Tips for Effective Primary Care Marketing in 2024

It’s vital to continuously attract new patients into your primary care practice; now, there’s more competition than ever. Check out three steps for effectively marketing your primary care services this year.

Grow Up! How Mature Is Your Content Strategy?

Jess Columbo will discuss the current crisis of trust in the healthcare industry and the role of healthcare leaders in addressing this issue. We'll review the need for transparency, decisive action, and humility from leaders to alleviate this anxiety

Upcoming Observances

• National Nutrition Month

• Women's History Month

• World Obesity Day (Mar 4)

• International Women's Day (Mar 8)

• Brain Awareness Week (Mar 11-17)

• National Doctor's Day (Mar 30)



Healthcare Marketers Survey

Matternow's team has published a survey for healthcare marketers to respond to. The purpose of the survey is to understand top priorities, challenges and opportunities for healthcare marketers.

Why ADA Compliance Matters in Healthcare Marketing

In healthcare marketing, a commitment to inclusivity and accessibility is essential. Learn about optimizing your content for accessibility on the SHSMD blog. 

9 Digital Advertising Pitfalls: Ignore Them at Your Peril

Check out this article on eHealthcare Strategy and Trends from Dan Dunlop on digital advertising pitfalls to avoid (sign-in required).