Hi Cindy,

We are almost in the last quarter of the year. This is the time to look back on your marketing to see what is working and what isn't. Look at the numbers. Are you accomplishing what you intended? Were you overly optimistic about what could be achieved?

Also, remember that even though you might not be seeing huge numbers in your analytics, that doesn't mean you aren't benefitting from your marketing. Marketing exposure is underrated; when people see you online or in their inbox, they are reminded of your company. Your numbers may also be low because you are good at pinpointing your target market rather than aiming at anyone who will listen.

Lots of good things happening in the marketing world. Take a look below.

Enjoy,

Cindy Neky

Marketing Pathways

724-255-4025

My LinkedIn profile

3 Reasons Marketers Should Prioritize YouTube Shorts

From TikTok to Instagram, short videos continue to trend across social media channels. But if you’re already using TikTok and Instagram for short-form video and YouTube for long-form video, do you really need to create short-form videos for YouTube, too?

Although YouTube Shorts is the newest of the major short-form video apps, the catchy videos are already the most popular. As of June 2022, YouTube Shorts tallies more than 1.5 billion users per month and logs an average of...Read More>>>

Want to improve your LinkedIn ad results? Wondering what type of audience targeting is working for your competitors?

In this article, you’ll learn how to use your competitors’ audience targeting so your LinkedIn ads reach more of the right decision makers.

To learn more about your competitors’ audiences, plan to review their...Read More>>>

What is neuro copywriting?

Neuro copywriting is the process of crafting a marketing text to appeal to human psychology, thus influencing engagement and motivation to learn more and purchase.

It refers to mental hacks included in your content to compel the audience to act. The addition of tiny elements – odd numbers, particular words, formatting tricks – hook users and make them stay with you.

Neuro copywriting has nothing to do with manipulation. While it can...Read More>>>

August was an unusually busy month for Facebook and Instagram updates.

Over the last month, we’ve seen plenty of exciting new features, like Instagram Reel updates. There have also been big changes for ad targeting features, automation tools and more.

There’s a lot to cover here, so let’s get started. Here are all the Instagram and Facebook updates announced in August 2022...Read More>>>