John Wanamaker (1838-1922) was a very successful United States merchant, religious leader, and political figure, and is considered by some to be a “pioneer in marketing." He famously (or infamously--yet somewhat comically--said): "Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
Indeed!
Options are many, however, to ensure that eyeballs and ears are picking up what you are putting down. You must do everything you can to be found and "be present." Is it an expense to be present, or is it a critical investment? Give that a thought. Social media, e-mail marketing, and display advertising campaigns targets specific, strategically selected audiences (like the ones you want to meet). This leads to increased traffic to your organization’s website and landing pages, often resulting in:
- Increased donations
- Increased participation
- Increased volunteering
- Increased event registrations
Website design and development exists to create modern, interactive websites that:
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Tell the story of your organization and its members
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Conveys the impact of your organization’s efforts
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Enables visitors to engage through participation, volunteering, and/or donations
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Legitimizes your organization in the minds of site visitors
Video production creates compelling, emotionally-moving content that drives action and activation in these ways:
- Impact Summaries
- Annual event overviews
- Advertisements and commercials
My friend Marc Mustachio, a very thoughtful and creative guy at Kraus Marketing, works with non-profit organizations to enhance their marketing efforts in a number of ways. Explore these many ways with him, and read more about Marc and Kraus Marketing below:
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