Shop Downtown Saturdays

Join us in Downtown Waterloo this holiday season as we host Shop Downtown Saturdays November 5 through December 17. Visit your favorite downtown retailers and pop up shops to find the perfect holiday gifts, decor, fashion, and treats!

Twelve pop up vendors will join our existing retailers for the holiday season. Visit the Winter Farmers Market, DanaRae decor, Lady Bug Antiques, and Splash of Pearl while shopping the more than 20 downtown retailers. Remember to support local all season long!

Be sure to follow the Facebook event for additional hours, specials, and announcements.

Saturdays, November 5-December 17

11:00am to 5:00pm

Winter WonderLoo

A Holiday Season of Celebration

Winter WonderLoo is Downtown Waterloo's holiday season of celebration that takes place over the four weeks between Thanksgiving and Christmas! Celebrate holiday traditions, visit downtown businesses, and participate in activities for the whole family.

Our friends at Experience Waterloo will kick things off with Waterloo Lights the Night on November 26th. Main Street Waterloo will continue the celebration with activities such as Visits with Santa, 12 Bars of Christmas, a Winter Concert Series, and more. Watch for activities November 26th through December 24th.

Build memories with those you love in Downtown Waterloo this holiday season.

Follow us on Facebook and check our website so you don't miss out on updates! 

Gift Certificates

Looking for the perfect holiday gift? Have somebody who is difficult to shop for? Did you just find out you were supposed to bring a gift?

Downtown Waterloo gift certificates are the perfect solution for your holiday shopping!

The gift certificates are purchased from Main Street Waterloo and can be redeemed at most downtown businesses.

You can purchase them on our website, or by stopping by the office.

Cedar Valley 365 is a community calendar where businesses, organizations, and community events can share details with you. Many of our downtown businesses are on this calendar as well as other organization who host events in Downtown Waterloo. 

Community Event Calendar