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GIF of Christine sipping from a Christine Gritmon mug with the same logo behind her on a red background
 

The cool thing about a new show format, Christine., is that I can have brand new conversations with some repeat guests.


I've interviewed my friend Mario Marchese (aka Mario the Maker Magician) and his wife Katie several times over the years⏤and yet this conversation is like none we've ever had before.


It's got Drama! Pathos! Fear! Redemption! Triumph! Celebrities! Robots! Teachers! Art! Love! And, of course, a whole lotta magic!


It's a globe-spanning tale of two decades of Mario becoming more and more himself, peeling back the layers to the core of what makes him so, well, magical.


And just like Mario's shows (which have won awards in New York, London, Edinburgh, Adelaide, and Los Angeles, just to name a few), it's got inspiration for everybody.


Have a listen, and let me know which of Mario's amazing stories made you gasp the loudest. ❤️

Christine

p.s. Check out Mario's previous appearance on "Let's Talk About Brand" Season 1 in 2020 and his wife Katie's appearances on "Social" (my previous show) back in 2017 and 2018!

Now, let's talk about...

 

Today's Podcast


There's no trick to a strong personal brand⏤though bringing out your truest self can sometimes feel harder than pulling a rabbit out of a hat!


...OK, enough with the magic puns. Have a listen to this hilarious and raw conversation with my friend Mario!

Have A Listen!

Transparent Rebranding


Bloom Creative, aka Amy Walters, is doing a public rebrand! Yes, it's an agency, not a "personal brand"⏤but as with most small firms, Amy herself is really the brand, so I think it counts!


"We want to bring you along for the whole process from start to finish...to show you the behind-the-scenes parts of our rebrand in real time. And give you a proper insight into what goes on when a business goes through a rebrand.


đź’ś New name, new look, same business, same values. đź’ś"


Lesson: Giving people a behind-the-scenes look like this can make people feel invested in the "story," as well as in the success of the main protagonist⏤you! In this case, Amy is combining that transparency with the social proof element of proving how well they can do something for you by showing you how well they're doing it for themselves. Brill all around, and a saga I'm definitely interested in following!

Bloom Creative IG

Atomic Power


Fun fact: I have been to every single ATOMICON since my friends Andrew and Pete started their amazing marketing conference way back in 2019 (and that was before I lived in the UK).


I'll be up in Newcastle-upon-Tyne again on June 10, 2025⏤and so will incredible speakers like Laura Belgray, Judi Fox, Fearne Cotton, Geoff Ramm, and more*!


And JUST THIS WEEK, you can nab your tickets for 56% off, AND secure a ticket payment plan starting at just ÂŁ1!

(If you buy through my affiliate link below, I'll gladly buy you a drink in Newcastle!)

Join Us Up North!

(*There'll even be a custom presentation from the legendary Seth Godin, though he sadly can't make it live!)

 

Want more than emails?


I'd love to work with you 1-on-1, with your team, or with your event to help build some strong, confident personal brands!

Let's Talk About YOU

Personal Branding Prompt:


Is there anything you do as part of your "professional" self that you pretty much only do because you feel like it's somehow expected of you?


Is there anything that feels fake or unnatural about it?


Examine your resistance. Is it uncomfortable because it's not a fit⏤or because it's helping you expand outside of your comfort zone?

See you next week!

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