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"May you live in interesting times!"
As you may know, this saying is often attributed to an ancient Chinese curse, the idea being that it’s rough to live in an environment of constant flux and change. We as humans like a little consistency in our lives, and some of us like it more than others!
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I think that we can all agree that for our industry and for our individual markets, we’re deep into a period of great flux as we adjust to the changes brought about by the pandemic. Changes which are not just limited to health concerns around congregating, but fundamental changes in the way we live and work. Changes in the way we gather information and communicate.
And all of this goes to the heart of our business and the form and function of the events we deliver, and in turn it dictates that, as leaders in this industry, it’s up to us to not only embrace change, but to lead it.
But how do we do that when we’re all in the same situation, facing the same challenges? How do we effectively move forward and deliver events that resonate with our audiences and offer value in this new and ever-changing reality?
The answer of course lies in all of us working together ... read the full letter and Chapter happenings.
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Technology Challenge Virtual Series
Our new Technology Challenge Virtual Series launched with great success. Juno and Grip showcased how their event organizer clients have harnessed the power of big data and AI to improve participants’ experiences and event results. View the webinar on demand here for FREE.
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A special thank you to our Tech Challenge Virtual Platform sponsor:
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Don’t miss the next two Technology Challenges. It’s FREE to register for event organizers and event management companies. Grab your lunch and attend solo or together with your team on the last Thursday of the month: | |
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September 29, 2022
12:00 pm to 12:45 pm EDT
Challenge: How do you know the right mix of content to produce for your events (live streaming, recorded sessions), and best practices to fully leverage all the digital content produced to enhance your event brand, grow your audience, and ensure a positive ROI.
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October 27, 2022
12:00 pm to 12:45 pm EDT
Challenge: How can you ensure attendees and exhibitors are fully engaged at the event and with each other when attending in-person or virtually, and enhance meaningful connections, sourcing, and learning all year long under the event brand?
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Call for Presentations from Technology Providers!
If your technology company has solved challenges for event organizers and helped them to achieve better event results, we want to hear from you! We are looking for companies and new challenges to participate in September and October, as well as add additional Tech Challenges to the calendar this year and in 2023.
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September Lunch & Learn
Change continues to disrupt and accelerate the Meetings & Exhibitions industry. This session asks the question “what can we do to create new experiences, engage our audiences, and deliver improved in-person and remote experiences that go beyond the traditional conference session format?"
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Join us for a lively discussion to engage and share thoughts around programming and learning formats and how our industry can use its influence to affect significant change in the way events improve the learning experience for professionals across industries.
Key Takeaways:
- Learn how to address every generation of professionals with engaging content, session formats, and learning styles
- Gain ideas and strategies you can implement for your next in-person and virtual education programs to improve engagement and knowledge retention
- Find out approaches to enhance the conferee learning experience to improve conferee satisfaction and retention, and increase conference attendance and revenues
Speakers:
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Starleetah Gaddis, CMP, DES, Director, Conferences and Events, American Association of Colleges and Universities
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Mary McKee, Program Manager, Attendee Experience, National School Boards Association
Who Should Attend: Event and Conference Management, Education Programming Development, Marketing, Meeting Planners, Conference / Education Coordinators, Conference / Education Committee Members
REGISTER NOW and get early bird pricing!
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October Lunch & Learn
Ginger Johnson will be back for an in-person event as a follow up to her dynamic virtual presentation earlier this year! This is a can’t miss event – everyone will come away energized, more connected, and ready to make a positive impact for their events!
Date: Friday, October 14, 2022
Time:11:30am - 2:00pm EDT
Location: Royal Sonesta Washington, DC
Who Should Attend: No matter your role or level in the organization, you will benefit from Ginger’s session!
November Lunch & Learn – State of the Industry
Date: Friday, November 18, 2022
Time:11:30am - 2:00pm EDT
Location: Hilton Alexandria Old Town
Who Should Attend: Everyone
Networking Event
Look for more details coming soon on a FUN fall networking event being planned for all IAEE DC Chapter members and industry professionals.
CEM Credits: Attendees can earn one (1) CEU credit for attending in-person or virtual events.
Go to IAEE DC Chapter Events website page for more information and to register for these and other programs.
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| Past Events:
Technology Challenge - Data and AI:
Event organizers have more data than ever, but it can be overwhelming. How can you make sense out of the data collected and use advanced tools like artificial intelligence (AI) and machine learning (ML) to make Amazon-like recommendations to your audience based on their behavior and interests? Let Juno and Grip show you how to better leverage data and AI to improve participant engagement and satisfaction, enhance exhibitor interactions with attendees and ROI, and increase results and participation at future events.
View the rapid-fire webinar on demand here. | | |
brought to you by mdg, A Freeman Company | |
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The Role of Values-Based Marketing in Events
Over the past two years, it’s become apparent that not all event-goers are created equal and that the values of our audiences are (or should be) influencing how we define our brands, operationalize best practices and tell our stories.
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Chapter and Industry News | |
Member Spotlight
Congratulations to DC Chapter member, Vinnie Polito, for being selected as the next CEO for the Society of Independent Show Organizers (SISO), and his firm, VP International, chosen to take over as the management company for the organization.
DC Chapter Board Nominations
Want to grow your career, expand your professional connections, and contribute to helping event professionals learn and thrive? The DC Chapter needs you! We will be accepting nominations for the 2023 Executive Committee and Directors for the following positions:
Executive Committee:
- Treasurer - Two-year term
Directors:
- Marketing: Responsible for the promotion strategy, development of content for website and all channels, and execution of emails and newsletters to promote all chapter education events, special events, board nominations, and other chapter initiatives
- Program Logistics: Responsible for identifying venues, negotiating contracts, and managing F&B and AV for all chapter events
- Communications & Outreach: Responsible for the chapter's social media strategy and messaging
- Sponsorships: Responsible for securing sponsors for chapter events and annual sponsors. Works in concert with other directors to identify prospects and new opportunities.
Nominate yourself, a colleague, or a friend by completing the application. Nomination deadline is Friday September 16th.
Not ready for the board but want to get more involved with the chapter? Consider volunteering for one of the many committees. Apply here to be a volunteer.
Young Professionals Networking Event
A good time was had by all YPs attending the chapter’s Summer Networking event at Swingers Crazy Golf!
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Industry News You Can Use
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Live and In-Person: How Events Have Shifted in 2022
The past two years have transformed how we work, interact, and hold events. Hybrid and remote work options have taken a firm hold in the professional sphere alongside more traditional in-person work environments. In the same way, in-person events transformed into virtual ones, and while we have seen a shift back to in-person meetings, conferences, and trade shows, virtual components and novel innovations remain. Some of these innovations include ones you may already be using and new technologies you may want to explore for your event:
- Recorded webinars made available to those who can’t attend the in-person event.
- Metaverse is a concept in which an online space becomes a proxy for physical reality, allowing people to see and interact with each other without being in the same physical area. The possibilities for metaverse events are endless and range from allowing virtual visits to booths to a live concert in a purely virtual space.
- Digital assets such as QR passes, smartphone tickets, or digitized event materials made touchless attendance easier.
- Non-fungible tokens (NFTs) make it easier to trade assets without exchanging physical money.
- Hologram projections also took a huge leap in the last two years.
- Natural Language Processing (NLP) is growing in functionality, and the potential applications are increasing. NLP can provide real-time artificial intelligence-powered translation of speech in many languages and can be used on virtual platforms and in-person conversations.
- We can also expect a shift in “always-on” events in 2022 and beyond.
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Career Center
OPTICA is hiring for these positions:
National Association of Home Builders is looking to fill these positions:
- Director of Membership Marketing
- Trade Show Marketing Manager
- Digital Marketing Manager
- Marketing Coordinator
See more information on these positions and others on the NAHB site.
Have a job opening? Tell us and we will include it in our next newsletter. Email Karen Vogel, DC Chapter Director of Marketing, at karen@eagteam.com.
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We will be holding a toy drive for our selected charity, A Wider Circle, so families in need in our community will have toys for their children during the holiday season. More information on how you can donate toys and gift cards coming soon!
Learn more about A Wider Circle.
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Thank You to our Sponsors | | |
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Virtual Event Technology and A/V | |
Registration and Tech Series Virtual Platform | |
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Does your company want to reach event organizers?
Contact Phil Saims at phil@federalconference.com to learn more about sponsorship opportunities that can be tailored to your needs.
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Connect with our chapter! | | | | |
