Hope to see you at The IR Show
and at the 2023 May Event
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MAY EVENT 2023
Have you signed up yet?
We are so excited to move forward with our annual May Event. After having to cancel for the last few years, we are thankful we can once again meet in person as we help to rebuild, re-energize and re-connect our industry. For more info on the USRA May Event check it out here.
USRA @ THE IR SHOW
USRA will be at The IR Show in San Diego, CA to network with our membership and introduce prospective members to all the benefits USRA has to offer. USRA & Omni
will present a digital marketing seminar on January 18 at 7:45am.
See the Omni article below to learn more and watch for future features leading up to the seminar.
Upcoming Trade Shows:
-The IR Show: Jan. 17-19 in San Diego, CA
-Windy City Show: Feb 1-2 in Lombard City, IL
-MAGIC: Feb 13-15 in Las Vegas, NV
-The Atlanta Market: Feb 18-20 in Atlanta, GA
For more show info: Links are below.
Hope you plan to attend the shows and of course the upcoming USRA May Event 2023
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THE USRA IS IN BUSINESS TO HELP YOUR BUSINESS! |
Join the USRA and become part of the community. USRA offers not only money saving benefits, but also networking and educational opportunities. We do what we can to help you improve and grow your business. |
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DIGITAL MARKETING 101
When it comes to digital marketing, many companies don’t know where to start. But, here at Omni, we keep things very simple and in this article, we want to outline those basics to be hitting on as a retailer on your social media.
Let’s start with two simple platforms, Facebook and Instagram. There are many places you can start but we would recommend looking at your shoe release calendar for social media planning. Then, reverse engineer this calendar. If you have 25 new releases in a month, then this is your
posting for the month. Work with your team to know who will post the content on Facebook and Instagram.
Then, select your top 5 sellers and develop a budget around this content of say $100 per major brand. You and your team can then boost these ads and have a special offer attached to them if you can with MAP to determine if the ad works. You could do a simple 10% off when mentioning
the ad.
From here, after you have posted 25 different organic posts, turn 5 of these into ads and then analyze your performance. Did you see a positive ROI? Did you notice more people coming in to mention the ad? The key here is to take a moment and slow down to see performance. Social
media works, the biggest brands in the world especially DTC brands use these mediums to grow, you can too!
To summarize, focus on your new shoe releases monthly. Post these different SKU’s once you receive them. Then, focus on turning the best sellers into ads. From here, establish a budget for these ads and finally, analyze performance, rinse, and repeat.
At Omni, we talk with so many shoe retailers and work with hundreds of doors. If you do these simple things, you will be ahead of 95% of shoe retailers. Execute and grow your business!
In the next article, we will take this a step further to talk about more advanced strategies and incorporate email and SMS marketing.
Reach out with any questions!
Kody Fitzjerrells
President: Omni Digital Group
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USRA JOB BOARD
HAVE AN OPEN POSITION??
Contact us and we can list it on
the USRA site.
LOOKING FOR A JOB?
We can list your contact info.
Also, Be sure to look at the USRA Open Positions Board an see what's available.
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ATTENTION:
Retailers, Vendors AND Sales Reps...
If you had W-2 Employees 2020/2021.....
ARE YOU OWED MONEY??
The answer is probably YES!!!
EMPLOYEE RETENTION CREDIT ASSISTANCE
The Employee Retention Credit is money you are already OWED.
You must file to collect it. It does not need to be repaid and is not a loan.
We recently started working with Jason at ERC Help Desk. His son, Callahan & his daughter, Olivia were with us at the August IR Show. They spoke with a number of attendees and are working with them to get the
maximum amount they are owed.
There is NO CHARGE to get started.
NO RETAINER FEE, NO CREDIT CARD NEEDED.
Just a simple survey.
They only get money if you get money and it's only 15%!!
Isn't it worth it to check it out?
Even if you already got some ERC, you can have
ERC HelpDesk double check to be sure you've received the maximum owed to you. They've already helped a number of members get MORE. Let them check it out for you. It can't hurt and they might just find you money!
The Dollars the ERC Credit May Owe You Are Astounding!!
Click below to contact the
DON'T MISS OUT ON YOUR FREE MONEY!
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WELCOME
OMNI DIGITAL GROUP!
Omni Digital Group, an advertising and data company headquartered in Iowa, is excited to partner with the USRA and help shoe retailers grow!
We have been exclusive to the shoe space now for 5+ years serving shoe retailers both big and small across America. How do we do this? We have developed proprietary software that connects to a retailer's POS system to help them use data to grow through Facebook, Instagram, email, and texting. For example, we can take every profile in your POS system and match that with a Facebook profile. We can then place ads in front of these people and then see how many come into your store to shop. We focus more on in-store transactions vs eCommerce. You can see all of the analytics and ROI data on our dashboard!
We look forward to working and connecting with many of you over the phone and at industry events. Here's to growth!
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Lâmo Receives APMA Seal of Acceptance for Promoting Good Foot Health
Lâmo’s wrap styles have been approved by the American Podiatric Medical Association (APMA). The APMA Seal of Approval/Acceptance Program recognizes products that have been found beneficial to foot health and are of significant value when used in a consistently applied program of daily foot care and regular professional treatment. To earn the seal, each product is reviewed by a select group of APMA podiatrists to ensure it promotes foot health.
“It’s an honor to have been approved by the APMA for our women’s and men’s wrap styles,” states Jerry Breig, COO of Lâmo. “The Seal of Acceptance is a reminder of our everyday promise to our customers—every step you take will be done in California Comfort. We are excited to celebrate this achievement and continue our efforts to put the foot health of our customers first.”
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FOR MORE INFO, CONTACT:
Dan Jablons
Retail Smart Guys
Cell: 818-720-2585
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We’re the ONLY ones not raising prices!
Inflation is everywhere right now. We know.
And your vendors and suppliers are telling you they have to raise prices. We know.
Our costs have gone up too. But we're doing something different. We're not raising prices. We're reducing our margins, because we want to help you.
- If you are worried about inflation
- Or worried about growing your business
- Or want better cash flow
- Or need any kind of help with your stores
Right now is the time to contact us. The answer to any economic struggles in retail is to TURN FASTER. And that’s what we’ll help you do.
We can help you with:
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Merchandise Planning: The best way to improve your profits and cash flow is to speed up your turns and improve margins. We do that for retailers bigger than you and smaller than you, everyday in 18 countries.
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Purchase Order Entry: Sick of entering your own PO's after market? We'll do it for you, for less than minimum wage.
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Social Media Posting: Feeling burnt out on the Social Media stuff? Let us take it over. Again, less than minimum wage.
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Bookkeeping: Are you behind on getting your books up to date? Don't you wish you had financials that actually meant something to you? Let us do it for you, at a price that is lower than anything else in the market.
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Clienteling: The best way to drive sales is to have a solid clienteling program in place. Ours includes the best software for the job, and detailed client analysis that will tell you who to contact, and what to offer them!
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Merchant Service Rate Reduction: We can help you lower your merchant service costs WITHOUT having to change processors. That will save you a ton of money.
Reach out to me today, and we'll get you more money. It's that simple.
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Fingers Painting
Vibram FiveFingers will get the artist’s touch at Soleman Fine Art, Miami’s Fine Art and Wearable Art Space’s “Showcase at Aqua Art Miami” this Nov. 30- Dec. 4. Celebrity Artist Nabil Hssinou will paint designs on the glove-like styles as part of a curated wearable art exhibit.
Vibram debuted FiveFingers in 2006, challenging the conventional approach to footwear. The unique design respects the natural functionality of the foot, allowing the wearer to feel the ground naturally with a level of protection. It rapidly captured the attention of footwear enthusiasts and athletes worldwide. The line now includes models designed specifically for fitness, running, trail running, water sports, excursions, everyday use and training.
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U.S. Shoppers Are Still Spending, as Long as Retailers Give Them a Reason
Retail sales rose last month, and several companies reported strong earnings. But discounts seemed to drive a significant portion of purchases.
Despite months of unease about the state of the economy, Americans remain willing to spend money on all sorts of goods. But they are making it clear that retailers must work harder than they have over the past two years to win their dollars.
Retail sales rose 1.3 percent in October, the Department of Commerce said on Wednesday. That was higher than expected and a promising reflection of consumer sentiment during the holiday shopping season, especially since the near-record-high inflation Americans have felt this year has moderated a bit.
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Keith Keokuk
RICS Software
Business Development Manager
317-275-5941
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We can help with:
* Open to Buy
* Inventory Planning
* Marketing
* Point of Sale
* Vendor Negotiations
* Employee Analysis/Sales Training
* Store Management
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Success You Can See
Constant Contact is a trusted partner in helping small businesses, non-profits and individuals achieve real results and move their business forward. With all the tools you need to market your ideas, we make it easy to quickly and affordably build a professional brand online, attract customers, and do more business online.
Members of the USRA receive a free trial and then special discounted pricing.
Start marketing your brand today!
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EMPLOYEE SOLUTIONS MADE EASY
ADP helps organizations of all types and sizes unlock their potential.
You may only need easy-to-use payroll software or you may be looking for solutions to make other aspects of HR simpler. See what our solutions can do for you.
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We Are Two Ten
Footwear Foundation
OUR MISSION IS TO BRING HOPE AND OPPORTUNITY TO THE PEOPLE OF FOOTWEAR
We provide crisis and hardship relief, mental health counseling, academic scholarships, and resources to help American footwear workers and their families thrive.
Two Ten started as a simple gesture of compassion in depression-era 1939, when a group of footwear workers came together at 210 Lincoln Street in Boston to help a colleague who’d fallen on hard times.
In the many years since that first act of kindness, Two Ten has evolved into a national charitable foundation that’s provided millions of dollars in support and services to generations of footwear families.
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Get Assistance
**Please Note: We are currently experiencing an extremely high volume of applications for financial assistance due to the COVID-19 crisis. We thank you in advance for your patience and understanding during this global pandemic, and will respond as quickly as we can to each and every application in the order received.**
Two Ten offers emergency financial assistance to footwear employees and their families that have been affected by the COVID-19 global health pandemic. If you are experiencing a financial emergency due to challenges associated with COVID-19 and have been working in the footwear industry part-time, full-time or as a temp for at least one year, we are here to help.
We provide crisis relief including financial assistance, counseling, and information and referral services for eligible footwear industry employees.
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Here are some more informational links:
OFFICE & CLEANING SUPPLIES:
HAND SANITIZERS & DISINFECTANTS:
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