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Richard C. Peck Consulting, LLC & The Philanthropy Guy, LLC


Providing consulting and educational services to nonprofits, donors, and professional advisors related to impactful charitable giving

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Charitable Giving Newsletter

01/25/24 Edition


In This Week's Issue:


Amplify Your Message (!!!)


Weekly Tips for Nonprofits, Donors, and Professional Advisors

Amplify Your Message (!!!)

John Wanamaker (1838-1922) was a very successful United States merchant, religious leader, and political figure, and is considered by some to be a “pioneer in marketing." He famously (or infamously--yet somewhat comically--said): "Half the money I spend on advertising is wasted; the trouble is I don't know which half.”


Indeed!


Options are many, however, to ensure that eyeballs and ears are picking up what you are putting down. You must do everything you can to be found and "be present." Is it an expense to be present, or is it a critical investment? Give that a thought. Social media, e-mail marketing, and display advertising campaigns targets specific, strategically selected audiences (like the ones you want to meet). This leads to increased traffic to your organization’s website and landing pages, often resulting in:


  • Increased donations
  • Increased participation
  • Increased volunteering
  • Increased event registrations


Website design and development exists to create modern, interactive websites that:


  • Tell the story of your organization and its members
  • Conveys the impact of your organization’s efforts
  • Enables visitors to engage through participation, volunteering, and/or donations
  • Legitimizes your organization in the minds of site visitors


Video production creates compelling, emotionally-moving content that drives action and activation in these ways:


  • Impact Summaries
  • Annual event overviews
  • Advertisements and commercials


My friend Marc Mustachio, a very thoughtful and creative guy at Kraus Marketing, works with non-profit organizations to enhance their marketing efforts in a number of ways. Explore these many ways with him, and read more about Marc and Kraus Marketing below:

Marc Mustachio: Business Development Manager, Kraus Marketing 

Marc has been involved in the marketing and advertising industry for fifteen ten years. He has received Radio Ink

Magazine’s National Sales Award for Radio Wayne Streetfighter of the Year, as well as the New Jersey Ad Club’s Top Marketing Professionals Under Forty. When his brain isn’t racing with

marketing ideas, you can find him snowboarding, one-wheeling, or chasing adventures. Click the yellow link below for more about Marc and his critical work:

Non-Profit Marketing Agency | Kraus Marketing | NJ, NY, FL (krausgroupmarketing.com)

A Tip for Nonprofits: Looking for a way to have your loyal donors reveal their bequest intentions where they might not otherwise? How about encouraging donors with high capacity to "match" outright dollars to newly revealed bequest intention dollars? This could be fun and quite productive! Learn all about such a masterful and underused idea here: outline16c0ma.pdf (pgcalc.com)

A Tip for Donors: Did you know that those making less than $50,000 annually are the second-highest givers in terms of percentage of income? Read more here via this link...scroll down a bit when you get there: https://www.definefinancial.com/blog/charitable-giving-statistics/

A Tip for Professional Advisors: New to impact investing? Read this thoughtful piece by Rockefeller Philanthropy Advisors that walks one through the steps of making their first impact investment: Impact Investing: Strategy and Action - Rockefeller Philanthropy Advisors (rockpa.org)

"Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it's the only thing that ever has."

~Margaret Mead

Richard C. Peck Consulting, LLC and The Philanthropy Guy, LLC

About Rick

228 Park View Drive

Belmont, NC 28012

+1 (603) 387-3897

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