Your reputation precedes you. It is essential for that reputation and your company’s image to be above reproach, trustworthy and reliable. Is your business perceived as reliable, trustworthy, and above reproach? Perhaps you think so, but how do others see you? The reality for a good bottom line is that your opinion does not count regarding perception. It is critical to control perceptions and your brand because your client’s and employees’ perceptions of your business can make or break your company.
How do your clients see your image?
Do they see you as you want to be seen? How do you know? Do you know what you are doing right or where you fall short? Do you know if they would recommend your company? Do you know if they praise or bad mouth your company to others?
What about your employees?
Many businesses find that employee involvement goes a long way toward increasing their bottom line. What have you done to create a culture in your business that encourages employees to be involved in making your company better? Employees take more ownership and treat your clients better when this is done.
Your company’s reputation is your most valuable asset.
From how you answer your telephone to your business cards, company logo, brochures, and website, how you treat your clients and employees, and the work product you deliver are all about perception.
Is your company seen as professional and consistent?
To ensure your company’s image is what you are aiming for, it’s critical to listen, learn and take action on the items you learned. The best way to achieve this is through an anonymous survey of your clients and employees conducted by a professional third-party company.
This survey should be done so that it will inform you about what your clients and employees see as your company’s strengths and weaknesses. Knowing these things from their lenses provides the information you need to work on areas that need attention and market your strengths. This isn’t a task you can undertake yourself because people, most times, will not tell you the truth for fear of retribution. Before the complaints pile up and you lose clients, employees, and credibility, have an anonymous survey conducted.
True Perceptions, Inc specializes in client and employee anonymous surveys. We conduct phone surveys where we can get you the real answers to your questions while making your clients and employees feel valued. Our company name is True Perceptions, and we have trademarked “Perceptions Creates Reality” because we are experts in perception management.
If you want to know more about a client or employee survey and if it will benefit your company, call me at 678-583-0401 or email me at diana.garren@trueperceptions.com.
