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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 December, 2023



Greetings from BBI! Christmas is here! Are you decorated? What's your favorite holiday tradition? It's time for friends and family.


What are clients saying about us?

"Pat Bryson is a true pro when it comes to sales training in the broadcast industry. With her guidance, I've gained valuable skills like understanding my clients' needs, how to deliver effective campaigns and how to develop strong relationships with clients. Her training is practical, results-driven and effective. If you're looking for a guide to help you or your team thrive in the world of radio sales, I strongly recommend Pat Bryson."

Si Dangerfield

Corporate Group Account Manager

Rebel Media Group

Gold Coast Australia


Si and company
A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


My December Reflections

The Christmas season is here!

tree 2015

December is one of my favorite times of the year. Although I'm usually home for the holidays, I have in the past traveled to far lands and experienced their Christmas traditions. I've found them as far away as Pakistan. Poland was especially memorable because I happened to be there on Santa Claus day and got to witness hundreds of Santas marching through the streets handing out candy to the children. Their main square was decorated to the hilt.


This year I spent the week after Thanksgiving in Helper, Utah. I was there for the first of two parades they hold on December 1 and 2. It was magical.


One of the best things about these parades is that anyone can be in them. There is no entry fee. If you've always wanted to be in a parade, this is your chance. There were extravagant floats, old cars, groups marching with twinkling lights. Everyone was having a great time.


Our stations there broadcast and narrated the parade. Before the parade started, Mallery, one of our announcers, oversaw "dancing in the street". The parade-goers gathered around the reviewing stand and DANCED while Mallery and staff threw out light sticks, small gifts and beads. It was mayhem, but fun!


One of the most poignant parts of the parade was the first responders who drove their fire trucks, police cars and emergency vehicles in the parade. Their long-time fire chief had entered hospice that week and was not expected to live to Christmas. As each vehicle drove by the reviewing stand, they blasted their sirens three times in his honor.


Later I found out that he did indeed pass on that night. What a great sendoff!


I recount this story because we need to know that in today's troubled and chaotic world, there are still places like Helper where the population comes together to celebrate the season. There were no demonstrations. No protestors. Just people enjoying one another's company and remembering the reason for the season. The word "family" extends farther than your blood relatives. When you come to Helper, they adopt you.


The magic of Christmas is in part that most of the world stops on that date to reflect, to celebrate, to join those they love and to spend time together. Christmas Eve 1914. Throughout December, Pope Benedict had appealed to the leaders of Europe to call a truce for Christmas, hoping that this might lead to a negotiated peace. The leaders weren't interested. But that didn't stop the soldiers at the front. The German emperor had sent Christmas trees to the front in an effort to boost moral that was sorely lacking after a constant soaking rain had plagued the soldiers for days. As Christmas Eve approached, the German soldiers began putting their Christmas tress outside their trenches. Soon hymns rang out: Stille Nacht. These were answered by voices from the Allied lines by singing other Christmas carols. Then the remarkable happened: the soldiers came out of their trenches, moved together, exchanged cigarettes, shook hands, intermingled and talked with one another. Even speaking different languages, they managed to communicate. And for a few hours, the bloodshed stopped. Soldiers saw one another as human beings, not as enemies. They were all wishing to be home with loved ones instead of in miserable conditions under fire. It is unfortunate that in the morning , the truce ended and the war continued.


The magic of Christmas is that a tiny infant born centuries ago in an obscure land still has the power to stop wars, to change lives, to bring peace to the world. If the powers that be would but let him. The magic of Christmas starts with each one of us. If we could but bottle the feelings of love and goodwill that we experience at Christmas and sell it on Amazon we'd all be better off. I'd buy a few cases and I bet you would also.


I returned to Tulsa with my faith renewed that the heartland of the United States is still good. Is still kind, no matter what you hear on the news. We live in a wonderful country and this is a great time to be alive. We are all here on a mission and perhaps that mission is to spread love and caring to those we meet, no matter their faith or politics. There is much evil in the world but there is also much good. When good becomes as vocal as the evil has been, it will overcome.


Perhaps you view the babe in the manger as a prophet. Perhaps you are still waiting for the Messiah to come. Perhaps you have no belief in any God. Nevertheless, it's hard to deny the power of December. The power of Christmas. The power of love that the season elicits.


I am signing off to sit under my tree and stare at the hundreds of lights that now adorn my home. The presents are wrapped, the Christmas music is playing, my calendar is full of activities with friends. I plan to remember those who are no longer here to celebrate with me and to enjoy those who still are.


I wish you and your friends and family a very wonderful Christmas. I know the PC term is "Happy Holiday" but for me it will always be "Merry Christmas" or "Buon Natale".


The Bryson Broadcasting Newsletter will return on 15 January, 2024. Until then, enjoy! Enjoy! Enjoy!

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The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Prepare for 2024 with strong momentum and A+ players!

Words to Live By ....

 “For to us a child is born, to us a son is given, and the government will be on his shoulders. And he will be called Wonderful Counselor, Mighty God, Everlasting Father, Prince of Peace.”

Isaiah 9:6



This book makes a great Christmas gift for your staff!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

Christmas at Castle Country Radio


Helper, UT is the Christmas city: Two nights of parades and the main street is decked out for the holiday.

A heartwarming Christmas promotion at Castle Country Radio in Helper, Utah


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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