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Framing Equity in Physical Activity

As advocates and leaders in advancing physical activity in the US, the Physical Activity Alliance and the FrameWorks Institute recently held a webinar: Framing Equity in Physical Activity. 

We talked with public health leaders in physical activity as they shared key framing approaches to communicating equity in physical activity and dove into the new report The Framing Guidance: Equitable Physical Activity.

Click above to watch the recording.

Resources from the Webinar:   

Please take a look at the many resources shared during the webinar as well as the recording. Feel free to contact us a moreactive@paamovewithus.org with any questions or comments.

Framing Guidance: Equitable Physical Activity 

Official Sharekit PLEASE SHARE!

The FrameWorks Institute, in partnership with the Physical Activity Alliance (PAA), has released a new toolkit with framing guidance and recommendations for communicating about equity in physical activity.

This sharekit is designed to help spread the word about this new resource for those working at every level of government and the sectors represented in the National Physical Activity Plan. We would greatly appreciate your support in bringing these resources to the attention of your members, constituencies, and other audiences. 

Check out the sharekit!

Active People, Healthy Nation^SM

Active People, Healthy Nation is a national initiative led by CDC to help 27 million Americans become more physically active by 2027.

• Learn more about Active People, Healthy Nation.
• Health benefits of physical activity.
• Strategies to increase physical activity.
• Tools for action by sector.
• DNPAO funded recipients
• Activity-Friendly routes to everyday destinations.
• Sign up for Active People, Healthy Nation

Move Your Way®

The Move Your Way® campaign is the promotional campaign for the Second Edition of the Physical Activity Guidelines for Americans. 

• Learn More about the Move Your Way campaign.
• Check Out the Move Your Way campaign materials.
• Read about the results of our formative research in these two articles published in JPAH.
• Share the Move Your Way consumer microsite with your audiences.
• Read about the Move Your Way community pilots.
• For tips and guidance on how to implement Move Your Way in your community visit the Move Your Way Community Playbook

World Health Organization Physical Activity

• Learn more about physical activity from WHO
• WHO Fair Play - an advocacy brief and call for action Available in English and Spanish
• Global action plan on physical activity 2018–2030: more active people for a healthier world
• WHO ACTIVE A a toolkit for countries to increase physical activity and reduce noncommunicable diseases

Frameworks Communication Reports

• Communicating about Physical Activity: Challenges, Opportunities, and Emerging Recommendations 
• More Than Just Exercise: Media and Organizational Discourse on Physical Activity
• Framing Guidance: Equitable Physical Activity