Direct Mail Trends for Online Marketers

QR Codes are back. They never really went away but they were seldom used before the pandemic. People got used to them again over the last couple of years to read menus without handling them. Now QR codes seem to be everywhere - directing users to websites, social media pages, landing pages, special sales offers and more. QR codes look set to be a part of mobile shopping for some time to come.
Direct Mail remains important but it’s only one part of Omnichannel marketing. By integrating all channels, it’s possible to amplify and track the entire campaign, increasing impressions, engagement, and results for your products:
  • Social
  • Print
  • Display
  • Website
  • Mobile
  • Out-of-Home
  • Email
  • Direct
Get creative with direct mail. Innovative, die-cut shapes and oversized mail pieces get the most attention but are also the most expensive. Do what you can to stand out and encourage a response and purchase decision. For example, first-class postcard size has increased to 6” x 9” (from 4.25 x 6), allowing for bigger images, text, and perhaps a QR code. More concise, targeted messaging and a simpler format is appealing to consumers with shorter attention spans.
The average person is subjected to thousands of online promotions every day. In comparison, direct mail arrives once a day and in far fewer quantities than a decade ago when mailboxes were over-stuffed with unwanted pieces. With a strong digital call to action (CTA), the success of your direct marketing efforts can be tracked and enhanced through other channels. Direct mail can also be generated after a consumer visits an online site, reinforcing and retargeting their interest in a particular brand.
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Contact Todd Flaherty, Partner to discuss your business needs.
Todd Flaherty | (207) 610-7748 | tflaherty@shipright.biz
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