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Apple. New video camera app. At Apple’s “Let Loose” event (you know, that event last week that caused so much commotion and eventually apologies when Apple introduced new iPads by means of a commercial in which an enormous hydraulic press bears down on an acoustic guitar, a bunch of cameras, records, paint, pencils, a dressmaker's mannequin, books, a wooden model of a person, a not-yet-dry clay bust, a video game cabinet, a piano, a drum set, a trumpet and other things that hold reservoirs of emotion for people who make art – you know, good old Apple customers), …
… Apple also introduced Final Cut Camera, a full-fledged video camera app that provides much more control than Apple's built-in camera app and potentially creates some new competition for advanced third-party video recording apps like Blackmagic Camera or Filmic Pro.
One feature that jumps out: Live Multicam. This feature enables users to connect multiple iPhones or iPads and have them shoot video at the same time. These shots are then automatically transferred and synced to Final Cut Pro, allowing you to seamlessly move from production to editing. The editor can then view a scene shot from multiple angles and select the perfect angle version as they go through the footage. In other words: Live Multicam transforms your iPad into a multicam production studio.
Profoto. Turn & Burn v. 2. Past Visual 1st Best of Show Awards winner, Profoto announces Eclipse II, its second-generation product photography station for capturing pro-quality stills and videos of items like shoes or accessories. Eclipse II includes Profoto’s high-end lighting equipment, a built-in Canon EOS R8 camera, workflow management software, and an iPad-controlled interface to automate “turn and burn” product shots that basically require no photographic skills from the user.
Profoto says this second-generation system is brighter, faster, and smarter than the first one originally developed by StyleShoots, a company Profoto acquired in 2022.
Meta. AI image creation for advertisers. Meta’s AI tools for advertisers can now create new images, not just new backgrounds, a feature that was first introduced in October. Imagine you have an image of a product you want to sell, say a cup of coffee, you can then not only replace the background with an AI-generated version, but also let Meta’s AI generate variations of that cup, such as showing it at a different angle.
(How can innovative GenAI image creation tools tap into the growing demand of brands needing to produce visuals at scale for selling their products? We’ll take a deep dive into the ecommerce opportunities in our Scalable imagery for ecommerce. The new frontier for innovation. panel at Visual 1st.)
VSCO. LinkedIn for photographers. Past Visual 1st presenter VSCO introduces VSCO Hub, a job matching solution that enables businesses to find the right photographers for their next project or campaign. While there’s not a lack of creative gig marketplaces out, the new thing of VSCO Hub – you guessed it – is AI-powered search assistance that will help match photographers on the platform with businesses seeking a specific subject matter and look.
OpenAI. Deepfake detection of its own GenAI images. In the category of Duh… how hard could this have been?: OpenAI has announced a deepfake detector which it says can identify AI images from its DALL-E model 98.8% of the time. The detection tool works well on DALL-E 3 images because OpenAI adds “tamper-resistant” (C2PA) metadata when creating images through its latest AI image model.
OpenAI. Responsibly generating AI porn. In the category of Slippery Slope … or Chasing the Big Bucks: OpenAI is exploring how to enable its users to “responsibly” generate AI porn. “We want to ensure that people have maximum control to the extent that it doesn’t violate the law or other peoples’ rights,” a spokesperson, told NPR. “There are creative cases in which content involving sexuality or nudity is important to our users.” Now we know.
TikTok. Labeling GenAI content. Asking your users to disclose AI-generated content among the clips they’re sharing is one thing, automatically adding GenAI content credentials is quite another: TikTok will begin labeling AI-generated content with Content Credentials. This makes TikTok the first major social media platform to support the open C2PA standard (Meta will also soon add “Made with AI” labels on AI-generated visuals).
TikTok currently already adds an AI-generated tag onto pieces of content made by its in-house AI tools, but that same label will now also be added to AI watermarked content from outside of TikTok.
And one more thing: Congratulations to Anna Dickson, long-time Visual 1st Awards judge who is joining Shutterstock as VP, Content Strategy! We look forward to having her again be an insightful judge at this year’s Visual 1st conference + also have her share her perspectives in our all-female Diversity in the photo & video industry. Gender matters panel!
Best,
Hans Hartman
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