FinTech Version 2.0: "How Generation Z is Changing
the Financial Services Landscape"
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Thank you to those who attended our webinar on the Phase 1 findings last month. If you missed it, follow Doris Kaiser on LinkedIn for a gradual release of some of the key findings from the study. To schedule a presentation of the findings among just you and your colleagues, please email Amy Rey, Executive VP. As always, results are shared with the greater research community at no cost.
Our quantitative Phase 2 of this thought leadership is in development. We would like the results to be as valuable as possible to the research community. Please email Amy@zeldisresearch.com with your thoughts, ideas, and/or information needs regarding this topic.
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Please contact Amy Rey, Executive VP, at amy@zeldisresearch.com to schedule a readout of the findings among you and your colleagues. As always, results are shared with greater insights to the research community at no cost.
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Opening Doors to Behavioral Health: "Teletherapy's
Role in Expanding Access"
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Thank you to those who attended our webinar on the findings last month. If you missed it, follow Doris Kaiser on LinkedIn for a gradual release of some of the key findings from the study. To schedule a presentation of the findings among just you and your colleagues, please email Leanne Storer, VP or Jeff Mann, VP. As always, results are shared with the greater research community at no cost.
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Customer Journey Mapping Share |
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Customer journey mapping (also called user journey mapping) is the process of creating a visual story of your customers' interactions with your brand. This exercise helps businesses step into their customer's shoes and see their business from the customer's perspective. Creating a visual diagram of the journey helps internal management groups commit the process to memory and easily revisit the steps when needed.
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Amy Rey, EVP attended the Quirk's NYC conference last month on July 20-21, her second conference this year! We are very excited to be attending our trade shows again and meeting with clients, prospects, and vendors.
“It was an absolute joy to be back at a live conference! I was so happy to catch up with clients and colleagues face to face, and learning about current industry trends, challenges, and successes is so much more engaging in an in-person setting.”
-Amy Rey, Executive Vice President
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Zeldis had some team fun in June! With team members now located throughout the country it was time for everyone to meet face-to-face for some fun in New Jersey!! We began our 24-hour whirlwind activities on 6/9 with a dinner reception, followed by a morning breakfast walk, and an afternoon at Top Golf! While Teams and Zoom remain our new standard form of communication, nothing beats a hug from a colleague! We all can’t wait to do it again! |
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We would like to announce the promotions of 2 members of our qualitative research team. Please join me in recognizing both of them for their efforts! |
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Jennifer King to Field Operations Director. Jennifer joined Zeldis Research in 2021, bringing with her a wealth of knowledge in the qualitative industry and she has become a vital member of qualitative studies across our industries.
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Franco Rossi, Jr, to Field Operations Manager. Since joining Zeldis Research in 2021, Franco quickly learned qualitative processes and has been a key member of qualitative research efforts.
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Welcome New Zeldis Team Member |
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Please welcome our two new qual team employees!
Cheri Hopkins: Field Operations Director
Cheri’s market research career began at a top-rated recruiting firm in Tampa, Fl where she wore many hats, from Phone Room Supervisor, Hostess, Facility Manager to eventually Vice President of the company. From there she started her own company offering Qualitative Project Management services for over 20 successful years before joining the Zeldis team.
Her diverse experience and understanding of “the devil’s in the details” ensures projects are completed on-time, within budget and project scope.
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Leo Gibney: Senior Research Director
Leo has over 20 years of turnkey experience consulting in primary marketing research, including healthcare, financial services, and other industry sectors, both quantitative and qualitative research, global and domestic. He has a passion for detail. Whether writing a proposal, developing a screening instrument or survey/discussion guide, or writing a report with actionable insights, attention to details is critical in everything he does.
With a Ph.D. in social psychology, Leo has honed an expertise in identifying cognitive biases that impact attitudes and decision-making and in offering actionable recommendations to overcome these biases.
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If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz, please contact me by calling (609) 737-7223, x207, or by emailing doris@zeldisresearch.com.
Doris Kaiser, Managing Partner
609-737-7223, x207
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Zeldis Research can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets.
Our deep and broad industry knowledge in the markets we serve, customized solutions blending Qualitative and Quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.
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Zeldis Research Associates
106 Straube Center Blvd, Suite F-101
Pennington, NJ 08534
p. 609-737-7223
f. 609-737-9272
Copyright © 2022. All Rights Reserved.
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