by: Pamela Ware
In a few weeks, families will gather to celebrate Christmas and kick off the 2023 new year. Meanwhile, companies are capitalizing on the holiday season by rolling out print advertisements, commercials, and other forms of marketing. Their large budgets monopolize airwaves, print publications, and the internet.
This holiday season will be the first in several years that consumers will be more occupied with shopping than with the pandemic. With this thought in mind, there are no limits to creating ideas to generate consumer traffic to stores and online shopping. Because of the pandemic, online shopping has allowed businesses to extend shopping hours and expand their product line.
Thanks to social media, small businesses have a unique opportunity this holiday season to reach current and potential customers in a way that was never before possible. Businesses can connect with customers personally through platforms such as Pinterest, Tik Tok, Twitter, Facebook, and Instagram to build brand awareness and generate sales. Engaging with their customers in real-time, answering questions, and getting feedback is vital in establishing those relationships.
Customer feedback can build brand awareness and loyalty, and their comments and suggestions can help businesses strategize plans to solidify a long-term business-to-consumer relationship.
Additionally, increasing brand awareness and customer engagement on social media can spark sales by sharing photos, videos, and brief descriptions of products and services. Including call-to-action buttons and links to purchase specific products provides convenience for customers to shop and buy without leaving the platform.
Lastly, there are opportunities to create ads and manage consolidated campaigns through social media with a budget ranging from as small as $5.
If you don’t have a social media presence for your business, consider establishing a social presence and start reaping the benefits!
