a legislative solution to modernizing funding for PEG programming (and local government rights-of-way).
WCM will be watching the progress of this legislation as it has potential to be an interesting model for use by WCM and other ACM member stations in their respective state legislatures. Read more.
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Wisconsin Community Media hiring executive director
If you are reading this, chances are you are already passionate about community media. Then have we got an exciting opportunity for you to earn money while working to support your passion: Wisconsin Community Media is looking for a motivated and well-organized leader to take the reins of WCM as its Executive Director.
While the position is open to all, we are especially interested in hearing from anyone who may already be involved in working or volunteering in community media and is enthusiastic about working to fulfill WCM's mission of "Uniting to collaborate, educate, advocate, and share resources to build strong media centers and responsive local programming for Wisconsin communities." Could that be you or someone you know? Then click here for the full job details and information on how to apply. Good luck!
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Free webinar for LPFM applicants on March 12
If you are a media center, municipality, nonprofit or educational institution, or ANYONE who applied for a LPFM license during the 2023 filing window, there is an upcoming learning opportunity you may want to take advantage of.
Common Frequency and WXOX-LP are hosting a free webinar geared towards LPFM 2023 applicants. It will take place via Zoom on Tuesday, March 12 at 7 PM CST.
Whether your LFPM application is pending, granted, or still hung up in a mutually exclusive situation, you will learn about the steps you should be taking to stay in line with the FCC and keep your organization on track for an eventual launch. Read more.
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Village of McFarland hires new communications manager | |
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The Village of McFarland is proud to announce that Melanie Camellia (she/they) has joined their staff as their new Communications Manager.
Camellia grew up in McFarland and is excited to return to serve their hometown. Read more.
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UWW-TV, WSUW-FM claim 17 student awards at the WBA annual student forum | |
OCA Media increasingly relying on YouTube channel for viewership and revenue growth | |
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YouTube has become Oregon Community Access Media’s “go-to” for the viewership data that OCA’s director, Paul Zwicker, uses to be able to successfully solicit local business sponsorships.
This past year, despite losing some large sponsors, Zwicker was able to secure $15,750 in sponsorships. While that amount may not have a huge impact on OCA Media’s overall operating budget, Zwicker says that the non-profit organization needs every dollar it can find. Read more.
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Lake Mills TV on hand for packed performance of "Big Bad" | |
The L.D. Fargo Public Library Teen Theater Group in Lake Mills put on a performance of the play "Big Bad" on Saturday March 2.
Over 100 people were packed into the library's upstairs meeting room to attend the free performance.
In this play, the audience acts as the jury in the trial of Mr. Wolf vs. Little Red Riding Hood and Mrs. Hood.
Dave Grooman of Lake Mills TV was on hand to record the performance (with four cameras!); the recording will be posted to Lake Mills TV's YouTube page.
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Going to NAB Show 2024?
Register now and get your FREE Exhibit Hall Pass, on us.
We're making some big announcements in Vegas this year that you won’t want to miss!
Scan the QR code to get started.
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Join Us May 16 & 17, 2024 at the Lismore Hotel in Eau Claire for the 2024 WCM - ACM Midwest Conference!
Click here for more information and to register!
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Food for Thought
PEG news, First Amendment issues, and the future of local journalism
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How to determine when you should blur a company logo | No matter if you're a documentarian, journalist or video producer, you need to be aware of brand logos and when you need to blur them. | | |
Adobe launches new AI features in Premiere Pro - here's how to tag audio clips and clean up speech | Adobe's Premiere Pro can now automatically tag an audio clip as dialogue, background noise or music. | | | |
Networks that somehow survive with little reason to watch them anymore | Few cable and satellite networks are a force anymore, the byproduct of sudden changes in how people entertain themselves. Several have lost more than half their audiences in a decade. They’ve essentially become ghost networks, filling their schedules with reruns and barely trying to push toward anything new. | Budgeting your OTT and mobile streaming app as a capital purchase | Which pot of money is best for supporting your OTT and Mobile Streaming App needs? | |
- Today's Trivia Question: In an increasingly fractured media landscape, the NFL is one of the few entertainment options that can still deliver a huge audience. Of the 100 programs last year with the top ratings on broadcast TV, how many were NFL games?
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- Today's Trivia Answer: According to Nielsen, 93 of the top 100 broadcast TV programs last year were NFL games.
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A New Year Means New Opportunities to Reach Your Target Audience -- Advertise with WCM!
This newsletter, Your Monthly Community News, reaches an audience that includes midwest community media professionals and amateur producers, non-profit organizations, Wisconsin local, state, and federal officials, and people like you who support a strong local media! We have four great options, one of which will no doubt suit your business perfectly! The people in the photo above have promised to stay standing and smiling until you advertise, so order your ads now!
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Thank you to our sponsors for making this newsletter possible. | |
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| | Help support community-based media in Wisconsin by becoming a Friend Member of WCM. It's only $15. | | Do you produce video or radio programs? Would you like to reach a larger audience? Join WCM as an Independent Producer for just $45 per year. | |
From the Editor...
Your Monthly Community News is published by Wisconsin Community Media. Each month we bring you features about our media centers and producers and the latest local news from around the state and some national stories, too. We hope to raise awareness of the valuable role public, education, and government (PEG) access media centers play in our communities and encourage their use.
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