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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 May, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


I'd enjoy seeing you in Banff!

I'll be presenting to the Western Association of Broadcasters in Banff, Canada June 6. Our session will be on "Expanding Your Personal

Brand." It's a great place for a convention!



I'll also be speaking to the Texas Association of Broadcasters August 8th in Austin, Texas. Our topic will be "Getting the Appointment". If they don't go into our sales funnel as prospects, they can't come out as sales! Hope you may join us there!

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


40 Years of Serving Enid, Oklahoma

J. Curtis Huckleberry hands in his microphone but not before a celebration of his career

Do you remember what you were doing May 1, 1984? J. Curtis Huckleberry does because that's the day he began his broadcasting career at KGWA AM, a part of Williams Media. Now, forty years later, he is trading his microphone for new vistas.


I was privileged to attend his send- off party. The staff gathered to salute his years of service and to wish him well.


It's extraordinary that ANYONE stays in one place for that many decades. But during the evening the group began to reminisce about the landmark events J. Curtis has covered for the people of Enid.


He was broadcasting on Jan 28, 1986 when the Challenger exploded. He was also on the air February 1, 2003 for the Space Shuttle Columbia disaster.


He was on on duty April 19, 1995 during the Alfred P. Murrah Federal Building bombing. Oklahoma City is less than 2 hours away from Enid and there are close ties, friends and family between the two cities.


And then came 9-11. J. Curtis was faithfully on the mic providing information and comfort to the listeners. Enid has an air force base, so those events were especially meaningful for the people who live in the area.


He was broadcasting Jan 30, 2002 when a devastating ice storm hit Enid knocking out power for days, weeks in some areas. KGWA used generator power to provide a life-line for residents. Businesses would call saying they had batteries, water, supplies. J. Curtis would announce the places. Minutes later those supplies were sold out. The people of Enid knew that KGWA and J. Curtis would tell them what they needed to know to survive the deep freeze. And note, J. Curtis was broadcasting on an AM station!


He was there in 2020 during the Covid lockdown. KGWA provided information, hope and comfort to listeners. Although physically isolated from friends and family, the people of Enid knew they had a familiar voice coming into their homes through the airwaves. J. Curtis manned the announcer booth while the rest of the staff broadcast remotely.


Considering J.Curtis' career we are reminded of how vital AM is to listeners. It is often the "last man standing" in an emergency. It provides need-to-know information.


As I pondered his career, I was reminded of how important local broadcasters are in the lives of the communities they serve. His life-story is a microcosm of faithful broadcasters around the U.S. and around the world. Local broadcasters live and work in their communities. They have deep roots and strong ties. Their listeners are their friends and neighbors. J. Curtis represents the best of what we should aspire to be as members of the 4th estate.


Could J. Curtis have chosen to move on to a new location? Certainly. But he chose instead to remain with friends and family and those two designations include the thousands of Enid residents who listened to him faithfully every day to find out how to dress their kids, whether to take an umbrella or head for shelter from high winds. They learned how commodities were performing that day. J. Curtis knitted together some of the important fabrics of their lives.


We will miss hearing his booming radio voice echoing in the halls. But we will not be able to erase his presence in our hearts and minds.


J Curtis: We wish you a rewarding retirement as you begin the next phase of your life's journey.

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2024 with strong momentum and A+ players!

Words to Live By ....


“There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”




Add this to your library!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

A Lovely Send Off for a Lovely Gentleman

40 years of service were celebrated at J. Curtis Huckleberry's retirement party

J. Curtis with Natalie Schuermann

J.Curtis cuts the cake!

We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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