Newspaper Subscription Services has pioneered a "simple mechanism" — along with features — that educate your subscribers on the benefits of retaining the subscription, and ultimately modifying the subscription instead of cancelling it.

Here are three use cases, driven by data science, that have impacted significant bottom-line revenue and subscription growth. These examples also demonstrate how publishers can follow key success factors of applied analytics.

In line with continued efforts to expand its solutions in Europe, Mather Economics announces the opening of its new office in Antwerp, Belgium on Oct. 1. Mather also is welcoming Liesbeth Nizet, former change director B2C of Mediahuis group, as the new managing director of Mather’s European division.

Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success. In our latest whitepaper, we’ve shared insider tips to help publishing companies develop pricing plans and paywall structures that yield better results.

In 2020, the Alliance for Audited Media interviewed several media buyers to learn how they evaluate audited media and prioritize audited publishers in their media plans. AAM recently revisited these buyer conversations to gain fresh perspectives on media planning in 2022, the impact of these challenges on the industry and buyers’ reliance on audited media. Here’s what they had to say.

Did you know that brands that make cutbacks on marketing and advertising budgets during economic downturns (e.g., global pandemics, political changes or recessions) see a significant loss once the economy recovers?

Learn more about best practices, strategies and resources for navigating economic uncertainty available to you in our latest blog.

With generally declining circulations, coupled with huge increases in the cost of paper, energy and other materials, newspaper printers are forced to search for ways to streamline their processes and make themselves more efficient.

When it comes to content management software, there is an overwhelming number of suppliers. Most content management systems offer somewhat similar features. Still, not all are created equal. It is imperative for publishers to have the edge. Whether it’s integration, flexibility or time, having the advantage can be the difference between keeping the lead and falling behind. With Presteligence’s My News 360, publishers can gain that edge.

Protecmedia solutions allow small and medium-size newsrooms to work with the latest editorial technologies. Media Cloud covers all the needs of a newspaper, such as editing, advertising, analytics and distribution.

How often should you go to the dentist? At least twice a year for regular cleanings and check-ups. So, twice a year offer all the dentists in your area a lively Kid Scoop “going to the dentist” page to sponsor. Here’s a choice that will motivate dentists … and please parents and teachers, too.