Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 8 Issue 1
January 6, 2023
What Can We Expect For Social Media In 2023? Big Changes Say The Pundits
It is doubtful that a year ago anyone could have anticipated that Elon Musk would own Twitter, only to subsequently seek someone else to run the show.


The DL: What big changes should users expect to see from social media platforms in 2023? Twitter will likely see large overhauls with Elon Musk under pressure to make good on his $44B investment. The platform may even begin to embrace short-form video content while encouraging influencers to post their content natively with paid incentives. 

Companies like YouTube and Instagram have already rushed to the short-form video model and this trend isn't going anywhere. Social media companies will also likely lean into more authentic and organic content creation after seeing the breakout success from BeReal in 2022. This is already seen in TikTok’s new TikTok Now feature. It would not be shocking to see Instagram roll out a similar feature within the next few months.  

Users can bet that short-form video content will remain at the top of the content pillar for the foreseeable future, as it seems every major social platform will be competing to host organic videos this year.
Is Radio Advertising Still Effective?
Does it still make sense for business owners to invest money into radio advertising?


The DL: Radio has been popular for over one hundred years and remains a relevant source of entertainment and an effective advertising medium. Researchers conducted a study that concluded radio reaches over 92% of American adults. Through radio, you can choose a particular day and time to advertise, which helps to direct messages to specific demographics, psychographics, and geographic locations. Radio can also be very cost-effective, a joint study by Nielsen and Catalina gives an example of that. For this study, they used radio to advertise a product, the advertisement delivered $12 in sales for every $1 spent. Lastly, consumers can listen to the radio anywhere, at any time and data shows that 69% of radio consumption is done outside the home. As advertisers move to social media marketing, all the benefits that radio offers should not be overlooked.
The Best Days And Times To Post On Social Media In 2023
Are you looking for ways to improve your social media marketing? Want to post at the best times to generate more traffic and engagement?


The DL: Social media algorithms are constantly changing, and it can be quite hard to keep up. One of the most asked questions when it comes to social media marketing is when should you post? And you may have heard that certain days/times work better than others but how do you know which is which and is it even the same? Thankfully, Giraffe Social Media shared their insights in an infographic that highlights the best days and times to post on social media in 2023 for each major platform including Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
Twitter’s Looking To Launch Advanced Search In Its Mobile App
Twitter’s getting close to launching its advanced search filters on mobile, which will provide a range of new filters and options to hone on Twitter search.

 
The DL: Twitter search is leveling up! The platform is getting closer and closer to launching advanced search filters, which will provide users with additional qualifiers for their queries including accounts mentioned, date ranges, mentions, hashtags, likes, and retweet counts. These qualifiers are already built into the app, but they haven't been easily accessible via mobile.

Improving the platform's in-app search functionality has been widely requested over the past few years, but the plan is finally being put into motion. Right now, this addition is in the working prototype phase. So, it'll be interested to see how long it takes for it to be rolled out into a live environment.
Around The Town...
New Year, New Goals! If you haven't done so already, sit down and figure out what goals you want to accomplish in 2023. The sky is the limit!
If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help.
Hoffmann Murtaugh
 Pittsburgh, PA 15212 (412) 741-8618
Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.