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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 November, 2022



Greetings from BBI! A little over one month is left in 2022. 2023 will offer new challenges and new opportunities. For a moment, stop and recount all the wonderful things in your life this past year and give thanks. A grateful heart will welcome in the new year.

What are clients saying about us?
mandy choat

"I am a seasoned radio sales marketing manager for a small market. I have had the privilege to train under Pat and have taken her ideas and training methods to heart and practiced, memorized and applied them. I have been amazed at the difference this has made with all my clients new and old. I have been able to up sell current clients and to get new clients faster and easier by following Pat's CNA. Every single client has praised the proposals and CNA's by saying, "Wow, you are different from any other marketing or radio salesperson that has walked through our door." Take the time and let Pat guide you to increasing your revenue and your partnerships with your clients. You'll be glad you did. Promise!"

Mandy Choat

Senior Account Manger for Williams Media


A Little About Me
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Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has twice been named one of Radio Ink's Most Influential Women in Radio


A Time for Thanksgiving

Have you counted your blessings today?

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Just yesterday we were ringing in the new year for 2022. And now, we are gazing forward into 2023. My mother always said that the years go faster as you grow older. As children, Christmas seemed light years away. Now, I start plotting where to put my Christmas decorations right after I take up the 75 small flags that adorn my yard and pool in July.


But while the turkeys and pumpkins are still decorating our homes, this becomes the perfect time to reflect on the year: and on life. It has been wonderful this year to see people's entire faces. I missed seeing the smiles.


It has been wonderful to mix and mingle in crowds. We are creatures that don't do well in isolation. We feed off the energy of others.


I have spent time wondering through small businesses and making purchases. 2020 taught us how vital these local businesses are to the life of a community. I am thankful to be able to support them.


I have the best clients. The companies with which I work are representative of the best of local broadcasters. I saw them work overtime to make sure that their clients survived and thrived during the last two years. P.S. If you'd like a "best" designation, give me a call. I'm always looking for great broadcasters to add to my "best" clients' list.


I am thankful for the celebrations that have occurred this year. I have made a pact with myself to celebrate all occasions: birthdays, anniversaries, holidays. I assemble a good party and thankfully have friends that love to cook and bring food to guarantee that no one will leave my gatherings hungry or with food poisoning.


I am thankful for all my friends. I have very few relatives so friends are vital to my psyche.


I am thankful for my long-suffering husband. He loads my car for me each Sunday and hugs me goodbye as I head off to my next adventure with clients. And, he is there to unload the car when I return. In the meantime, he keeps the home fires burning.


My holiday gatherings now are minus some people. These friends and relatives are now feasting at the pearly gates instead of at our table. Attendance is smaller, but their memories remain and are celebrated by those who knew them.


My Canadian friends celebrated their day of Thanksgiving in October. Now, it's our turn. Roast the turkey, pass the stuffing, top it off with gravy. We live in a land of plenty. It's a land of freedom. It's a land of opportunity. It is a land conceived by our forefathers "under God". Despite the efforts of some groups, I believe it remains "under God". I see him in action in the places I travel and the people I meet.


I wish you and your family and friends a very blessed Thanksgiving holiday.


Regards,

Pat

The Client's Corner

Bryson Broadcasting International is serving our clients two ways in the coming year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Prepare for 2023 with strong momentum and A+ players!

Words to Live By ....

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle."

Albert Einstein

        

My books make great Christmas presents!

What people are saying about this new book:

"Pat has written a sales book that is not only for all times, it is especially good for THESE times-times of disruption, times of change. The final chapters of her book are no less grounded in practicality and real-world experience, but they offer invaluable insights into, as one of her chapters would have it, 'doing business in a new world.' Buy the book. Make the commitment. Thank me later."

           Jay Mitchell

Small Market Radio Newsletter


Buy It Now

I'm Thankful For The Beauty of Nature

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I live in a city full of trees. They greet autumn with spectacular colors.

We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,

or call us at 918.810.3068. 

For more information about BBI, click here.

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