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How do we get the word out? Not the WORD, as in the evangelical message, no, I'm talking about the word about our church, what we are doing, and the opportunities to participate. As we revitalize BUCC and continue to add events and projects, it is vital that we tell people what we are doing! This is important both internally and externally. Good promotion should be early and often. Thankfully we have the tools that enable us to communicate, however, we must use them in order to succeed.
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The church office can assist teams in getting the word out. The weekly "evange" email that goes to a wide audience, this newsletter, and the Sunday bulletin are the basic communication vehicles of the church. But good promotion needs to be wider than just these three things. Here are some additional suggestions:
* Email info to Mary to post on Facebook.
* Email info to Valerie to post on the website (this will be easier with our new website)
* Create a flyer using Canva. We have a team account now and it is easy to use! Or, ask me to help you create promotion - I'm happy to help! We can post flyers on the bulletin board or the rolling board. Canva can be used to create postcards, posters, flyers, and even social media posts!
* Remind leadership of what you are doing - post info in the general section of our Slack account. Need an invite to Slack? Contact Jim S for an invite!
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These are some of the basic tools. But most important to promotion is building up excitement and anticipation around your event or project. Why would anyone want to come? Will the project be fun? Rewarding? Worthwhile? What is the point of the event or project? Fellowship? Working toward improving something? Social justice? Entertainment?
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There are quite a few of our projects that would benefit from inviting those outside the congregation to join us. But, in order to do that we need information and some type of promotion. Because remember, outside folks don't get our normal communications. So start thinking about who you want to attract and how. One of the reasons we use Eventbrite for the concerts is because it includes wide promotion. We can also pay a modest amount to boost our Facebook posts to a wider audience. Get creative! Record a video of you and your team describing the event - we can post it on our YouTube channel and social media.
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There are all sorts of ways to promote - So, let's all work together to get the word out far and wide!
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Blessings
Pastor Jill
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