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Three sets of concurrent sessions at the Mega-Conference will address key topics of concern to newspaper executives.
Conference attendees will be able to choose three of the following sessions to attend.
First concurrent session:
Current Trends in Lead-to-Cash: People, Process and Platforms — Lead-to-Cash is simply the collection of all activities — from receiving an order through processing it and getting paid — that relate to making a sale and realizing the revenues from it. In this session, we’ll talk about some of today’s most popular Lead-to-Cash solutions and the best practices that drive efficient operations across lead management, sales enablement, order processing, finance operations and enterprise reporting. Our panel will include real-life examples from publishers and their partners who help make it all happen.
AI is for More Than Content! Using AI to Enhance Operations — While the focus in the media world has been on how AI can impact content, new AI-driven applications are being introduced every day that enhance other areas of the operation. This session will introduce how AI is being used to find efficiencies in distribution, operations, HR and more with real-world examples from inside and outside the media industry.
Second concurrent session:
Digital Product Development: Building a Lasting Book of Business — This session delves into the strategic approaches for creating and nurturing a sustainable book of business through digital products and offerings. We will explore the critical decision-making process between leveraging external vendors and internal development (in housing), evaluating their impacts on scalability, cost-effectiveness and innovation.
AI and the Future of Local Newspapers: How One Newspaper Group is Leveraging AI to Expand Hyperlocal Reach, Enhance Reader Engagement and Unlock New Advertising Opportunities — In 2024, Trib Total Media is exploring how to harness the power of AI, couple it with their core competencies, and come up with a strategy to address the fundamental challenges facing their business. Guiding imperatives were hyper-local audience development, improved engagement, accessing new advertisers, new revenue opportunities and little to no new headcount. An endeavor that could create enormous implications for the future of their 18 printed newspapers and 35 hyper-local news sites.
Third concurrent session:
Three Executive Takes & Takeaways on Uncovering & Developing All-Star Teams — Best practices for finding and keeping great people. We'll tap into how media companies are recruiting, growing and incentivizing sales talent and executives. You’ll leave with inspirational stories, useful tools and simple best practices.
Politics 2024: Chaos or Clarity? — Politics will dominate the media landscape at the national, state and local levels for the rest of the year. Here’s how one newsroom in a swing state with highly competitive races plans to engage audiences by showcasing truth, fostering trust and delivering clarity. Former President Donald Trump tried to flip the result of the presidential race in Arizona in 2020 and the effects of that challenge linger.
View the full conference agenda here — including presenters for the concurrent sessions.
It's not too late to register!
Curious as to which companies will be represented at Mega? Take a look here.
The Mega-Conference is packed full of compelling sessions that will run all day on Monday and Tuesday, April 15 and 16. In making your travel plans, please note that Tuesday sessions will run until 2:30 p.m. You won't want to miss those sessions.
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