September 2022

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Welcome to Meghan’s Media Minute

This monthly newsletter for our SCORE volunteer media spokespersons is designed with you in mind: to share updates, monthly media tips and recent successes. Thank you for all you do for SCORE!

Media Tip of the Month

Don't know the answer to a reporter's question during an interview?

Tell the reporter you don’t have that information readily available and that you will follow up once you do.

OR 

If you’re truly unsure, say that is not your area of expertise and you don’t feel comfortable answering.

Avoid speculation or possibly answering incorrectly as it could lead to credibility issues with the reporter in the future.

Volunteers in the News

We're incredibly grateful to our knowledgeable group of SCORE media spokespeople and volunteers. Below are some recent media placements:

• Kudos to SCORE Traverse City mentor Donna Probes for placing an article in Yahoo News about the importance of staying on track with small business goals and effective time management. 

• Congrats to SCORE Savannah for their incredible video and featured story by local ABC affiliate WJCL calling on all local entrepreneurs to participate in the chapter's BizPitch event. Last year's winner is featured and attributes much of his business success to the chapter. AMAZING local media coverage!

Upcoming Media Training Webinar

Register now for the Media 202: Spreading the Word webinar on September 14th at 2pm ET to learn the next steps in media relations planning for your chapter. This webinar will cover how to:

• Build on your foundation 
• Keep growing your media relationships 
• Update your resources and SCORE media spokespersons 
• Place a regular column or feature in your local outlets
• Share your media successes on social media 
• Identify other local outreach opportunities 

Did you miss Media Training 101, 102 or 201? No worries! Check out those recorded webinars available on-demand to get up to speed.

Support Center Updates

• Visit the Public Relations Resources in the Support Center for tips and templates to expand your SCORE chapter's PR presence locally. Some of the newest resources include:  
• How to Build on Your Foundation and Keep Growing Media Relationships
• The Importance of Keeping Your Media Spokesperson List Updated
• Uplifting Your Media Successes on Social Media
• How to Identify Other Media Opportunities

These new resources will be discussed at length during the final media training webinar on Sept. 14 - so be sure to tune in if you're available! 

Media Opportunities

I’ll contact you directly if I have a media inquiry where I think you would be a good fit and will always check with you first before connecting you with a reporter! Check out some of SCORE’s recent media placements.

Thank you again and don’t hesitate to email me to share ideas or ask questions!

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