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Meet our co-hosts, waiting to welcome you:
- David Baumann, COO, Executive Director Incorporated
- Mark Engle, DM FASAE, Principal, Association Management Center
- Abe Eshkenazi, CSCP, FACHE, CPA, CAE, CEO, APICS
- Gary LaBranche, FASAE, CAE, President & CEO, Association for Corporate Growth
- Paul Markowski, CAE, Executive Vice President & CEO, American College of Chest Physicians
- Michelle Mason, FASAE, CAE, President & CEO, Association Forum of Chicagoland
- William Sepic, CCE, IOM, President, Wisconsin Automobile and Truck Dealers Association
- Mike Theo, CAE, President and CEO, Wisconsin Realtors Association
- Martin Tirado, CAE, Executive Director, Snow and Ice Management Association
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Thank you to event sponsors:
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Education component is now part of Spring Outing
Join us at Geneva National and The Ridge in Lake Geneva for golf, networking, special events and - new this year - education. Don't miss out on these compelling topics:
ASAE Foundation Road Show: Focus on governance
Monday May 23, 3:00 - 5:00 pm
Association CEOs and staff are invited to join facilitator Susan Robertson, CAE, executive vice president of ASAE and president of the ASAE Foundation, for an exclusive presentation and discussion of ASAE Foundation research on governance. Susan will offer insights from foundation research on good governance practices and how associations are transforming their governance structures for the better. Additionally, panelists will connect the research findings to their own experiences as association executives.
Meeting trends: Get ready for what's ahead
Monday May 23, 3:00 - 5:00 pm
How do we, as meeting planners, plan for safety and security, technology, personalization and the rising costs of meetings in the current "seller's market." Leave this session armed with knowledge on what's around the corner and ways to creatively leverage resources and reduce expenses. Join us for a panel discussion to find out what area meeting planners are doing to prepare for what's ahead.
Breakfast presentation: Lean marketing ideas for associations
Tuesday, May 24, 8:00 - 9:15 am
Lean Marketing is a pillar of the Lean startup movement, and it can energize market discovery and growth in associations and organizations of any size and life cycle stage. David Gee, Launch Pad co-director and lecturer in entrepreneurship, University of Wisconsin-Whitewater, College of Business & Economics, will provide a quick tour through some of the first principles of lean marketing with a focus on value creation through customer participation, continuous learning, leveraging technology and efficient use of sometimes limited association resources to achieve maximum results. Utilize Lean Marketing principles to ensure your association stays on top of the ever-changing member base and provides current and relevant value.
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| WSAE 2016 Membership Directory |
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Don't be like this person!
Send us your photo for the WSAE directory
We will begin work on the 2016
WSAE membership directory soon. If you have not already sent us a professional headshot, or would like to update the one we already have, please send a high-resolution .jpg file to
Kristin McGuine
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Looking for a host site
If you are able to serve as a Milwaukee-area CAE Exam testing site on Friday, May 6, please contact
Michelle Czosek at your earliest convenience.
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Looking for a career change? Let us help.
Here's a pretty cool new job search feature from WSAE. Follow us on Twitter (
WSAEtweets) and receive a notification every time a new career opportunity is posted to the WSAE Career Headquarters.
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Discussions
CAE exam
Just curious to learn whether anyone from this group will be taking the CAE exam in Milwaukee and which testing site you have selected?
Join the conversation.
Webinar services
I am getting ready to sign up for a webinar service and also a survey service.
Does anyone have any recommendations for a service that they like and that is reasonably priced?
Join the conversation.
Marketing, PR Solutions Network:
Creating compelling association marketing content
During our last meeting, a lot of what I was hearing from a large portion of those who were in attendance had issues with two major things: 1) Creating content that is effective and 2) Leveraging individual marketing channels (especially social media) to attract and retain members. I came across an article that I wrote in 2014 that give 5 Ways to Create Compelling Content, and they absolutely still apply to the discussions we were having about creating content. What I'd like to do is hear what other associations are doing to create effective content.
Join the conversation.
A note about Solutions Network spokes
Joining a WSAE Solutions Network Spoke is easy, free and comes with as much or little involvement as you want. Just go to the
WSAE website
, click on Communities. Select a Solutions Network Spoke that is of interest to you, and click "Become a Member." All the Communities within the Solutions Network are there for your benefit, so feel free to start learning from and collaborating with your peers. Options include:
- Solutions Network: Aspiring CAE
- Solutions Network: Fundraising
- Solutions Network: Industry Partner
- Solutions Network: Marketing/PR
- Solutions Network: Membership
- Solutions Network: New and Aspiring CEO
- Solutions Network: Online Education
If you have a particular expertise or mere interest in a topic that does not currently have a solutions network built around it, someone else likely shares your interest, so start one today!
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Blogs
What value do you truly bring to your association's membership?
Five ways to find out
by Aaron Manogue
Working in the non-profit and association industry, there is always that one question that you get asked. The question that in all reality, is the basis for why our organizations do what they do. We all think we have that perfect elevator pitch that we can rattle off to prospective members or even just to answer a random inquiring mind. But, does your answer truly represent the value that you bring to your members? This question is something that must be answered with 100% certainty if you want your organization to continue to be successful, especially in a time where members expect clear and concise return on their investment of time and money. Here are five ways to find out what value your association truly brings.
Read more.
Six steps for achieving digital transformation: Step five
by Sherry Budziak
This is the fifth entry in a six-part blog series about achieving digital excellence. Here, we discuss aligning stakeholders to help with flawless execution of your digital strategy. So far in our digital transformation series we've tackled: forming a digital strategy, achieving greater customer insight through data, establishing a clear roadmap of activities and goals, and creating clear metrics for success. In other words, we've created the digital transformation recipe, selected the ingredients, and done all the prep work. Now how do we ensure a flawless, fully baked execution? The answer: Alignment of both internal and external stakeholders.
Read more.
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CEO Roundtables are designed specifically for association CEOs only, as a venue for networking and sharing ideas. This is a perfect opportunity to meet with your peers in a casual setting and discuss topics of interest.
May 12, 11:30 AM - 1:00 PM (CT)
American Academy of Cosmetic Dentistry
Madison
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Brag a little bit - Let us help spread your good news!
Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition? Let us know! We love to help spread good news related to our industry partner members. Please send your brags to
Michelle Czosek.
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YP Week 2016 is April 23-30
YPWeek is a weeklong platform for discovery, adventure and meaningful conversations about the issues that matter among young professionals in Wisconsin. YPWeek brings together key leaders in at purposefully chosen locations that integrate unique cultural assets with meaningful learning or social interaction. The activities engage the millennial workforce in experiences that are important to them while educating employers on the important role these functions play in retaining you as their workforce. For information about YP Week activities planned in communities across Wisconsin:
http://newaukee.com/event/ypweek-2016.
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| ASAE Annual Meeting and Exposition |
The ASAE Annual Meeting & Exposition is where association professionals all come together to give a little and get a lot more. Join WSAE August 13-16 in Salt Lake City for #ASAE16. Give a few days of time to get a year's worth of support from the association community. We look forward to seeing you there!
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- Leisa Goodman, Credit Union Executives Society
- Janet Gray, Total Awards and Promotions/AwardsMall.com
- Lori Johnson, Janesville Area Convention & Visitors Bureau
- Ellen Price, Executive Director, Inc
- Simone Smith, Plumbing Mechanical Sheet Metal Contractors' Alliance
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| VantagePoint, the quarterly publication of WSAE, is full of association news, industry trends and helpful tips for running a vibrant and thriving association. Access past issues of VantagePoint for download! |
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Career Headquarters Highlights
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Milwaukee, Wisconsin
Executive Director, Inc.
Fort Atkinson, Wisconsin
Wisconsin Municipal Clerks Association
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Institute for Organization Management scholarships available
The Wisconsin Society of Association Executives is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundation's professional development program for non-profit executives, and offer two $500 partial tuition scholarships to one of Institute's 2016 sites. The two scholarships, available to our members, will be awarded to students attending Institute for the first time to assist with enrollment fees and cannot be combined with any other Institute scholarships.
For 95 years, Institute has educated association, chamber, and other nonprofit leaders across the country through its national program, highly rated curriculum and high caliber instructors. Thousands of executives have attended Institute sites across the country to strengthen their management skills, learn industry best practices, and gain a broad national perspective from peers. Institute has helped them build stronger organizations, become stronger business advocates and better serve their members. In addition, you will earn points towards your CCE or CAE certification as Institute's curriculum is directly tied to the bodies of knowledge of both the American Society of Association Executives and the Association of Chamber of Commerce Executives.
Upon completion of the Institute program, graduates receive the IOM recognition which allows them to use the letters "IOM" in public mention and professional correspondence. The IOM recognition signifies the completion of 96 hours of course instruction in nonprofit management and commitment to the industry.
If you are interested in this scholarship opportunity, contact Michelle Czosek by April 22.
- Early registration deadline for Midwest and Southeast Institute is April 22.
- Early registration deadline for West and Northeast Institute is May 27.
For more information about Institute's curriculum, sites, and dates, visit the Institute web site and Prospective Student Toolkit to help you gain insight into the program.
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